How to create a perfect marketing video that will make your product stand out to the audience? Wave.video asked video industry experts to share their most important tips for creating great marketing videos. Check out this presentation to know what they said!

1. 7 Best Tips For Creating
Great Marketing Videos
From Industry Experts

2. We asked video industry experts to share
their most important tip for creating
great marketing videos.
Here’s what they said!
most important tip

3. Know Your Audience
Tip
#1

4. The key way to succeed is
to research those within your
niche, and the interests of
the audience you're
seeking to connect with,
then to formulate a strategy
based on where you see an
intersection between these
insights and your message.
Your video must
be authentic, relevant and
relatable to your target
audience.
You need to understand
what your target audience
derives value from and
what makes them tick.
Andrew Hutchinson
Head Of Content And
Social Media At Social
Media Today
Darcy Schuller
Social Media And
Content Marketing
Strategist

5. Grab Viewers’ Attention
from the Very First Seconds
Tip
#2

6. It’s important that the
beginning catches peoples’
attention immediately,
otherwise they will close the
video within moments.
And secondly, viewers need
to be able to grasp your
message within the first 20-
30 seconds of your video.
Do something
different/memorable within
the first 3 seconds. We all
know attention spans don't
last much longer than that
so you need to catch their
attention right away.
Lilach Bullock
Professional
Speaker, Lead
Conversion Expert
Jason Berkowitz
Digital Agency Owner,
Seo Specialist

7. Incorporate Storytelling
Tip
#3

8. Get out of the office and talk
to your customers,
members, or community
members and, if possible,
incorporate their stories.
At the very least you will
learn about how they
perceive you and help you
shape your message.
Michael Wood
The Founder Of
Helium Video
Tell a great story.
Stories transport viewers
emotionally, prompting
them to share. They are
memorable, compelling, and
inspirational.
Courtney Purchon
Head Of Marketing For
Sproutvideo

9. Have a Goal in Mind
Tip
#4

10. Start from the right place,
knowing what you want your
video to achieve, then you
have a solid foundation to set
measurable targets that will
help you assess how
successful the video is and
what your next step should be.
Have a purpose.
If you know the purpose of
the video, you can work
backwards from there and
you're half of the way to
using video successfully.
Reg Sorrell
Video Conversion
Specialist At Online
Videos Perth
Martin Ray-Jones
Creative Director Of
Eden Videos
Whiteboard Animation
Studio

11. Keep Your Video
Concise
Tip
#5

12. The best strategy is to
make your video short, so
that people will not "come
back to it when they have
more time".
Few will ever do that!
Jan Gordon
The Founder And Ceo
Of Curatti.Com, Digital
Media Strategist
If you can make a shorter
and snappier version that
communicates your key
messages, with impact, and
in less time, then generally
it makes it much easier and
more enjoyable to digest in
this crazy age of endless
digital distractions.
Jordana Borensztajn
Keynote Speaker, Social
Media Trainer

13. Solve a Problem
of Your Audience
Tip
#6

14. Stop trying to be your
competition.
Instead, take what you know
and translate that into
videos that solve a real
problem. Have the courage
to answer the questions no
one else in your market will.
Rebekah Radice
The Founder Of
RadiantLA, Author
Johnny Eaker
Co-founder Of Cosmic
Sauce
Map out the goals of what
your video should be
doing, speak in terms that
put your customer first.
Your customer doesn't care
about your mission
statement or how you are
the best at xyz, they want
to know how you can fix
their problem.

15. Plan the Promotion of
Your Video Ahead
Tip
#7

16. Successful videos don't
just become successful
by chance.
They are part of a
marketing plan and this
plan should include how
you will promote this to
your target audience.
Troy Sheather
Video Production And
Video Strategy Expert
Mel Carson
The Founder And
Principal Strategist Of
Delightful
Communications
Think about the potential
ROI from their video work by
leveraging different lengths
and content slices for
different platforms.
When story-boarding video,
it's not just about one
version, it's about ensuring
your message will translate
across different social
channels.

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