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SYED WAQAS PERVEZ
new 
original 
important
creating new products is1 
way
different types, Larry Keely10
it rarely fails due to 
lackofcreativity
almost fails due to 
lackofdiscipline
most certainly fails if you 
focus onjust product
organizations should engage in at least 610 
of the 
types for innovation to be successful
main categories3
3 
service 
channel 
brand 
cus-engagement 
profit model 
network 
structure 
performance 
product system 
product performance
new features 
new products 
new services
easily copied 
highest effort 
low ROI
easily copied 
highest effort 
low ROI
integration 
build ecosystem 
bundles
one step ahead 
business model 
revenue stream
collaborate 
leverage 
capitalize
it & technology 
human resouces 
R&D
R&D 
Engro, 14.79% 
Unilever, 14.27% 
UN Pak, 14.27% 
Telenor, 13.88% 
Nestle, 10.84% 
Other, 31.95%
patents 
develop 
forget BUA 
cannot be copied
easy to use 
enhance 
build experience
convenient 
presence 
power to people
preference 
recognition 
attachment
pulse 
inspirations 
touchpoints
20.6 
17.0 
14.6 
14.0 
11.5 
0 
5 
10 
15 
20 
25 
Fashion 
Beauty 
Electronics 
Telecom 
FMCG 
Millions 
19.7% 
18.6% 
5.2% 
3.2% 
3.1% 
0% 
5% 
10% 
15% 
20% 
25% 
Nesfruta 
Milkpak Cream 
Chester Bernard 
Chill Yaar 
Easy Paisa 
10% 
2% 
80% 
1542% 
32%
99% 
97% 
100% 
99% 
82% 
12 min 
10 min 
6 min 
530 min 
172 min 
1132 
1005 
930 
446 
236 
0 min 
200 min 
400 min 
600 min 
800 min 
1000 min 
1200 min 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
70% 
80% 
90% 
100% 
Zong 
Ufone 
Mobilink 
Telenor 
Warid
course of action 
journey 
risk avversive
201 b 
223 b 
276 b 
.05 b 
2662 b 
2948 b 
3115 b 
6 b 
b 
500 b 
1000 b 
1500 b 
2000 b 
2500 b 
3000 b 
Oct-14 
Sep-14 
Highest 
Lowest 
Pakistan 
India
" 
# 
G
7 
5 
5
the arrogance of success is to thinktomorrow 
that what you did 
will be sufficient foryesterday“ 
~ anonymous
Innovation & New Venture Creation

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Innovation & New Venture Creation