2. Album digi-pack
๏ In my digipack I have researched and looked at conventions on
these albums for this genre. I have included the typical
conventions found in most albums for this genre. One thing
common for albums of this genre is that they all try to create their
own style, their own image as this is a genre thatโs about breaking
the mould a โhome-grownโ genre where each band has their own
identity and style . So with this I decided to link the video into the
album featuring the main characters with the lipstick between
them as a indicator for desire and lust. I have also included the
curtains in the album as they are important to the song in its lyrics
and to the story. The background of the front back and spine of
the album are images of the curtains that I have edited into stylised
fashion by changing the colour bleeds and adding my own to
them and then twisting the imaged heavily and take a part of it
that I liked. I felt that it gave a appealing artistic look to the album
which I was after. I included conventional information such as the
track list, website information, barcodes and the record label logo
which I had created.
3. Album advertising poster๏ For my poster I looked at typical features held
in a album advertising poster such release as
the date, ordering information with details of
who you can purchase the products from,
and typically includes information about a โhit
trackโ which I am using the one I used in my
video for the poster. As it was common for the
poster to contain features from the album
which are most likely the album cover which I
implemented into the poster. As poster across
all genres usually had their text on black I
created a fade from the album to the black
on the bottom so the text could be displayed
clearly and easy to read. I have also included
my self created record label โKing recordsโ.
4. Film still 1๏ One thing that is popular within
this genre is the use of a dark
haired girl in dark clothing within
the darker side of this genre. As
this song was heavy in many parts
I felt it was appropriate to use this
in the video. In this part of the
video the female character is
walking out of the opening
curtains which are important to
the story. As itโs a theatre you
have the artistic background
which is vital for the mise en scene
for this setting.
5. Film still 2๏ In this video I wanted the lead female
to give a uncaring look at the camera,
trying to make the character seem
cold to the male in the video as if he's
just another member of the audience
and nobody special. This is also used in
the album as a connection to the
video as the premise of the stares are
important to the lyrics and video.
6. Film still 3
๏ This is the lead male character in my
videos narrative. I have made him
stand out by making the rest of the
audience members wear suits while
having the character in casual
clothing to make him more relatable to
the audience. In this scene he is
watching the female lead on stage
looking a little dumbstruck in this shot.
7. Film still 4๏ As videos of these genre are usually
stylised in some way or form. In this I
am using brush effect which I think
make the colours look more vibrant
and makes the video more exciting
which is something a band would
want to show themselves at and make
people wish they could hang out with
them, this is making a star persona for
the band.
8. Film still 5๏ In this shot we have the camera
focused in on the main characters
eyes. In this he is starting at the female
character with a wanting look of
desire. Its at this point that I make the
character the audience is more drawn
to a little more creepy. This is to make
the audience feel uncomfortable
around him yet somehow sympathetic
towards him. I am once again using the
focus of eyes for this scene. This is also
in the digipack as another connector
to the video as it is as I see a important
part of the video.
9. Film still 6๏ This show shows the curtains and works
as a divider between the characters.
Showing a separation between their
worlds and that any connection
between them should be only given by
the curtains opening between them. It
also serves are the panel shown when
the front cover is lifted as if its unveiling
the curtains to the album. The curtains
are important both lyrically and within
the video and the connection between
the album and video. Another way I am
connecting them together.
10. Film still 7๏ This lipstick on the mirror is important to the
narrative as it shows different character
development using the stereotypes I have
created as this shows how self loving the
main female is adding to her coldness and
yet symbolises the desire of the lead male
character I also have this image on the
middle panel of the album so the cd would
be on top. I placed it between them as a
way to connect the characters on the
album . A common part of this genre is a
failed love story and this is my way of
presenting it, I like this shot the most as I feel
it sums the story the best.
11. Film still 8๏ In this I am displaying one of my shots
focused on the vocalist as for the
whole video I had shots of the vocalist
alone as this is a common feature in
many music videos to focus on the
vocalist in the video. I felt that as this is
a post-hard core song I would have
him hold the camera and film himself
is its more erratic and more exciting to
the viewer.
