Personal Information
Organization / Workplace
Fort Lauderdale, FL United States
Occupation
Director, Organic Search at Catalyst
Industry
Advertising / Marketing / PR
Website
williamalvarez.com
About
With almost two decades of both in-house and agency experience, I have a proven track record of coordinating and managing multilingual marketing programs and product development for companies ranging from start-ups and small & mid-sized businesses to Fortune 500 corporations in the Americas, including VW, Apple, GSK, P&G, Alpina, and more.
I’ve worked with teams and clients all over the world:
- Strategizing and executing global SEO campaigns
- Adapting global Search Marketing models to local markets (Spanish-Speaking countries)
- Educating in-house talent
- Spearheading the role of Search within the digital marketing plan
- Pitching global accounts
- Aligning Paid Search with SEO
Likes
(14)The 18 Types of Startup Marketers
David Berkowitz
•
4 years ago
Reignite Your Business with Performance Marketing: 4 Ways to Fuel Your Reopening
Catalyst
•
3 years ago
TechSEO Boost - Apps script for SEOs
David Sottimano
•
4 years ago
Crafting Expertise, Authority and Trust with Entity-Based Content Strategy - Jamie Alberico - SMXL 2019
Jamie Indigo
•
4 years ago
The Anatomy of the Corporate Content Team: 5 Models to Inspire Your Team's Structure
HubSpot
•
9 years ago
Youtube SEO Strategies: How to Get More Views on YouTube
Justin Briggs
•
5 years ago
Mobile-First SEO - The Marketers Edition #3XEDigital
Aleyda Solís
•
7 years ago
How to Perform a Mobile Web & App SEO Audit: Key Criteria, Validations & Tools
Aleyda Solís
•
8 years ago
The Different Worlds of SEO and Content Strategy
Matthew Brown
•
8 years ago
Pubcon 2015 – Mobile and App Store Optimization – Dave Lloyd
Dave Lloyd
•
8 years ago
The $10,000 Paid Content + Paid Linking Test that is 100% Google Safe
Wil Reynolds
•
10 years ago
Information Architecture Workshop
Peter Morville
•
10 years ago
Mobile SEO - The Evolution of Search
Eldad Sotnick-Yogev
•
13 years ago
Personal Information
Organization / Workplace
Fort Lauderdale, FL United States
Occupation
Director, Organic Search at Catalyst
Industry
Advertising / Marketing / PR
Website
williamalvarez.com
About
With almost two decades of both in-house and agency experience, I have a proven track record of coordinating and managing multilingual marketing programs and product development for companies ranging from start-ups and small & mid-sized businesses to Fortune 500 corporations in the Americas, including VW, Apple, GSK, P&G, Alpina, and more.
I’ve worked with teams and clients all over the world:
- Strategizing and executing global SEO campaigns
- Adapting global Search Marketing models to local markets (Spanish-Speaking countries)
- Educating in-house talent
- Spearheading the role of Search within the digital marketing plan
- Pitching global accounts
- Aligning Paid Search with SEO