Digital music marketing
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Summary of today's music marketing in digital environment. Simplified for no marketing background artist & management.
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Digital music marketing
- 4. The Bad News: Recorded music is no longer the driving force • New ways of thinking about music and commerce are required • Economic engine of the past 70 years has run out of fuel • This is a big change for the entire music ecosystem C Dave Kusek
- 5. The Good News: People love music & just can’t get enough • Music consumption is at an all time high • More music is being produced each day • Illegal music channels are drying up • Legal digital channels are expanding C Dave Kusek
- 9. Target Group • Demographic (Age, Sex, Occupation) Fan • Lifestyle (Online, Offline)
- 11. Physical Distribution Distribution • CD Baby • B2S, Boomerang, Cap, Gram, Mangpong
- 12. Digital Distribution • iTunes Music Store • AIS, DTAC, True Move • Deezer, KKBox, Spotify • YouTube • Bittorrent Distribution
- 13. Merchandising Distribution • Facebook, Instagram, Twitter • Official Store • Show Venue
- 14. Licensing Distribution • Reproduction (App, Compilation) • Public Performance • Synchronization (Game, Commercial, Movie)
- 15. Direct-to-Fan • Blog, Facebook (24M), Instagram (0.6M), Line (20M), Twitter (2M) • YouTube (0.6M) Media • Email • Official Site, Official Store • Soundcloud, Internet Radio
- 16. Direct-to-Fan Strategies • Exclusive Fan Membership Clubs • Private & Exclusive Online Events for Fans (Google+, YouTube) • Merchandise & Product Bundles • Limited Edition Physical Products • Pre-Orders with Exclusive Bonus Items • Free Download for Email Address, Like, Follower • CrowdFunding (Kickstarter, PledgeMusic, Indiegogo) Media
- 17. Spread the Word • Controversial Post for Comments • Fun & Happy Post for Likes • 3 to 4 Posts Per Day • Average Life of a Post is 3 Hours • Update Your Twitter Feed on Its Own, Apart from Facebook Media
- 18. Spread the Word (cont.) • Share Photos, Videos, Interesting Articles • Share Other Artist’s Music Media • Record Video Blogs and Share • Content is #1
- 19. Appearance & Touring • Private & Exclusive Events for Fans • Media Events • Music Festivals • Club & Concert Tour Show
- 20. Sponsorship • Exclusive Events for Brand’s Customer • Exclusive Songs for Brand’s Commercial • Exclusive Products & Merchandise • Exclusive Endorsement Show
- 21. New Artist Ecosystem • Connect directly with your fans • Purchase the services you need • Create a business around yourself • Use interactive integrated marketing • Own your masters and publishing • Create multiple revenue streams • Secure sponsors to generate cash • Control your career C Dave Kusek
- 22. New Areas of Opportunity • • • • • Direct-to-Fan Branding Interactive Marketing Artist Management Curation/ Discovery • Licensing • • • • Mobile Apps • • Sponsorships • • Games • • Soundtracks • • Digital Products Collaboration Analysis/Data Digital Events Distribution Merchandise Streaming Education C Dave Kusek
- 29. Data Analysis • Sales Report • Traffic Report
- 32. Open Discussions