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Bottlenecks for IoT Startups
and
How To Overcome Them
IISC Forum, Taipei 11 October 2018
Yasuo Kawabata
aKtivevision Ltd.
0(C) 2018 aKtivevision Ltd. All Rights Reserved
This session’s Main Focus
IoT
Devices
Server / Cloud
AI
Big Data Analysis
Connection
3/4/5G
LPWA
…
AIoT
1(C) 2018 aKtivevision Ltd. All Rights Reserved
Brief Background
• A member of startup Investment team of KDDI, Japan’s
2nd largest telco. (2012-2015)
• A mentor of startups nominated as members of “KDDI
∞ Labo”, KDDI’s incubation program, including IoT
startups (2015-2016)
• Former COO of an UK’s taxi startup’s Japan subsidiary
(2013)
• Supporting startups’ growth (2017- )
2(C) 2018 aKtivevision Ltd. All Rights Reserved
Three Case Studies
3(C) 2018 aKtivevision Ltd. All Rights Reserved
Case Study 1
4(C) 2018 aKtivevision Ltd. All Rights Reserved
Major manufacturing company’s support was inevitable to meet safety regulations.
Case Study 2
• Liferobotics/CoRo (Robot) acquired by Fanac
5(C) 2018 aKtivevision Ltd. All Rights Reserved
https://www.msn.com/zh-tw/money/topstories/ fanuc-15 coro /ar-BBJ0Swi
6(C) 2018 aKtivevision Ltd. All Rights Reserved
FANUC recalled all COROs already in use and worked properly,
because “ CORO does not meet FANUC’s quality standard”.
Case Study 3
7(C) 2018 aKtivevision Ltd. All Rights Reserved
Medical IoT startup “imedix” struggled to have business partners in Germany,
the centre of medical manufacturing industry, and came to France instead.
Bottlenecks
• IoT startups need support from major companies,
but failed easily.
• Manufacturing know-how, clearing the regulations,
selling the device(s) in conjunction with or as a part of the
major companies’ product(s)
• Major companies have different culture and ways
of thinking about product policy.
8(C) 2018 aKtivevision Ltd. All Rights Reserved
What makes these
bottlenecks happen?
9(C) 2018 aKtivevision Ltd. All Rights Reserved
Features of VCs, Major Companies by region/country
10
US
EU FR
ASIA JP
DE
Position of
Major
Companies
Target of
Disruption
Negative/
Inactive
Presence
Weak
Partner of
Open
Innovation
Aggressive/
Nature
Strong
Example of
Startup
Event
Techcrunch
Disrupt
VIVA
Technology
TOA
InnoVEX
Morning
Pitch
VC
Ø Fairly
resourced
Ø Unable to
support
startups
by VCs
only
Ø Cash-rich
Ø Prestageous
VC
Manufacturing companies’
Attitude for
Open Innovation
Region/
Country
(C) 2018 aKtivevision Ltd. All Rights Reserved
TW
Ecosystem
Ecosystem
In Germany and nearby countries,
IoT is mainly lead by major companies.
11(C) 2018 aKtivevision Ltd. All Rights Reserved
IFA 2018 (Berlin)
InnoTrans 2018 (Berlin)
For overcoming
bottlenecks
12(C) 2018 aKtivevision Ltd. All Rights Reserved
•IoT startups should find
proper place to build
relationships with major
manufacturing companies.
13(C) 2018 aKtivevision Ltd. All Rights Reserved
IoT Startups
Major Manufacturing
Companies
Major
Client
Companies
e.g.
Hotel chains
Fashion brands
Retail chains
Banks
Governments …
In General (except US)
14(C) 2018 aKtivevision Ltd. All Rights Reserved
A Way to Success
IoT Startups
Major Manufacturing
Companies
Major
Client
Companies
To all over the world
With Taiwan
ASUS Acer Foxxcon
From all over the
world,
especially Asia
15(C) 2018 aKtivevision Ltd. All Rights Reserved
English speaking business environment
Manufacturing industry ecosystem
Open (Innovation) minded
Worldwide sales network
A Way to Success
e.g.
A hub for IoT business
Ways of Japanese companies to
be a part of the ecosystem
16(C) 2018 aKtivevision Ltd. All Rights Reserved
Startups
startups
Rather small
but ”go-ahead”
companies
Major global
companies
Place: In mid-/small-sized cities,
NOT (only) in major cities like Tokyo.
Place: In Taiwan,
NOT (only) in Shexxxxx.
Conclusion
17(C) 2018 aKtivevision Ltd. All Rights Reserved
Taiwan has a big potential
as
a hub for IoT business
18(C) 2018 aKtivevision Ltd. All Rights Reserved
Making Use of International
Tradeshows Held in Taiwan.
19(C) 2018 aKtivevision Ltd. All Rights Reserved
20(C) 2018 aKtivevision Ltd. All Rights Reserved
Taiwan and Japan should
have chances to know more
ways to be partners.
Thank you!
21
Yasuo Kawabata
, ,
(C) 2018 aKtivevision Ltd. All Rights Reserved

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Bottlenecks for IoT Startups and How To Overcome Them

  • 1. Bottlenecks for IoT Startups and How To Overcome Them IISC Forum, Taipei 11 October 2018 Yasuo Kawabata aKtivevision Ltd. 0(C) 2018 aKtivevision Ltd. All Rights Reserved
  • 2. This session’s Main Focus IoT Devices Server / Cloud AI Big Data Analysis Connection 3/4/5G LPWA … AIoT 1(C) 2018 aKtivevision Ltd. All Rights Reserved
  • 3. Brief Background • A member of startup Investment team of KDDI, Japan’s 2nd largest telco. (2012-2015) • A mentor of startups nominated as members of “KDDI ∞ Labo”, KDDI’s incubation program, including IoT startups (2015-2016) • Former COO of an UK’s taxi startup’s Japan subsidiary (2013) • Supporting startups’ growth (2017- ) 2(C) 2018 aKtivevision Ltd. All Rights Reserved
  • 4. Three Case Studies 3(C) 2018 aKtivevision Ltd. All Rights Reserved
  • 5. Case Study 1 4(C) 2018 aKtivevision Ltd. All Rights Reserved Major manufacturing company’s support was inevitable to meet safety regulations.
  • 6. Case Study 2 • Liferobotics/CoRo (Robot) acquired by Fanac 5(C) 2018 aKtivevision Ltd. All Rights Reserved https://www.msn.com/zh-tw/money/topstories/ fanuc-15 coro /ar-BBJ0Swi
  • 7. 6(C) 2018 aKtivevision Ltd. All Rights Reserved FANUC recalled all COROs already in use and worked properly, because “ CORO does not meet FANUC’s quality standard”.
  • 8. Case Study 3 7(C) 2018 aKtivevision Ltd. All Rights Reserved Medical IoT startup “imedix” struggled to have business partners in Germany, the centre of medical manufacturing industry, and came to France instead.
  • 9. Bottlenecks • IoT startups need support from major companies, but failed easily. • Manufacturing know-how, clearing the regulations, selling the device(s) in conjunction with or as a part of the major companies’ product(s) • Major companies have different culture and ways of thinking about product policy. 8(C) 2018 aKtivevision Ltd. All Rights Reserved
  • 10. What makes these bottlenecks happen? 9(C) 2018 aKtivevision Ltd. All Rights Reserved
  • 11. Features of VCs, Major Companies by region/country 10 US EU FR ASIA JP DE Position of Major Companies Target of Disruption Negative/ Inactive Presence Weak Partner of Open Innovation Aggressive/ Nature Strong Example of Startup Event Techcrunch Disrupt VIVA Technology TOA InnoVEX Morning Pitch VC Ø Fairly resourced Ø Unable to support startups by VCs only Ø Cash-rich Ø Prestageous VC Manufacturing companies’ Attitude for Open Innovation Region/ Country (C) 2018 aKtivevision Ltd. All Rights Reserved TW Ecosystem Ecosystem
  • 12. In Germany and nearby countries, IoT is mainly lead by major companies. 11(C) 2018 aKtivevision Ltd. All Rights Reserved IFA 2018 (Berlin) InnoTrans 2018 (Berlin)
  • 13. For overcoming bottlenecks 12(C) 2018 aKtivevision Ltd. All Rights Reserved
  • 14. •IoT startups should find proper place to build relationships with major manufacturing companies. 13(C) 2018 aKtivevision Ltd. All Rights Reserved
  • 15. IoT Startups Major Manufacturing Companies Major Client Companies e.g. Hotel chains Fashion brands Retail chains Banks Governments … In General (except US) 14(C) 2018 aKtivevision Ltd. All Rights Reserved A Way to Success
  • 16. IoT Startups Major Manufacturing Companies Major Client Companies To all over the world With Taiwan ASUS Acer Foxxcon From all over the world, especially Asia 15(C) 2018 aKtivevision Ltd. All Rights Reserved English speaking business environment Manufacturing industry ecosystem Open (Innovation) minded Worldwide sales network A Way to Success e.g. A hub for IoT business
  • 17. Ways of Japanese companies to be a part of the ecosystem 16(C) 2018 aKtivevision Ltd. All Rights Reserved Startups startups Rather small but ”go-ahead” companies Major global companies Place: In mid-/small-sized cities, NOT (only) in major cities like Tokyo. Place: In Taiwan, NOT (only) in Shexxxxx.
  • 18. Conclusion 17(C) 2018 aKtivevision Ltd. All Rights Reserved
  • 19. Taiwan has a big potential as a hub for IoT business 18(C) 2018 aKtivevision Ltd. All Rights Reserved
  • 20. Making Use of International Tradeshows Held in Taiwan. 19(C) 2018 aKtivevision Ltd. All Rights Reserved
  • 21. 20(C) 2018 aKtivevision Ltd. All Rights Reserved Taiwan and Japan should have chances to know more ways to be partners.
  • 22. Thank you! 21 Yasuo Kawabata , , (C) 2018 aKtivevision Ltd. All Rights Reserved