In a content marketing strategy, you can create your own content and curate (i.e., share) relevant content created by other people. One easy way to share both your created and curated relevant content together in your social media channels is to use the free online newspaper platform Paper.li.

1. A Small Business Digital Media Presentation of
Vermont Small Business Marketing Associates
@VSBmarketing | www.VSBMA.com

2. Before you start, make sure you are tweeting
about your own created content and
curating content from others on Twitter using your
relevant business keywords as hashtags.

3. Start a newspaper at http://paper.li by
signing up via your Twitter account.

4. Use the ‘Appearance’ option under ‘Paper settings’
to set your unique font and color scheme.

5. Select the ‘Content’ option, and
click the ‘Edit sources’ link.

6. Within the window titled ‘Find & select content
sources for your paper,’ select ‘My accounts.’

7. Click on your Twitter account, and click on
the plus sign next to ‘Your timeline links,’
‘Your tweeted links,’ and ‘Your favorites.”

8. Select the ‘column icon’ next to ‘Your timeline links’
on the right side of the window.

9. Enter your relevant business keywords in the
‘ALL of these words’ filter, and click ‘Done’
at the bottom of the window.

10. Scroll to the bottom of the content customization
page, and select the ‘Covered topics’ that most relate
to your business keywords. Click ‘Save.’

11. Select what time you want your newspaper
to be published under ‘Publishing schedule’
on the ‘Settings’ page.

12. Review the top headlines in the most
recent edition to make sure your
content is relevant to your audience.

13. Pick a question, phrase or headline from one
of the top stories to highlight in a tweet.

14. Select and copy the URL at the top of
the page of your newspaper.

15. Go to Google’s URL Shortener at http://goo.gl,
and create a short link from that long URL.

16. Compose a tweet that includes the short link,
your relevant keywords as hashtags, and the
question, phrase or headline you picked.

17. Visit VSBMA’s
Small Business Digital Marketing How-To Center
at www.VSBMA.com for more Tips ’n Tricks
on this and other social media topics.