BCG Matrix

BOSTON CONSULTING GROUP MATRIX ,[object Object],[object Object],[object Object],[object Object]

INTRODUCTION ,[object Object],[object Object]

Relative Market Share and Market Growth To understand the Boston Matrix you need to understand how market share and market growth interrelate.

MARKET SHARE ,[object Object],[object Object],[object Object],[object Object],[object Object]

MARKET GROWTH RATE ,[object Object],[object Object],[object Object],[object Object],[object Object]

THE BCG GROWTH-SHARE MATRIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STARS High growth, High market share ,[object Object],[object Object],[object Object],[object Object]

CASH COWS ,[object Object],[object Object],[object Object],[object Object],[object Object]

DOGS Low growth, Low market share ,[object Object],[object Object],[object Object],[object Object]

QUESTION MARKS High growth , Low market share ,[object Object],[object Object],[object Object],[object Object],[object Object]

WHY BCG MATRIX ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

MAIN STEPS OF BCG MATRIX ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BENEFITS ,[object Object],[object Object],[object Object]

LIMITATIONS ,[object Object],[object Object],[object Object],[object Object]

PRACTICAL USE ,[object Object],[object Object],[object Object]

BCG MATRIX scorpio Jeep balero

CONCLUSION Though BCG MATRIX has its limitations it is one of the most FAMOUS AND SIMPLE portfolio planning matrix ,used by large companies having multi-products.

BCG Matrix

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (20)

Similar to BCG Matrix

Similar to BCG Matrix (20)

More from Vishal Wadekar

More from Vishal Wadekar (20)

Recently uploaded

Recently uploaded (20)

BCG Matrix