1. ECONOMICS PROJECT
-By Group 8 PGDM A
 Jinal Thakkar (39)
 Tulsi Shah (40)
 Vrutant Shah (41)
 Dipesh Jain (42)

2.  Company History
 Recent Developments
 Market
 Achievements
 Promotions
 Distribution Network

3. Greeting Cards Decorative Mugs Trendy Accessories
Soft Toys Decorative Items Exclusive Gifts

4.  The Moolchandani family, promoters of Archie's, holds 62.44
per cent in the company.
 In 1995, Archie's was incorporated as a public limited
company, with its initial public offering of Rs. 74 mn). The
issue was oversubscribed 4.5 times
 Book value- 29.20 rs
 On 25th may 2011 company announced dividend of 20% on
face value of 2 rs
 52 week hit high of shares is rs 192 on 17 sep 2010.
 Archie's Ltd has informed BSE that the Board of Directors of
the Company have fixed November 03, 2010 as Record Date
for the purpose of sub - division of equity shares of Rs. 10/-
each of the Company into the Five equity shares of Rs. 2/-
each in their meeting held on September 30, 2010.

5. STAKE % OF % OF TOTAL
HOLDERS TOTAL 62.35
PROMOTERS 62.35% % PROMOT
ERS
INSTITUTION 0.23% INSTITU
TION
100%
GENERAL
GENERAL 37.42% PUBLIC
PUBLIC GRAND
GRAND TOTAL 100% 37.42 TOTAL
% 0.23%

6.  Net Profit Ratio :-
Net Profit Ratio
10
8 7.85
7.41
6.92
6
5.61
4 Net Profit Ratio
2
0
-0.78
2009-10 2008-09 2007-08 2006-07 2005-06
-2

7. Turnover in Turnover in Total
Gift Greeting Card Stationary
segment segment Sales
2009-10 Rs. 9004.40 Rs. 4610.30 Rs. 1883.13
2008-09 Rs. 7693.69 Rs. 4429.72 Rs. 1581.76
2007-08 Rs. 6423.62 Rs. 3866.18 Rs. 1289.92
2006-07 Rs. 5257.33 Rs. 3808.63 Rs. 1234.38
2005-06 Rs. 3803.72 Rs. 3393.23 Rs. 1066.20

8.  RESESSION
1. Loss of Rs. 582.61 lacs on account of
foreign exchange derivate (options)
transaction.
2. Total expenditures were very high in
relation with total income.
3. The amount of interest paid was also
high compared to last year.
4. Less no. of Retail stores were opened.

9. Current Ratio
3
2.5
2.39
2 2.05
1.85 1.78 1.77
1.5
Current Ratio
1
0.5
0
2009-102008-092007-082006-072005-06

10. Debt Equity Ratio
0.3
0.25 0.24
0.22
0.2 0.19
0.17
0.15
0.1
0.08 Debt Equity Ratio
0.05
0

11.  MTV Roadies 6 & Splits villa
 Helpage & Cry
 Chocolate and song cards
 Ginger lemon Masala tee’s
 Keel toys(U.S.A), Tatty teddy(Europe), Fizzy
Moon(U.K), Me to You(U.K), Russ(U.S.A).
 Gift designing

12.  Send and Receive variety of animated cards
 Purchase gifts online
 Get a reward in form of “Archies dazzling
cards”
 Get delivery at the door step through online
purchase

13.  Inventory usage
 Fixed asset utilization
 Capital employed
 Interest coverage ratio
(should always be more than 1.5)
 Credit period for debtors

14.  Good profits through sponsoring of shows
 Tied up with Yahoo and India times
 Shop in shop strategy failed
 Stupid cupid gave good results
 Collaborations brought profits

15. 600  The main competitors
500 514 are
1. Navneet Publication
India Ltd
400 397
300
INCOME
2. Sundaram Multi Pap
200
PROFIT/LOSS Ltd
159
140 153
131
EXPENDITURE
3. Orient Press
100
72
63 68 4. Small Players
0 9 6 8
(Figures are in Crores)

16.  Ups and downs.
 Road Ahead
1. Focus on gift segment.
2. One stop gift shop.
3. Heart warmers .
4. Products available all over the world.
5. Tie-Up with Hallmark.