12. Communication Strategy (Tools and Processes)
Key
Business
Issues
Strategy
Execution
Innovatio
n
Engagemen
t
Competitiveness
Communication
s
Creativit
y
Collaboratio
n
Connections
Key People
Enablers
Competencies
Organizational
Professional
Personal
Create Organizational Value
Communicate
Expertise
Take a
Strategic
Approach
Leverage the
networks
Develop trusting
relationships
Commit to networking
identity
Increase social
acumen
Engage others