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Young People and Volunteering 
Sophie Wellings 
AVM Conference – 24th October 2014
Young People & Volunteering 
• What motivates young people to 
volunteer? 
• Why do we want to involve young 
people?
Vanishing Volunteers 
Katherine Gaskin 
Flexible – opportunities that fit with their timetables 
Legitimacy – making volunteering ‘cool’ 
Ease of access - effective promotion of volunteering 
‘Xperience - relevant and interesting 
Incentives - certificates 
Variety - choice 
Organisation – informal 
Laughs - fun
Engaging Gen X & Y in volunteering 
Gen X – 1964- 1977 
Resourceful, self sufficient 
Pragmatic 
Flexible, comfortable with autonomy 
Gen Y – 1978 – 1994 
Valued, coddled 
Tolerant to difference, value education and training
Engaging Gen X & Y in volunteering 
Gen Xers 
• may not buy into their parents’ optimism about changing 
the world. 
• feel capable of helping one person. 
• may prefer to focus on local, not global issues, on 
tangible results, not idealism. 
Gen Yers 
• look for variety, stimulation and "push button" action. 
• are searching for their causes. 
• exhibit a strong interest in volunteering.
Attracting Gen Yers 
• Promote your cause/mission or issue 
• Focus on issues that represent the interests of the 
community rather than individuals. 
• Promote collaboration, team spirit and diversity. 
• Offer multiple options, parallel opportunities instead of 
asking people to commit to one thing. 
• Offer a variety of exciting and challenging experiences.
Millenials/Nexters 
• Tech savvy 
• Walk, talk, listen, type and text 
• Simple priorities – they come first 
• Hard working 
• Clever/resourceful 
• Signed up to volunteering
Millenials/Nexters 
• Micro, one-off, 
short term opportunities 
• Group activities/with friends 
• Easy access 
• Self directed 
• New technology, social media
Monitoring 
• Demographic profile – age, gender, ethnicity, 
faith, disability, status, sexuality 
• Comparison with local community 
• Accuracy of data 
• How and where is management information 
shared? 
• How is data analysed?
Breaking down barriers 
Who do we need to involve? 
How do we involve them?
Be Proactive 
• Outreach 
• Social media/new technology 
• Fundraising, campaigning, peer programmes, 
co-production, micro activity 
• Young people’s steering/advisory group 
• Interesting/quirky/efficient 
• Profiling 
• Certificates
• Insurance cover 
• Consent 
• References 
• Recognition 
• Profiling 
• Health and safety 
• Induction/training
Step up to Serve 
• Campaign to promote ‘social action’ 
• The goal is to double the number of young people 
participating in social action to over 50% by 2020. 
• Pledge 
• www.stepuptoserve.org.uk
Action Plan 
3 things you can do to involve young people as 
volunteers
References: 
Vanishing Volunteers – Katherine Gaskin 
http://www.ivr.org.uk/component/ivr/vanishing-volunteers 
Gen X and Y as Volunteers 
www.volunteeringwa.org.au 
Presented by Sophie Wellings 
Email: wellings179@btinternet.com 
Tel: 07910 820596

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Young people as volunteers

  • 1. Young People and Volunteering Sophie Wellings AVM Conference – 24th October 2014
  • 2. Young People & Volunteering • What motivates young people to volunteer? • Why do we want to involve young people?
  • 3. Vanishing Volunteers Katherine Gaskin Flexible – opportunities that fit with their timetables Legitimacy – making volunteering ‘cool’ Ease of access - effective promotion of volunteering ‘Xperience - relevant and interesting Incentives - certificates Variety - choice Organisation – informal Laughs - fun
  • 4. Engaging Gen X & Y in volunteering Gen X – 1964- 1977 Resourceful, self sufficient Pragmatic Flexible, comfortable with autonomy Gen Y – 1978 – 1994 Valued, coddled Tolerant to difference, value education and training
  • 5. Engaging Gen X & Y in volunteering Gen Xers • may not buy into their parents’ optimism about changing the world. • feel capable of helping one person. • may prefer to focus on local, not global issues, on tangible results, not idealism. Gen Yers • look for variety, stimulation and "push button" action. • are searching for their causes. • exhibit a strong interest in volunteering.
  • 6. Attracting Gen Yers • Promote your cause/mission or issue • Focus on issues that represent the interests of the community rather than individuals. • Promote collaboration, team spirit and diversity. • Offer multiple options, parallel opportunities instead of asking people to commit to one thing. • Offer a variety of exciting and challenging experiences.
  • 7. Millenials/Nexters • Tech savvy • Walk, talk, listen, type and text • Simple priorities – they come first • Hard working • Clever/resourceful • Signed up to volunteering
  • 8. Millenials/Nexters • Micro, one-off, short term opportunities • Group activities/with friends • Easy access • Self directed • New technology, social media
  • 9. Monitoring • Demographic profile – age, gender, ethnicity, faith, disability, status, sexuality • Comparison with local community • Accuracy of data • How and where is management information shared? • How is data analysed?
  • 10. Breaking down barriers Who do we need to involve? How do we involve them?
  • 11. Be Proactive • Outreach • Social media/new technology • Fundraising, campaigning, peer programmes, co-production, micro activity • Young people’s steering/advisory group • Interesting/quirky/efficient • Profiling • Certificates
  • 12. • Insurance cover • Consent • References • Recognition • Profiling • Health and safety • Induction/training
  • 13. Step up to Serve • Campaign to promote ‘social action’ • The goal is to double the number of young people participating in social action to over 50% by 2020. • Pledge • www.stepuptoserve.org.uk
  • 14. Action Plan 3 things you can do to involve young people as volunteers
  • 15. References: Vanishing Volunteers – Katherine Gaskin http://www.ivr.org.uk/component/ivr/vanishing-volunteers Gen X and Y as Volunteers www.volunteeringwa.org.au Presented by Sophie Wellings Email: wellings179@btinternet.com Tel: 07910 820596