A Case study on Virgin Mobile's campaign - Indian Panga League conducted by WATConsult.

1. Social Media Case Study consulting monitoring managing ORM marketing PR products audit

2. How It Began 100 Hilarious vidoes 8 IPL Teams Numerous Pangas Taken Online

3. What Panga! Videos of 8 passionate IPL fans from 8 different states fighting with each other all day long over STD calls.

4. How Panga! Utilized a 3 pronged strategy to create YouTube buzz and generate views. Intelligent Tagging and Titling Channel Commenting Commenting on the official IPL channel during matches

5. What Panga! If Mumbai played Delhi then the subsequent video was made the featured video of the channel And the link was distributed across all platforms

6. Panga Contest! An FBML tab was created and uploaded with a banner of the contest and linked to the website

7. Pangas on the Fanpage! They speak for themselves…….

8. The Pangas get shared…..

9. Twitter: The Fun Begins

10. The Users Respond

11. Celebrities Respond

12. Pangas on Articles and Blogs

13. Now for some numbers… In the days since the campaign began Youtube has logged over 6,10,975 total views Around 20,893Channel Views, 300+ subscribers and counting….. This is by far the fastest growing Youtube channel In India for any Brand with zero media spend

14. Facebook…. Since its creation the Fanpage now numbers around 3278 fans and still growing, and an average 350 daily views

15. Celebrities Respond With over 180+ @replies the cumulative outreach of the tweets number at 75K plus While around 120+ plus Retweetsitself number around 25,000 and counting…

16. Campaign Consultancy: WATConsult.com Contact: Rajiv Dingra+91-9820761167 rajiv@watconsult.com Twitter.com/watconsult www.watconsult.com

17. The END