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The resurgence of public relations in the shift to social
Talking points
• Making sense of the market
• Benchmark yourself against a 10-point
action plan
• Questions
2.8bn networked citizens
and counting
Source: internet.org
Explosion in data and devices
Source: KPCB Internet Trends Report
Media proliferation:
here’s why it’s so noisy
Source: Conversation Prism
The citizens formerly
known as the audience
Organisational structure
Inside is outside
Source: Glassdoor
Complexity in practice
We’re heading back
to the future
Evolution of public relations
Media
relations
Influencer
relations
Branded
media
Community
management
Social
Business
1. Agile management
2. Creative: beyond words
and pictures
3. Paid amplification and
influence
Source: Ketchum
4. Authenticity and meaningful
conversations
Source: Condescending Corporate Brand Facebook page
5. Automation but not robots
Source: prstack.co
6. Data not demographics
Source: Bluenod
7. Talent, diversity and equality:
2015 not 1915
8. A community of practice
Source: CIPR Community of Practice
9. Skills and professional
development
10. Helping organisations
make the world a better place
Thank you
• Benchmark your skills and capabilities as
media fragments
• Future proof your value to your
organisation as it engages with publics
• Let’s have a conversation
stephen.Waddington@ketchum.com or
@wadds

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