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2100 North Pacific Street • Seattle, Washington 98103
Telephone: 206.709.9400 • Facsimile: 206.352.9492 • E-mail: info@benevon.com • Website: www.benevon.com


                                                                                      ©2009 Benevon. All rights reserved.
BENEVON™ 101
RESULTS YOU CAN EXPECT
By the end of your first year in the Benevon Five-Year Curriculum for Sustainable Funding™,
your organization will have:
•	 Defined	and	quantified	your	legacy	of	sustainable	funding	
•	 Customized	the	four-step	Benevon	Model	to	your	unique	needs	
•	 Learned	to	integrate	all	existing	fundraising	activities	into	one	systematic	process	that	
   builds lifelong major donors
•	 Received	practical	templates	for	which	data	to	track	
•	 Learned	to	benchmark	your	results	using	our	Sustainable	Funding	Scorecard


Step One: pOint Of entry
•	 Designed	a	sizzling	Point	of	Entry®	Event
•	 Learned	to	conduct	a	one-on-one	Point	of	Entry	with	anyone	you	meet	
•	 Written	and	practiced	telling	a	compelling	Essential	Story™

Step twO: fOllOw Up and invOlve
•	 Learned	to	personalize	the	cultivation	process	for	each	donor
•	 Customized	a	Know-Thy-Donor	Program™	for	converting	existing	volunteers,	members,	
   or one-time donors into long-term major donors
•	 Learned	three	ways	to	engage	every	board	member	in	the	fundraising	process	(without	
   having	to	ask	others	for	money)	
•	 Practiced	the	Passion	Retread™	exercise	and	learned	how	to	conduct	a	board	retreat	

Step three: aSk fOr MOney
•	 Put	on	an	Ask	Event™	and	raised	an	average	of	$200,000	in	gifts	and	pledges	
•	 Practiced	the	science	of	asking	“naturally”	for	a	Leadership	or	Challenge	Gift,	without	
   strong-arming	or	pressuring	people	
•	 Designed	a	Multiple-Year	Giving	Society™,	integrating	any	pre-existing	giving	levels	

Step fOUr: intrOdUce OtherS
•	 Designed	 an	 ongoing	 system	 for	 attracting	 new	 people	 who	 want to learn about your
   organization




                                                                 © 2009 Benevon. All Rights Reserved.

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Sustainable Funding for Non-Profits

  • 1. 2100 North Pacific Street • Seattle, Washington 98103 Telephone: 206.709.9400 • Facsimile: 206.352.9492 • E-mail: info@benevon.com • Website: www.benevon.com ©2009 Benevon. All rights reserved.
  • 2. BENEVON™ 101 RESULTS YOU CAN EXPECT By the end of your first year in the Benevon Five-Year Curriculum for Sustainable Funding™, your organization will have: • Defined and quantified your legacy of sustainable funding • Customized the four-step Benevon Model to your unique needs • Learned to integrate all existing fundraising activities into one systematic process that builds lifelong major donors • Received practical templates for which data to track • Learned to benchmark your results using our Sustainable Funding Scorecard Step One: pOint Of entry • Designed a sizzling Point of Entry® Event • Learned to conduct a one-on-one Point of Entry with anyone you meet • Written and practiced telling a compelling Essential Story™ Step twO: fOllOw Up and invOlve • Learned to personalize the cultivation process for each donor • Customized a Know-Thy-Donor Program™ for converting existing volunteers, members, or one-time donors into long-term major donors • Learned three ways to engage every board member in the fundraising process (without having to ask others for money) • Practiced the Passion Retread™ exercise and learned how to conduct a board retreat Step three: aSk fOr MOney • Put on an Ask Event™ and raised an average of $200,000 in gifts and pledges • Practiced the science of asking “naturally” for a Leadership or Challenge Gift, without strong-arming or pressuring people • Designed a Multiple-Year Giving Society™, integrating any pre-existing giving levels Step fOUr: intrOdUce OtherS • Designed an ongoing system for attracting new people who want to learn about your organization © 2009 Benevon. All Rights Reserved.