Personal Information
Organization / Workplace
Melbourne, Australia, Victoria Australia
Occupation
Communications Planning & Content Strategy
Industry
Advertising / Marketing / PR
Website
twitter.com/votekatet
About
The days of conventional marketing are over. Driven by seismic shifts in media and technology, communications and brand experiences are no longer delivered en masse, as static and controlled ideas; they’re distributed, personal, and inherently participatory, and they often move in real-time. This poses a challenge for businesses large and small – adapt or … become grossly irrelevant.
Culturally, we’ve just entered a ‘post-truth’ era. We live in a world divided by fear; trust in all of our major institutions is at an all time low, and people are now more inclined than ever to be influenced by appeals to their personal beliefs – which may be wrong! – than by objective facts. One has to qu...
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Personal Information
Organization / Workplace
Melbourne, Australia, Victoria Australia
Occupation
Communications Planning & Content Strategy
Industry
Advertising / Marketing / PR
Website
twitter.com/votekatet
About
The days of conventional marketing are over. Driven by seismic shifts in media and technology, communications and brand experiences are no longer delivered en masse, as static and controlled ideas; they’re distributed, personal, and inherently participatory, and they often move in real-time. This poses a challenge for businesses large and small – adapt or … become grossly irrelevant.
Culturally, we’ve just entered a ‘post-truth’ era. We live in a world divided by fear; trust in all of our major institutions is at an all time low, and people are now more inclined than ever to be influenced by appeals to their personal beliefs – which may be wrong! – than by objective facts. One has to qu...