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How to make best use of Social Media - BCCI Presentation

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Voxtur Media
Voxtur Media

How other Cricket associations are using Social Media to their strenghts - While BCCI remains ignorant!!!

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How other Sports governing bodies are involved in Social Media
Your prospects are all over the web sphere. Your prospects are spread all across the world They are searching for you on Organic search engines. They are visiting web sites that give them information they need on your behalf. They are on social media sites talking about you- But the question is : ARE YOU LISTENING? www.voxturmedia.com
Website Eco System Social Media Framework Sports governing bodies and Social Media engagement comparison Case Studies Conclusion www.voxturmedia.com
1. Google.co.in 2. Google.com 3. Yahoo.com 4. Facebook.com 5. Youtube.com 6. Blogger.com 7. Orkut.co.in 8. Wikipedia.org 9. Rediff.com 10. Twitter.com Source: Alexa.com www.voxturmedia.com
Prospect Generation Listen Extract Value and Build Trust Respond Campaigns Sales Force Profiling Influence Call Planning Channel & Community Integration Enable Functional Areas Value Creation through Conservations Marketing Community Interaction Service Community Collaboration Community Creation Collaboration Content Syndication Employee Collaboration Sales Branding www.voxturmedia.com Source : Cognizant Technologies
6 out of the Top 10 Websites in India are Social Network based Websites. Yahoo Cricket, ESPN, Sify Sports & Cricinfo are the major sources of traffic for cricket news. Yahoo Cricket, ESPN, Sify Sports together had 8,467,000 visitors in Q1 and 2 of 2010. LETS LOOK AT HOW OTHER SPORTS ASSOCIATION/ CLUBS ARE ENGAGING IN SOCIAL MEDIA www.voxturmedia.com
www.voxturmedia.com
CASE STUDY – 1
Australia cricket is very active on Social Media. Australia Cricket has a Facebook Fan Page, You Tube channel and Twitter page. Cricket Australia’s Facebook page cross promotes Events (Matches International) , Videos, Photos and Grass root cricket programs through FBML (Face Book Mark up Language). Cricket Australia has integrated Facebook ‘Like’ code onto their website encouraging fans to join their Facebook page from their website. The FBML page Cricket Australia has on the Facebook page serves as a Landing Page to their Branded Grass root initiative. Notes – This application on Cricket Australia’s Facebook Page serves as a blog. The space is used to promote initiatives undertaken by Cricket Australia. They also use an application called Fan Support. This application allows fans of Cricket Australia send invites to friends in their network to become fans of Cricket Australia on Facebook. www.voxturmedia.com
Cricket Australia is active on You Tube since 2008. They have 58K+ Channel views and 1000+ regular subscribers to the channel. You tube can be a great platform to post Highlights, News Clips, Interviews (players and administrators) and utilize the space to push sponsor messages – since there are Fans on the You Tube channel.   The You Tube channel allows viewers to Bookmark the videos, Share it on Facebook, embed video via easy HTML codes on Blogs, Websites and send link via Twitter. This enables a viral effect in spreading the video around multiple social networks from one place (Cricket Australia You Tube channel). www.voxturmedia.com
Cricket Australia’s official Twitter page is called ‘Cricket Aus’. Cricket Aus follows 1209 people where as it has 8144 people following its Twitter streams. Twitter is the fastest growing Social Network website. The advantage of Twitter is that you can follow idols/ sport associations/ Clubs etc. on a lot more personal level. Twitter Tools – Cricket Aus is using bit.ly for url shortner. However, there are various other tools that can be used to maximize Twitter interaction with fans. There are tools for: 1. Polls 2. Video streams 3. Picture links 4. Automated Feed Management www.voxturmedia.com
CASE STUDY 2
www.voxturmedia.com
www.voxturmedia.com
Branding Opportunity www.voxturmedia.com
Information and engagement www.voxturmedia.com
Monetizing Social Network COA- drive traffic to the main website shopping page www.voxturmedia.com
www.voxturmedia.com
Fan Interaction Picture sharing Videos Event Information Comments and conversation www.voxturmedia.com
www.voxturmedia.com
Reciprocal follow strategy Measureable link strategy COA – Drive traffic, information distribution www.voxturmedia.com
www.voxturmedia.com Social Media engagement will drive traffic to BCCI official website. Facebook Fan page will allow fans to connect with BCCI and open a new medium to promote cricket, tickets, user generated content. BCCI You Tube will allow fans all over the world to watch clips, interviews and highlights (will reduce p2p pirated streams of Indian cricket matches) BCCI Twitter account will increase interaction with fans and also enable cross platform social media promotion.
Presentation byNilesh Deshmukhvoxtur media www.voxturmedia.com

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How to make best use of Social Media - BCCI Presentation

  • 1. How other Sports governing bodies are involved in Social Media
  • 2. Your prospects are all over the web sphere. Your prospects are spread all across the world They are searching for you on Organic search engines. They are visiting web sites that give them information they need on your behalf. They are on social media sites talking about you- But the question is : ARE YOU LISTENING? www.voxturmedia.com
  • 3. Website Eco System Social Media Framework Sports governing bodies and Social Media engagement comparison Case Studies Conclusion www.voxturmedia.com
  • 4. 1. Google.co.in 2. Google.com 3. Yahoo.com 4. Facebook.com 5. Youtube.com 6. Blogger.com 7. Orkut.co.in 8. Wikipedia.org 9. Rediff.com 10. Twitter.com Source: Alexa.com www.voxturmedia.com
  • 5. Prospect Generation Listen Extract Value and Build Trust Respond Campaigns Sales Force Profiling Influence Call Planning Channel & Community Integration Enable Functional Areas Value Creation through Conservations Marketing Community Interaction Service Community Collaboration Community Creation Collaboration Content Syndication Employee Collaboration Sales Branding www.voxturmedia.com Source : Cognizant Technologies
  • 6. 6 out of the Top 10 Websites in India are Social Network based Websites. Yahoo Cricket, ESPN, Sify Sports & Cricinfo are the major sources of traffic for cricket news. Yahoo Cricket, ESPN, Sify Sports together had 8,467,000 visitors in Q1 and 2 of 2010. LETS LOOK AT HOW OTHER SPORTS ASSOCIATION/ CLUBS ARE ENGAGING IN SOCIAL MEDIA www.voxturmedia.com
  • 9. Australia cricket is very active on Social Media. Australia Cricket has a Facebook Fan Page, You Tube channel and Twitter page. Cricket Australia’s Facebook page cross promotes Events (Matches International) , Videos, Photos and Grass root cricket programs through FBML (Face Book Mark up Language). Cricket Australia has integrated Facebook ‘Like’ code onto their website encouraging fans to join their Facebook page from their website. The FBML page Cricket Australia has on the Facebook page serves as a Landing Page to their Branded Grass root initiative. Notes – This application on Cricket Australia’s Facebook Page serves as a blog. The space is used to promote initiatives undertaken by Cricket Australia. They also use an application called Fan Support. This application allows fans of Cricket Australia send invites to friends in their network to become fans of Cricket Australia on Facebook. www.voxturmedia.com
  • 10. Cricket Australia is active on You Tube since 2008. They have 58K+ Channel views and 1000+ regular subscribers to the channel. You tube can be a great platform to post Highlights, News Clips, Interviews (players and administrators) and utilize the space to push sponsor messages – since there are Fans on the You Tube channel.   The You Tube channel allows viewers to Bookmark the videos, Share it on Facebook, embed video via easy HTML codes on Blogs, Websites and send link via Twitter. This enables a viral effect in spreading the video around multiple social networks from one place (Cricket Australia You Tube channel). www.voxturmedia.com
  • 11. Cricket Australia’s official Twitter page is called ‘Cricket Aus’. Cricket Aus follows 1209 people where as it has 8144 people following its Twitter streams. Twitter is the fastest growing Social Network website. The advantage of Twitter is that you can follow idols/ sport associations/ Clubs etc. on a lot more personal level. Twitter Tools – Cricket Aus is using bit.ly for url shortner. However, there are various other tools that can be used to maximize Twitter interaction with fans. There are tools for: 1. Polls 2. Video streams 3. Picture links 4. Automated Feed Management www.voxturmedia.com
  • 16. Information and engagement www.voxturmedia.com
  • 17. Monetizing Social Network COA- drive traffic to the main website shopping page www.voxturmedia.com
  • 19. Fan Interaction Picture sharing Videos Event Information Comments and conversation www.voxturmedia.com
  • 21. Reciprocal follow strategy Measureable link strategy COA – Drive traffic, information distribution www.voxturmedia.com
  • 22. www.voxturmedia.com Social Media engagement will drive traffic to BCCI official website. Facebook Fan page will allow fans to connect with BCCI and open a new medium to promote cricket, tickets, user generated content. BCCI You Tube will allow fans all over the world to watch clips, interviews and highlights (will reduce p2p pirated streams of Indian cricket matches) BCCI Twitter account will increase interaction with fans and also enable cross platform social media promotion.
  • 23. Presentation byNilesh Deshmukhvoxtur media www.voxturmedia.com