1. By David Frey President, MarketingBestPractices.com and Virginia Paccione – Career Connection Services, Inc.
2. Let’s look at some Referral Best Practices… Very specific and actionable Will immediately apply to your business today Many idea’s will include card sending
9. Referral Marketing Best Practice “ If 80 percent of success is, as Woody Allen once said, just showing up, then 80 percent of building and maintaining relationships is just staying in touch. I call it ‘pinging.’ It’s a quick, casual greeting, and it can be done in any number of creative ways. “ Keith Ferrazzi Author, Never Eat Alone
14. Referral Marketing Best Practice “ My personal favorite pinging occasion remains birthdays, the neglected stepchild of life’s celebrated moments. … It is your day, and it has been since you were a kid. And even when you’re seventy years old, deep down inside, despite all your protestations, a little recognition of that seventy-year-old-life feels good even if you don’t get a big red wagon anymore. Don’t kid yourself — EVERYONE CARES ABOUT HIS OR HER BIRTHDAY.” Keith Ferrazzi Author, Never Eat Alone
18. Referral Marketing Best Practice Walter Hailey created a simple referral system that was so successful that he eventually purchased the insurance company that he worked for - - Lone Star Life Insurance. Using Walter's formula for generating referrals, his insurance company went on to sell over one billion dollars in life insurance in less that 8 years. Walter eventually sold his insurance company for $78 million dollars!
19. Referral Marketing Best Practice SMA: How do you generate referrals? CR: “Once you build your client base up to a large number, then the referrals start coming in. We get referrals by not asking for them, but by thanking people for them . I’ve tried every referral system in the world, I’m sure there’s some great ones out there, but none of them seem to work real well for me. As soon as I stopped asking for them and started thanking people for the referrals that we’re getting, all of a sudden we started getting a ton more referrals . It just builds on itself.” Craig Randall
23. AUTOMATE Your Referral Lunch System! Referral Marketing Best Practice Make a list of top 100 most influential people with whom you want to establish or deepen your relationship and send them a “Let’s Do Lunch” card once a month.
26. Referral Marketing Best Practice “ People will always do what they are rewarded to do.” David Frey
27. Ask Your Vendors for Personal Introductions to Their Best Clients
28. Referral Marketing Best Practice N.E.E.R. Formula N aturally E xisting E conomic R elationships Customers and Clients Suppliers and Wholesalers YOU
31. “ Asking for referrals is the fastest, most direct method of generating high quality referrals from your clients. Although typically business people feel uncomfortable asking for referrals, the best producers have a formula for doing it and make a habit of it!” David Frey
