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Universal Design Principles
Experimental Interaction Design Workshop
Tallinn Summer School
July 18
Vladimir Tomberg, Ph.D.
About myself
• BSc and MSc in
Informatics
• PhD in Education Sciences
• Design team lead in
Learning Layers FP7
project
• Teach Design for All and
Accessibility Workshop in
TLU HCI master curricula
One Size Fits All
“… the human interface of
some software applications
gives the impression that
the designer’s model of the
user was a 25-year-old
male with a doctorate in
computer science who is
besotted with technology
and is more interested in
playing with a computer
than in completing useful
job of work!”
Alistair D. N. Edwards
Design for ALL 3
Typical Persona: no Data About
Personal Abilities
Design for ALL 4Image courtesy of http://barnabasnagy.net/
Dependency and Autonomy
During Life
Design for ALL 5Image courtesy of Design For All Foundation
Functions that Participate in
Interaction and Affect Design
Vision
Hearing
Thinking
Communication
Locomotion
Reach & stretch
Dexterity
Design for ALL 6User capabilities from inclusive design toolkit
Good Design Addresses
Multitude of Abilities
7
Set of Personas in
http://www.inclusivedesigntoolkit.com
Design for ALL 8
Persona with Important Personal
Factors Listed
• Rose is an 83 year old great
grandmother. Although fiercely
independent, she struggles with
everyday tasks like shopping,
cooking and housework. Carol
and David need to come round
most days to help.
• She still greatly enjoys an active
social life - including her regular
bridge and quiz night every week
and going out for meals with the
whole family.
• Unlike David, Rose has come to
accept her hearing aid as a
necessity. She has worn reading
glasses for many years and
always carries them with her.
Design for ALL 9
How to address needs of everyone?
The answer is − Universal Design
The History of Design by Sooshin Choi
Source: http://livewellcollaborative.org/
11Design for ALL
Volkswagen Beetle − Industrial Design Example
12Design for ALLSource: kohhranthianghlim.org
Classic UD Example −
Ramp or Curb Cut
Design for ALL 13Source: kohhranthianghlim.org
The Origins of Influences and Ideas
Design for ALL 14
John Clarkson, P., Coleman, R., History of Inclusive
Design in the UK, Applied Ergonomics (2013)
The hierarchical structure of the
universal design principles
Transcending principles
•Equity
Process related principles
•Flexibility
•Error-management
•Efficiency
•Stability/predictability
Human factors principles
•Ergonomic
•Perception
•Cognition
Higherlevelplacesdesignconstraintsonthe
lowerlevel
More general
More encompa-
ssing
More detailed
More narrowly
defined
More specific
Design for ALL 15
Universal Design Example
Design for ALL 16Image: tapsuk.com
Another Example
Design for ALL 17Image: fslocal.com
One More Example
Design for ALL 18Image: collectionscanada.gc.ca
Universal Design Strategies
Equitable Use
Design for ALL 20Source: livewellcollaborative.org
Stable and Predictable Principle
Design for ALL 21
Erlandson, R. F. (2010). Universal and accessible
design for products, services, and processes. CRC
Press.
Stable and Predictable Principle
Design for ALL 22
Erlandson, R. F. (2010). Universal and accessible
design for products, services, and processes. CRC
Press.
Stable and Predictable Principle
Design for ALL 23
Erlandson, R. F. (2010). Universal and accessible
design for products, services, and processes. CRC
Press.
Efficiency Design Strategies
Design for ALL 24
Reduce or eliminate non-value-added
activity (NVAA)
Error-Managed (Proofed) Principle
Design for ALL 25
My favorite example!
Error-Managed Design Strategies
Design for ALL 26
Prevent errors at the source
Image source: blog.crazyegg.com
Cognition Principle
Example: Color coding in Wal-Mart
Design for ALL 27
Image: zocalopublicsquare.org Source: google.com
Feedback
Use feedback to keep the user informed as to the status of the entity’s
operations and the entity’s response to user inputs
Design for ALL 28
Perception Principle
Design for ALL 29Source: somewhere in Internet
Something about Memory and
Universal Design
Design for ALL 30Source: Facebook
To make really Universal Design
think about diverse audience
Time for questions
Write to me: vtomberg@tlu.ee
Connect with me on LinkedIn:
http://ee.linkedin.com/in/vladimirtomberg/
What is Wrong with This Nice Parking Sign?
Source: http://www.wired.com 34Design for ALL

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Workshop Universal Design Principles.

  • 1. Universal Design Principles Experimental Interaction Design Workshop Tallinn Summer School July 18 Vladimir Tomberg, Ph.D.
  • 2. About myself • BSc and MSc in Informatics • PhD in Education Sciences • Design team lead in Learning Layers FP7 project • Teach Design for All and Accessibility Workshop in TLU HCI master curricula
  • 3. One Size Fits All “… the human interface of some software applications gives the impression that the designer’s model of the user was a 25-year-old male with a doctorate in computer science who is besotted with technology and is more interested in playing with a computer than in completing useful job of work!” Alistair D. N. Edwards Design for ALL 3
  • 4. Typical Persona: no Data About Personal Abilities Design for ALL 4Image courtesy of http://barnabasnagy.net/
  • 5. Dependency and Autonomy During Life Design for ALL 5Image courtesy of Design For All Foundation
  • 6. Functions that Participate in Interaction and Affect Design Vision Hearing Thinking Communication Locomotion Reach & stretch Dexterity Design for ALL 6User capabilities from inclusive design toolkit
  • 8. Set of Personas in http://www.inclusivedesigntoolkit.com Design for ALL 8
  • 9. Persona with Important Personal Factors Listed • Rose is an 83 year old great grandmother. Although fiercely independent, she struggles with everyday tasks like shopping, cooking and housework. Carol and David need to come round most days to help. • She still greatly enjoys an active social life - including her regular bridge and quiz night every week and going out for meals with the whole family. • Unlike David, Rose has come to accept her hearing aid as a necessity. She has worn reading glasses for many years and always carries them with her. Design for ALL 9
  • 10. How to address needs of everyone? The answer is − Universal Design
  • 11. The History of Design by Sooshin Choi Source: http://livewellcollaborative.org/ 11Design for ALL
  • 12. Volkswagen Beetle − Industrial Design Example 12Design for ALLSource: kohhranthianghlim.org
  • 13. Classic UD Example − Ramp or Curb Cut Design for ALL 13Source: kohhranthianghlim.org
  • 14. The Origins of Influences and Ideas Design for ALL 14 John Clarkson, P., Coleman, R., History of Inclusive Design in the UK, Applied Ergonomics (2013)
  • 15. The hierarchical structure of the universal design principles Transcending principles •Equity Process related principles •Flexibility •Error-management •Efficiency •Stability/predictability Human factors principles •Ergonomic •Perception •Cognition Higherlevelplacesdesignconstraintsonthe lowerlevel More general More encompa- ssing More detailed More narrowly defined More specific Design for ALL 15
  • 16. Universal Design Example Design for ALL 16Image: tapsuk.com
  • 17. Another Example Design for ALL 17Image: fslocal.com
  • 18. One More Example Design for ALL 18Image: collectionscanada.gc.ca
  • 20. Equitable Use Design for ALL 20Source: livewellcollaborative.org
  • 21. Stable and Predictable Principle Design for ALL 21 Erlandson, R. F. (2010). Universal and accessible design for products, services, and processes. CRC Press.
  • 22. Stable and Predictable Principle Design for ALL 22 Erlandson, R. F. (2010). Universal and accessible design for products, services, and processes. CRC Press.
  • 23. Stable and Predictable Principle Design for ALL 23 Erlandson, R. F. (2010). Universal and accessible design for products, services, and processes. CRC Press.
  • 24. Efficiency Design Strategies Design for ALL 24 Reduce or eliminate non-value-added activity (NVAA)
  • 25. Error-Managed (Proofed) Principle Design for ALL 25 My favorite example!
  • 26. Error-Managed Design Strategies Design for ALL 26 Prevent errors at the source Image source: blog.crazyegg.com
  • 27. Cognition Principle Example: Color coding in Wal-Mart Design for ALL 27 Image: zocalopublicsquare.org Source: google.com
  • 28. Feedback Use feedback to keep the user informed as to the status of the entity’s operations and the entity’s response to user inputs Design for ALL 28
  • 29. Perception Principle Design for ALL 29Source: somewhere in Internet
  • 30. Something about Memory and Universal Design Design for ALL 30Source: Facebook
  • 31. To make really Universal Design think about diverse audience
  • 33. Write to me: vtomberg@tlu.ee Connect with me on LinkedIn: http://ee.linkedin.com/in/vladimirtomberg/
  • 34. What is Wrong with This Nice Parking Sign? Source: http://www.wired.com 34Design for ALL