1. Andy Burkhardt
@vonburkhardt

2. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.”
-Seth Godin

3. So I’ve got a Twitter account...
now what

4. What this workshop will cover
Measuring and sharing success
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4
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Why tweet?
Social media dashboards!
What and how to tweet

5. Detritus
Hashtag - #utfmao
Slideshare.net/vonburkhardt
@vonburkhardt

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7. Helpful Questions
Who is my community?
What social media tools do they use?
What are our goals?

8. Reflect:
#utfmao

9. Communication

10. Respond to Positive and Negative Feedback

12. Marketing

13. Learn about users

15. Reflect:
#utfmao

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17. Twitter = firehose

19. Dashboards
Manage multiple social networks
Allow scheduling of updates
Build awareness of conversations
Track streams that are important to you

20. Hootsuite

21. Multiple Social Networks

22. Create columns

23. Multiple streams of info

24. Location based searches!

25. Location based searches!
http://thoughtfaucet.com/search-twitter-by-location/

26. POSting

27. Post from multiple accounts

28. Schedule poSts!

29. $ - Analytics & collaboration

30. Share:
#utfmao

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33. how

34. `
Add value

35. Be social

36. “Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you."
— Guy Kawasaki

37. BE…
Unique,
Fun,
Playful

39. Tweet regularly

40. Be timely

41. tweriod

43. Share:
#utfmao

44. what

45. News & Events

47. Updates & closings

49. ASK questions

51. Answer
questions

55. Promote your Library and build awareness

57. images

59. Retweet,
Share others’ content

61. Share:
#utfmao

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63. Goals determine success
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Regularly engage users
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Increase awareness of library resources and services
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Support users by paying attention to and fixing issues
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Learn and improve twitter content over time
Some samples

64. Twitter analytics!
http://analytics.twitter.com

70. Tell stories

72. Tagboard - #champview

74. Marketing is no longer about the stuff you make, but the stories you tell.
-Seth Godin

75. REflect:
#utfmao

76. What this workshop covered
Measuring and sharing success
2
3
4
1
Why tweet?
Social media dashboards!
What and how to tweet

77. How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?
-Seth Godin

79. •
Best time to post to social media
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Search Twitter by location
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Maximizing your tweets infographic
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champlib/favorites
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Champlain College ACRL Excellence in Academic Libraries Award Application
References & Resources

80. CREDITS
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Flickr/busy mind/sarah G
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Flickr/*twitter*/anokarina
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Flickr/thumbs up/anthony kelly
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Flickr/Buy Now/edkohler
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Flickr/Superbokehtheorie/eriwst
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Flickr/DSCF0678/KellyK
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Flickr/db9_dash/Matthew Hine
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Flickr/Contando Dinheiro/Jeff Belmonte
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Flickr/ After the divorce, all I was left with was this pot to 'p' in/Matthew Powell
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Flickr/Calendar*/Dafne Cholet
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Flickr/time/János Balázs
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Flickr/ // /romana klee
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Flickr/Winston retrieves the news/carterse
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Flickr/CLOSED/Ben Husmann
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Flickr/HA1-000602/Highways Agency
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Flickr/Frequently Asked Questions (Self-Portrait #41)/Taber Andrew Bain
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Flickr/The Colorful Library of an Interaction Designer (Juhan Sonin)/See-ming Lee
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Flickr/Slapsticks/FaceMePLS
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Flickr/Picture Frames at Photo LA/Ricardo Diaz
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Flickr/Fortune cookie says: To succeed, you must share/opensource.com
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Flickr/Abacus/Sami
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Flickr/Ruler/Scott Akerman
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Flickr/Bag Piper…/Thomas Leuthard