1. DESIGN
PATTERNS
FROM PUBLIC MEDIA
AND BEYOND...
Wesley Lindamood
Project ARGO web designer

2. DESIGN Contextual navigation
PATTERNS Content promotion
Content types
Aggregated content
Reader voice
Sponsorship and advertising
Brand management

3. CONTEXTUAL
NAVIGATION

4. kalwnews.org

5. kqed.org/news

6. huffingtonpost.com

7. propublica.org

8. theweek.com

9. earth2tech.com

10. reuters.com

11. CONTENT
PROMOTION

12. scpr.org

13. kplu.org

14. tpmcafe.talkingpointsmemo.com

15. dcist.com

16. mediaite.com

17. cityfile.com

18. ideo.com/news

19. thebolditalic.com

21. thesixtyone.com

22. DISTINGUISHING
CONTENT TYPES

23. wbur.org

24. bobulate.com

25. newyorker.tumblr.com

26. newyorker.com/online/blogs/stevecoll

27. blogs.wsj.com/health

28. last.fm/charts/artist

29. engadget.com

30. mashable.com

31. gigaom.com

32. CONTENT
AGGREGATION

33. topics.nytimes.com

34. TheMoneyMeltdown.com

35. kqed.org/news

36. engadget.com

37. one.org/us/issues

38. HIGHLIGHTING
READER VOICE

39. opb.org/thinkoutloud/shows/faith-fissure

40. kalwnews.org

41. minnesota.publicradio.org/your_voice/discussions

42. conversation.wamu.org

43. facebook.com/people/Xpn-Philly-Local/1292941191

44. businessinsider.com

45. wearehunted.com

46. dcist.com

47. good.is

48. propublica.org/feature/introducing-the-propublica-reporting-network-520

49. SPONSORSHIP AND
ADVERTISING

50. Interactive Advertising Bureau (IAB)
RECOMMENDED AD SIZES
88x31 Microbar
Other sizes meeting IAB criteria:
180x150 Rectangle
160x600 Wide Skyscraper
300x600 Half Page Ad
120x60 Button #2
300x250 Medium Rectangle
728x90 Leaderboard
Source: http://www.iab.net/iab_products_and_industry_services/508676/508767/Ad_Unit

51. scpr.org

52. xpn.org/yrock-on-xpn/

53. npr.org

54. valleywag.gawker.com

55. MANAGING
BRANDS
AND SUB BRANDS

56. theweek.com

57. cityfile.com

58. bobulate.com