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one plus- a successful chineese story in india
- 1. ONE PLUS -A successful chineese story in India
- 2. INTRODUCTION: Founded in December 2013 by Pete Lau and Carl Pei. OnePlus One Never settle tagline Flagship Killer Reputation Expansion and Product Iterations OxygenOS and Software Development
- 4. The company entered India, through holding a company the bbk group and launched it's first flagship oneplusone in dec 2014. Oneplus tied up exclusively with amazon India to sell the device online In July 2015, the company launched it's second smartphone oneplus2 By first half of 2015,oneplus had sold over 2,50,000 devices in India In first quarter of 2015, 40% of company's sales were reported in India. As of october 2019 the company launched 13 smartphone models in India. In September 2019 oneplus forayed into smart Tv market with launch of oneplus Tv. ENTERING INDIA:-
- 6. Geographic Segmentation Demographic Segmentation Psychographic Segmentation Benefit Segmentation SEGMENTATION 14 to 35 years of age TARGETING Never settle Branded itself as beast most economical phone exclusivity POSITIONING
- 7. STRATGIES FOUND A GAP IN THE MARKET ACTIVE AND ENGAGING COMMUNITY STRONG WORD OF MOUTH SMASH THE PAST CONTEST INVITE SYSTEM GOING OFFLINE
- 8. MARKET SHARE
- 9. CHALLENGES BUILDING BRAND AWARENESS AND GAINING CONSUMER TRUST. LIMITED DISTRIBUTION AND AVAILABILITY THROUGH AN INVITE-BASED SYSTEM. ESTABLISHED COMPETITION FROM MAJOR SMARTPHONE MANUFACTURERS. MARKETING AND ADVERTISING TO COMPETE WITH BRANDS WITH LARGER BUDGETS.
- 10. SWOT ANALYSIS Amazing design Quality performance Entry in new markets Best software STRENGTHS Defect in camera Increasing prices negligence Critical lack of talent WEAKNESSES new markets through goverenement aggrements new customers through online channels ecenomic recovery artificial intelligence OPPORTUNITIES strong competitors alternate cheaper options privacy in data competition with parent company THREATS
- 11. OTHERS 27.1% SAMSUNG 26.3% APPLE 21.5% GOOGLE PIXEL 14.2% XIAOMI 5.8% VIVO 5.1% MAJOR COMPETITORS
- 12. FACTORS THAT MADE ONE PLUS STAND OUT Flagship-level features at competitive prices. Community-centric approach, actively engaging with users and incorporating their feedback. Development of OxygenOS, a clean and customizable operating system. Timely software updates and security patches. Innovative marketing strategies and partnerships with influencers
- 13. CONCLUSION OnePlus is one of the fastest growing company in the world in the premium sector mobiles phone. Company is ready to face all the challenges from the competitors and provide customers best product in the least price as possible. OnePlus has also now cut throat competition from its own country originated company Xiaomi popularly know as Ml as well as others brands Asus, Honor, Oppo and Vivo. According to the objectives sets by company CEO it can be clearly seen they have great future in the coming era as they are fully based on feedback communication channel which helps the OnePlus to meet customers requirements and expectations from them
- 14. THANKYOU. Anjaneyalu harshitha K.sairam Kurri sai geethika Manchala vaishnavl Mohd shoaib sayyed Nagilla Rakesh Neha Kumari Satvik Sneha sahoo Venu Gupta