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MarkPlus on Indonesia Internet Users 2013 - Marketeers Nov 2013 edition
45%
22%
11%
10%
7%
4%
1%
Asia
Europe
North America
Latin America/ Carribian
Africa
Middle East
Oceania/Australia
Source: http://www.internetworldstats.com/stats.htm, ITU World Telecommunication /ICT Indicators database
In 2013, over 2.7 billion people are using the Internet, which
corresponds to 39% of the world’s population
Internet User (%)
Base:World Population
538.0
137.0
101.2
74.5
40.3 33.6 31.0 29.1 20.1 17.7
40.1
11.4
79.5
30.1
82.5
32.4 33.9
15.3
30.0
60.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
90.0
100.0
-50.0
50.0
150.0
250.0
350.0
450.0
550.0
internet users (mio) internet penetration (%)
Source: http://www.internetworldstats.com/stats.htm, ITU World Telecommunication /ICT Indicators Database, MarkPlus Insight Analysis
In the developing world, 31% of the population is online, compared
with 77% in the developed world
Internet User (mio)
Base:World Population
74
29
37
80
33
41
developed country (%) developing country (%) world (%)
Women
Men
Globally, 37% of all women are online, compared with 41% of all
men; it corresponds to 1.3 billion women and 1.5 billion men
Source: ITU World Telecommunication /ICT Indicators Database
Internet User (mio)
Base:World Population
42.2
55.2
61.1
74.6
2010 2011 2012 2013In million 2010 2011 2012 2013
Urban Population 121.16 123.24 123.57 133.73
Urban Internet User 37.56 50.53 56.38 62.19
Internet User 42.16 55.23 61.08 74.57
Internet Penetration (Mio)
Base: Indonesia Population
The number of Internet users grow significantly from 2010 to 2013; it
has been grew by 13.5 million in 2013
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
42.2
55.2
61.1
74.6
8.0
13.8
24.2
31.7
18.98
24.99
39.62
42.49
2010 2011 2012 2013
Internet Users Netizen (Access more than three hours per day) Netizen proportion (%)
Netizen Penetration (Mio)
Base: Indonesia Population
The number of internet users in 2013 grew by 22% but the netizen
penetration growth is only 3% y-o-y
%
%
%
%
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
233.48 236.33 239.14 242.02 244.81 247.57 250.34 253.09 255.79
43.37
52.20
62.84
74.57
91.04
109.59
131.91
158.79
191.13
8.00 13.80
24.20
31.69
39.79
47.94
56.08
64.23
72.38
2010 2011 2012 2013 2014* 2015* 2016* 2017* 2018*
Citizen of Indonesia (mio) Indonesia Internet User (mio) Indonesia Netizen (mio)
In 2013, 6 new internet users were born every a baby birth
*) Projection
Indonesia Population vs Internet User (mio)
Base: Indonesia Population
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
1
2
3
To explore Netizen online habits and behaviors
To determine Netizen purchase behavior
To determine Netizen anxiety and desire
4 To understand Netizen media habits
This research is aimed to get insightful information for marketers to
formulate an appropriate strategy to approach Netizen sub-culture
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
AREA RESPONDENTS
Jakarta 500
Bandung 200
Semarang 150
Surabaya 300
Medan 250
Makassar 150
Palembang 150
Denpasar 150
Pekanbaru 150
Banjarmasin 150
Total 2150
*)Margin of error 2,11%
Quantitative Phase
Face to Face Interview
Multi Stage Random Sampling
• SEC A/B/C
• Age 15 – 64 years old
• Internet and/ or mobile internet users
• Use internet for at least 3 hours a day
• Not working or having family whose work at
market research company, advertising agency,
and mass media.
Respondent Criteria
This survey was conducted by quantitative and qualitative research
approach
Qualitative Phase
Focus Group Discussion
• Digital Immigrant (1 group)
• Digital Native (1 group)
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
Gender (%)
Base: All Respondents (n=2150)
49.9
50.1
Male Female
51.2
50.0
50.7
49.7
50.0
50.0
52.7
50.0
50.0
44.7
48.8
50.0
49.3
50.3
50.0
50.0
47.3
50.0
50.0
55.3
Jakarta (n=500)
Bandung (n=200)
Semarang (n=150)
Surabaya (n=300)
Medan (n=250)
Palembang (n=150)
Pekanbaru (n=150)
Denpasar(n=150)
Banjarmasin (n=150)
Makassar (n=150)
Gender (%)
Base: All who live in particular city
The gender composition is balanced for all cities
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
27.7
20.9
16.8
17.9
10.7
6.0
15 – 22 y.o 23 – 30 y.o
31 – 35 y.o 36 – 45 y.o
46 – 55 y.o 56 – 64 y.o
Age (%)
Base: All Respondents (n=2150)
17.9
21.7
23.6
23.0
13.8
A1 (More than Rp. 4.500.000)
A2 (Rp. 3.000.001 - Rp. 4.500.000)
B (Rp. 2.000.001 - Rp. 3.000.000)
C1 (Rp. 1.500.001 - Rp. 2.000.000)
C2 (Rp. 1.000.001 - Rp. 1.500.000)
Monthly Household Expenditure (%)
Base: All Respondents (n=2150)
The respondents comes from SEC A – C; and mostly from younger
segment (below 45 y.o)
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
Single
45.5
Married and
Have Kids
46.1
Married and
have no kid
yet
7.2
Marital Status (%)
Base: All Respondents (n=2150)
Most of respondents are married and have kids
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
Key Findings
• 5 Netizen Species
• Spending behavior
• Online behavior
• Social media
• Anxieties & Desires
• Media Habit
• Netizen Favorite Brand
5 Species of Indonesian Netizens
32,6%
45,1% 5,1% 11,5%
5,5%
Those who has actively
write an article, have a
blog, upload video,
social media buzzer,
can’t be separated from
the internet
Those passive users who
only read other’s status
or post in social media
but never comment or
share their own life
Those who loves to
search and collect news
for their own shake but
don’t have any intention
to share – research
online, purchase offline
Those who love to chat
by instant messaging
Those who are actively posting
in social media, commenting
other’s status or posts, criticize
other’s idea
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
Passive Active
User Generation & Content
32,6%
45,1% 5,1% 11,5%
5,5%
Connection Level
Aware Appeal Ask Act Advocate
ActivePassive
32,6%45,1% 5,1% 11,5% 5,5%
Currator CatalystCrawler Chatter Commentator
Content
Segmentation
Reading online
news on website
“I rarely read
newspaper. I’d
rather search news
in detik.com”
{ Male, worker,
digital immigrant }
Reading status on
social media
“I frequently
reading my friend’s
Facebook comment
or status silently”
{ Male, worker,
digital immigrant }
Collecting
Information
“My friend status
always spot where
she found a good
place to eat and I
always noted down
her location.”
{ Female, worker,
digital native}
Get connected -
chatting
“We’re using chat
messenger (as the
main way) to
communicate with
friend/family.”
{ Most respondents}
Make a call using
Skype
“I am using Skype
regulary to stay in
touch with my
friend in England (1
am in a morning).”
{ Female, worker,
digital native}
Post a comment
“I state my
perspective with
posting a comment
on one of Kaskus
thread”
{ Male, high school
student, digital
native }
Buy toys on Ebay
“Recently, i’ve bought
McD minion toys on
eBay because I’m too
lazy to search in McD
outlet.”
{ Male, first jobber
digital native }
Sharing, sharing,
sharing
“Tweet our thought,
sharing photos of
our food pr activity,
sharing music that
we listened to or
recommend good
place to eat.”
{ Most respondents}
I tweet therefore
I am
“I speak my mind
through online. I tweet
a lot and has so many
reply. Sometimes I also
create my own meme
jokes on Path”
{ Male, first jobber
digital native }
Amplify the
enthusiasm
“I love to collect people
writing about illuminati
on Kaskus, which I am
is an illuminati
enthusiast.”
{Male, high school
student, digital native}
Digital natives crowds catalyst segment for their role as content
generator and also a creative content creator
Aware ShareAppeal Ask Act
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
Key Findings
• 5 Netizen Species
• Spending behavior
• Online behavior
• Social media
• Anxieties & Desires
• Media Habit
• Netizen Favorite Brand
7.9
9.3
12.0
15.7
16.8
18.3
36.7
40.0
60.9
61.0
63.3
69.3
Insurance
Ciggarete
Health care
Shopping
Save money for zakat
Education cost
Body care
Savings
Transportation
Telephone communication
Daily food & beverages
Internet
Planned Expenses (%)
Base: All respondents (n=2150)
0.6
0.6
0.8
1.4
3.3
9.2
18.1
18.6
26.1
29.3
31.3
32.7
33.6
38.2
59.4
Credit card payment
mortgage payment
Insurance
Debt payment
Education cost
Cigarette
Health care
Save money for zakat
Body care
Internet
Transportation
Daily food & beverages
Telephone communication
Entertainment
Shopping
Impulsive Expenses (%)
Base: All respondents (n=2150)
Internet is on the top list of planned expenses of 69.3 % respondents
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
Do You Shop Online? (%)
Base: Respondents (n=2148)
20.3
79.7
Yes No
The number of netizen who shop online increased by 5%
compared to last year
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
3.7
4.2
7.6
8.3
9.3
12.1
12.4
17.0
56.4
79.2
Bus/train ticket
Glasses
Handphone accessories
Watch
Handphone
Book
Cinema ticket
Bags
Shoes
Apparel
Offline Shopping
Base: All respondent (n=2105)
1.8
2.3
2.8
3.0
5.1
5.1
7.6
20.0
20.2
67.1
Book
Cosmetic
Handphone accessories
Car accessories
Handphone
Airline ticket
Watch
Bags
Shoes
Apparel
Online Shopping
Base: Respondent ever bought online product (n=435)
Netizen are starting to buy primary items from the internet
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
Messenger group
27.0%
Online forum for
shopping
26.6%
Social media
26.4%
Online shop
20.0%
Online Shopping Channel (%)
Base: respondents who shop online (n=434)
Most of respondents choose to do online shopping on
messenger group and social media
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
Account transfer is the most widely used payment method for
online shopping
Payment Methods of Online Shopping (%)
Base: All respondents who bought a product/service through internet (n=435)
0.5
0.5
0.9
2.5
27.1
80.7
PayPal
KasPay
Rekening bersama (Rekber)
Credit card
Cash on Delivery (COD)
Account transfer
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
Key Findings
• 5 Netizen Species
• Spending behavior
• Online behavior
• Social media
• Anxieties & Desires
• Media Habit
• Netizen Favorite Brand
#1 SPENDING ON INTERNET SERVICE
Feel uneasy without internet
#1 CONTACT PEOPLE BY CHAT
MESSENGER
Use chat messenger first (not
SMS), make a phone call later
MODEM
UNLIMITED
INTERNET
PACKAGE
WHATSAPPLINE KAKAO TALK
Smartphone appealing so much not only for youngster; Netizen
firmly embrace hi-tech devices for supporting their online activities
#1 PROVIDER CONSIDERATION:
INTERNET CONNECTION SPEED
Most activty rely on internet connection
COVERAGE
AREA
INTERNET
CONNECTION
SPEED
SIGNAL
STRENGTH
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
Used Gadget To Access Internet (%)
Base: All Respondent (n=2150)
86.0
42.3
15.2
10.6
Smartphone Own laptop laptop/pc at the office laptop/pc at home
Smartphone is the most widely used gadget to access internet for
both men and women
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
Average Monthly Spending For Internet Access Through
Smartphone/Tablet (%)
Base: All accessed internet through smartphone/tablet (n=1831)
75.544
111.386
85,435
95,648 92,118
86,807 90,140
85,818
97,184
74,743
91,808
78,924
62,581
80,290 81,620
61,960
67,384
82,191
76,579
72,618
0
50,000
100,000
150,000
Jakarta Denpasar Makassar Palembang Bandung Semarang Medan Surabaya Pekanbaru Banjarmasin
2012 (n=1831) 2013 (n=1374)
The average Netizen spending tends to be higher in particular cities
compared to 2012
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
Only 11.5 % of respondents has purchased goods, most of them
come from younger age
11.5
88.5
yes no
Have You Ever Bought A Product Because Of Online Ads? (%)
Base: All respondents (n=2505)
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
82.7
31.8
11.1
4.1
Smartphone
Laptop/Notebook/Netbook
PC/Desktop
Tablet PC
Gadget USed to Access Internet Banking (%)
Base: All respondents who have internet banking (n=387)
82.7% Netizen use their smartphone to access internet banking
Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
For more Insights, please read Marketeers Magazine
November 2013
To purchase full report, please email
insight@markplusinc.com

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MarkPlus on Indonesia Internet Users 2013 - Marketeers Nov 2013 edition

  • 2. 45% 22% 11% 10% 7% 4% 1% Asia Europe North America Latin America/ Carribian Africa Middle East Oceania/Australia Source: http://www.internetworldstats.com/stats.htm, ITU World Telecommunication /ICT Indicators database In 2013, over 2.7 billion people are using the Internet, which corresponds to 39% of the world’s population Internet User (%) Base:World Population
  • 3. 538.0 137.0 101.2 74.5 40.3 33.6 31.0 29.1 20.1 17.7 40.1 11.4 79.5 30.1 82.5 32.4 33.9 15.3 30.0 60.7 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 -50.0 50.0 150.0 250.0 350.0 450.0 550.0 internet users (mio) internet penetration (%) Source: http://www.internetworldstats.com/stats.htm, ITU World Telecommunication /ICT Indicators Database, MarkPlus Insight Analysis In the developing world, 31% of the population is online, compared with 77% in the developed world Internet User (mio) Base:World Population
  • 4. 74 29 37 80 33 41 developed country (%) developing country (%) world (%) Women Men Globally, 37% of all women are online, compared with 41% of all men; it corresponds to 1.3 billion women and 1.5 billion men Source: ITU World Telecommunication /ICT Indicators Database Internet User (mio) Base:World Population
  • 5. 42.2 55.2 61.1 74.6 2010 2011 2012 2013In million 2010 2011 2012 2013 Urban Population 121.16 123.24 123.57 133.73 Urban Internet User 37.56 50.53 56.38 62.19 Internet User 42.16 55.23 61.08 74.57 Internet Penetration (Mio) Base: Indonesia Population The number of Internet users grow significantly from 2010 to 2013; it has been grew by 13.5 million in 2013 Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 6. 42.2 55.2 61.1 74.6 8.0 13.8 24.2 31.7 18.98 24.99 39.62 42.49 2010 2011 2012 2013 Internet Users Netizen (Access more than three hours per day) Netizen proportion (%) Netizen Penetration (Mio) Base: Indonesia Population The number of internet users in 2013 grew by 22% but the netizen penetration growth is only 3% y-o-y % % % % Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 7. 233.48 236.33 239.14 242.02 244.81 247.57 250.34 253.09 255.79 43.37 52.20 62.84 74.57 91.04 109.59 131.91 158.79 191.13 8.00 13.80 24.20 31.69 39.79 47.94 56.08 64.23 72.38 2010 2011 2012 2013 2014* 2015* 2016* 2017* 2018* Citizen of Indonesia (mio) Indonesia Internet User (mio) Indonesia Netizen (mio) In 2013, 6 new internet users were born every a baby birth *) Projection Indonesia Population vs Internet User (mio) Base: Indonesia Population Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 8. 1 2 3 To explore Netizen online habits and behaviors To determine Netizen purchase behavior To determine Netizen anxiety and desire 4 To understand Netizen media habits This research is aimed to get insightful information for marketers to formulate an appropriate strategy to approach Netizen sub-culture Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 9. AREA RESPONDENTS Jakarta 500 Bandung 200 Semarang 150 Surabaya 300 Medan 250 Makassar 150 Palembang 150 Denpasar 150 Pekanbaru 150 Banjarmasin 150 Total 2150 *)Margin of error 2,11% Quantitative Phase Face to Face Interview Multi Stage Random Sampling • SEC A/B/C • Age 15 – 64 years old • Internet and/ or mobile internet users • Use internet for at least 3 hours a day • Not working or having family whose work at market research company, advertising agency, and mass media. Respondent Criteria This survey was conducted by quantitative and qualitative research approach Qualitative Phase Focus Group Discussion • Digital Immigrant (1 group) • Digital Native (1 group) Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 10. Gender (%) Base: All Respondents (n=2150) 49.9 50.1 Male Female 51.2 50.0 50.7 49.7 50.0 50.0 52.7 50.0 50.0 44.7 48.8 50.0 49.3 50.3 50.0 50.0 47.3 50.0 50.0 55.3 Jakarta (n=500) Bandung (n=200) Semarang (n=150) Surabaya (n=300) Medan (n=250) Palembang (n=150) Pekanbaru (n=150) Denpasar(n=150) Banjarmasin (n=150) Makassar (n=150) Gender (%) Base: All who live in particular city The gender composition is balanced for all cities Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 11. 27.7 20.9 16.8 17.9 10.7 6.0 15 – 22 y.o 23 – 30 y.o 31 – 35 y.o 36 – 45 y.o 46 – 55 y.o 56 – 64 y.o Age (%) Base: All Respondents (n=2150) 17.9 21.7 23.6 23.0 13.8 A1 (More than Rp. 4.500.000) A2 (Rp. 3.000.001 - Rp. 4.500.000) B (Rp. 2.000.001 - Rp. 3.000.000) C1 (Rp. 1.500.001 - Rp. 2.000.000) C2 (Rp. 1.000.001 - Rp. 1.500.000) Monthly Household Expenditure (%) Base: All Respondents (n=2150) The respondents comes from SEC A – C; and mostly from younger segment (below 45 y.o) Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 12. Single 45.5 Married and Have Kids 46.1 Married and have no kid yet 7.2 Marital Status (%) Base: All Respondents (n=2150) Most of respondents are married and have kids Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 13. Key Findings • 5 Netizen Species • Spending behavior • Online behavior • Social media • Anxieties & Desires • Media Habit • Netizen Favorite Brand
  • 14. 5 Species of Indonesian Netizens 32,6% 45,1% 5,1% 11,5% 5,5% Those who has actively write an article, have a blog, upload video, social media buzzer, can’t be separated from the internet Those passive users who only read other’s status or post in social media but never comment or share their own life Those who loves to search and collect news for their own shake but don’t have any intention to share – research online, purchase offline Those who love to chat by instant messaging Those who are actively posting in social media, commenting other’s status or posts, criticize other’s idea Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 15. Passive Active User Generation & Content 32,6% 45,1% 5,1% 11,5% 5,5%
  • 16. Connection Level Aware Appeal Ask Act Advocate ActivePassive 32,6%45,1% 5,1% 11,5% 5,5%
  • 17. Currator CatalystCrawler Chatter Commentator Content Segmentation Reading online news on website “I rarely read newspaper. I’d rather search news in detik.com” { Male, worker, digital immigrant } Reading status on social media “I frequently reading my friend’s Facebook comment or status silently” { Male, worker, digital immigrant } Collecting Information “My friend status always spot where she found a good place to eat and I always noted down her location.” { Female, worker, digital native} Get connected - chatting “We’re using chat messenger (as the main way) to communicate with friend/family.” { Most respondents} Make a call using Skype “I am using Skype regulary to stay in touch with my friend in England (1 am in a morning).” { Female, worker, digital native} Post a comment “I state my perspective with posting a comment on one of Kaskus thread” { Male, high school student, digital native } Buy toys on Ebay “Recently, i’ve bought McD minion toys on eBay because I’m too lazy to search in McD outlet.” { Male, first jobber digital native } Sharing, sharing, sharing “Tweet our thought, sharing photos of our food pr activity, sharing music that we listened to or recommend good place to eat.” { Most respondents} I tweet therefore I am “I speak my mind through online. I tweet a lot and has so many reply. Sometimes I also create my own meme jokes on Path” { Male, first jobber digital native } Amplify the enthusiasm “I love to collect people writing about illuminati on Kaskus, which I am is an illuminati enthusiast.” {Male, high school student, digital native} Digital natives crowds catalyst segment for their role as content generator and also a creative content creator Aware ShareAppeal Ask Act Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 18. Key Findings • 5 Netizen Species • Spending behavior • Online behavior • Social media • Anxieties & Desires • Media Habit • Netizen Favorite Brand
  • 19. 7.9 9.3 12.0 15.7 16.8 18.3 36.7 40.0 60.9 61.0 63.3 69.3 Insurance Ciggarete Health care Shopping Save money for zakat Education cost Body care Savings Transportation Telephone communication Daily food & beverages Internet Planned Expenses (%) Base: All respondents (n=2150) 0.6 0.6 0.8 1.4 3.3 9.2 18.1 18.6 26.1 29.3 31.3 32.7 33.6 38.2 59.4 Credit card payment mortgage payment Insurance Debt payment Education cost Cigarette Health care Save money for zakat Body care Internet Transportation Daily food & beverages Telephone communication Entertainment Shopping Impulsive Expenses (%) Base: All respondents (n=2150) Internet is on the top list of planned expenses of 69.3 % respondents Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 20. Do You Shop Online? (%) Base: Respondents (n=2148) 20.3 79.7 Yes No The number of netizen who shop online increased by 5% compared to last year Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 21. 3.7 4.2 7.6 8.3 9.3 12.1 12.4 17.0 56.4 79.2 Bus/train ticket Glasses Handphone accessories Watch Handphone Book Cinema ticket Bags Shoes Apparel Offline Shopping Base: All respondent (n=2105) 1.8 2.3 2.8 3.0 5.1 5.1 7.6 20.0 20.2 67.1 Book Cosmetic Handphone accessories Car accessories Handphone Airline ticket Watch Bags Shoes Apparel Online Shopping Base: Respondent ever bought online product (n=435) Netizen are starting to buy primary items from the internet Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 22. Messenger group 27.0% Online forum for shopping 26.6% Social media 26.4% Online shop 20.0% Online Shopping Channel (%) Base: respondents who shop online (n=434) Most of respondents choose to do online shopping on messenger group and social media Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 23. Account transfer is the most widely used payment method for online shopping Payment Methods of Online Shopping (%) Base: All respondents who bought a product/service through internet (n=435) 0.5 0.5 0.9 2.5 27.1 80.7 PayPal KasPay Rekening bersama (Rekber) Credit card Cash on Delivery (COD) Account transfer Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 24. Key Findings • 5 Netizen Species • Spending behavior • Online behavior • Social media • Anxieties & Desires • Media Habit • Netizen Favorite Brand
  • 25. #1 SPENDING ON INTERNET SERVICE Feel uneasy without internet #1 CONTACT PEOPLE BY CHAT MESSENGER Use chat messenger first (not SMS), make a phone call later MODEM UNLIMITED INTERNET PACKAGE WHATSAPPLINE KAKAO TALK Smartphone appealing so much not only for youngster; Netizen firmly embrace hi-tech devices for supporting their online activities #1 PROVIDER CONSIDERATION: INTERNET CONNECTION SPEED Most activty rely on internet connection COVERAGE AREA INTERNET CONNECTION SPEED SIGNAL STRENGTH Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 26. Used Gadget To Access Internet (%) Base: All Respondent (n=2150) 86.0 42.3 15.2 10.6 Smartphone Own laptop laptop/pc at the office laptop/pc at home Smartphone is the most widely used gadget to access internet for both men and women Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 27. Average Monthly Spending For Internet Access Through Smartphone/Tablet (%) Base: All accessed internet through smartphone/tablet (n=1831) 75.544 111.386 85,435 95,648 92,118 86,807 90,140 85,818 97,184 74,743 91,808 78,924 62,581 80,290 81,620 61,960 67,384 82,191 76,579 72,618 0 50,000 100,000 150,000 Jakarta Denpasar Makassar Palembang Bandung Semarang Medan Surabaya Pekanbaru Banjarmasin 2012 (n=1831) 2013 (n=1374) The average Netizen spending tends to be higher in particular cities compared to 2012 Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 28. Only 11.5 % of respondents has purchased goods, most of them come from younger age 11.5 88.5 yes no Have You Ever Bought A Product Because Of Online Ads? (%) Base: All respondents (n=2505) Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 29. 82.7 31.8 11.1 4.1 Smartphone Laptop/Notebook/Netbook PC/Desktop Tablet PC Gadget USed to Access Internet Banking (%) Base: All respondents who have internet banking (n=387) 82.7% Netizen use their smartphone to access internet banking Source: MarkPlus Insight, published on Marketeers Magazine Nov 2013 edition
  • 30. For more Insights, please read Marketeers Magazine November 2013 To purchase full report, please email insight@markplusinc.com