Wayne Dunn's speaking notes from a plenary panel on Investing for Impact at the Jamaica Stock Exchange's Investment and Capital Markets Conference. Jan 25-26, 2017, Kingston, Jamaica

1. ©2017 CSR Training Institute
INVESTING FOR IMPACT
Presented by
Wayne Dunn
President & Founder, CSR Training Institute
Former Prof. of Practice in CSR (McGill University)
wayne@csrtraininginstitute.com
Investments & Capital Markets Conference
Jamaica Stock Exchange
Pegasus Hotel, Kingston Jamaica
Jan 25-26, 2017
Kingston, Jamaica
Corporate Social Responsibility
Charity? Strategy? Or What?

2. ©2017 CSR Training Institute
??Corporate Social Responsibilty??
•That Do-Good stuff that happens on the
margins of our real business
•Gives us some good things to talk about in
our public statements
•We support it, but try to keep it away from
core-business so it isn’t too distracting
•It helps us to look like good community
people with a conscience

3. ©2017 CSR Training Institute
Who/What is
• Canadian based with global delivery
• Global faculty team of 45+ professionals
and experts
• Trained hundreds of executives, leaders
and practitioners in CSR Strategy and
Practice
• Focus on CSR strategy, Value Creation
and Impact
• Public programs and customized
corporate and organizational programs
• Consulting and strategic assignments
• National/regional partnerships in
Ghana, Greece, UAE, Zambia, East
Africa, India
• Upcoming programs in Dubai and
globally
• Newsletter & Updates
http://bit.ly/CSR-SignUp
Wayne Dunn
• Founder & President of CSR Training Institute
• Master of Science in Management, Stanford Business
School
• Stanford University Sloan Fellow
• Former Professor of Practice in CSR, McGill University
• 25+ years of practical CSR consulting experience (40+
countries, every continent, public and private sector
• 10+ years of CSR training
• Extensive writings on CSR
• Frequent speaker at events worldwide
• Numerous awards (1st private sector winner of World
Bank Development Innovation Award, Stanford Case
Study, etc.)
• Advisor to corporations, governments, NGOs and
international organizations worldwide
• Consulted across industries, geographies and sectors
on CSR, sustainability, strategy and operations

4. ©2017 CSR Training Institute
Two Messages Today
CSR is smart business
not a do-good add-on
Importance of a consistent
strategic framework

5. ©2017 CSR Training Institute
Don’t get hung up on language
It is ‘under development’
•Corporate Social Responsibility (CSR)
•Sustainability
•Corporate Responsibility
•Social Responsibility
•Environment, Social and Governance (ESG)
•Shared Value
•Social License
•????
Whatever the words, it is about where business
meets society, who benefits, how and why

6. ©2017 CSR Training Institute
Let’s get one thing clear
CSR is about value. Nothing Else
Nobody has $$$ to throw away!!
CSR is about creating social and business value
CSR disconnected from business value is paternalistic
and unsustainable
CSR as window-dressing is just dumb in today’s
networked and transparent world
Value creation should be as integral to CSR planning
and management as to any other business activity.
 Why would you suspend a value-focus simply because it
also involves social value
Strategic CSR can drive social and business value

7. ©2017 CSR Training Institute
Investing for Impact
•Investing for impact means optimizing value
creation and impact
Social Value
Business Value
Environmental Stewardship
•Strategically and consistently optimize impact
and value
•Anything less is a waste

8. ©2017 CSR Training Institute
Strategic CSR
Environment
Business
Social
Strategic CSR develops alignment
between business interests, social
value and environmental
stewardship, generating more
impact and value for all
Business
Value
Creation
CSR
Activities
Shareholder
Value
Zero Sum CSR
• Business creates value
• Spending on CSR activities reduces value available
for shareholders
• There is no synergy or alignment between CSR
activities and shareholder/business value.
• More of one gives you less of the other
CSR: Strategic? or Zero Sum?

9. ©2017 CSR Training Institute
CSR = Value & Impact
for shareholders and society
CSR is more than charity and philanthropy
It is NOT simply about organizations giving to society
Corporate Social Responsibility is about creating business value
AND social value. About aligning and balancing shareholder,
societal and environmental interests.
Effective CSR balances the interests of shareholders, society and
the planet, making stronger and more sustainable

10. ©2017 CSR Training Institute
The CSR Value Case
•Value to organization is
mandatory
•Plus value to society and/or value
to environment
NO EXCEPTIONS
• Every CSR Project should have a value-case analysis
• Value to the organization
• Value to society
• Value to environment

11. ©2017 CSR Training Institute
Adopted
unanimously by
the United
Nations in a
Special Assembly
September 2015
The SDGs
Framework for integrating social and business value

12. ©2017 CSR Training Institute
Investing for Impact Framework
•Consistent impact requires
systematic approach
•SDG framework can
facilitate and optimize
social and business value

13. ©2017 CSR Training Institute
The SDGs
1. No Poverty
2. Zero Hunger
3. Good health & well-being
4. Quality education
5. Gender equality
6. Clean water & sanitation
7. Affordable & clean energy
8. Decent work & economic
growth
9. Industry, innovation &
infrastructure
10.Reduced inequalities
11.Sustainable cities &
communities
12.Responsible production &
consumption
13.Climate action
14.Life below water
15.Life on land
16.Peace, justice & strong
institutions
17.Partnerships for the goals

14. ©2017 CSR Training Institute
Jamaica’s commitment to SDGs

15. ©2017 CSR Training Institute
…
…
The Sustainable Development Goals and Torex
17
Torex Business
& Activities
Goal 1 End poverty in all its formseverywhere   
Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture  
Goal 3 Ensure healthy lives and promote well-being for all at all ages 
Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all   
Goal 5 Achieve gender equality and empower all women and girls 
Goal 6 Ensure availability and sustainable management of water and sanitation for all    
Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all  
Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all   
Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation 
Goal 10 Reduce inequality within and amongcountries 
Goal 11 Make cities and human settlements inclusive, safe, resilient andsustainable    
Goal 12 Ensure sustainable consumption and production patterns  
Goal 13 Take urgent action to combat climate change and itsimpacts*
Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainabledevelopment
Goal 15
Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertifcation, and
halt and reverse land degradation and halt biodiversity loss   
Goal 16
Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,
accountable and inclusive institutions at all levels 
Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development 
SDGImpactAreas
17 SDGs

16. ©2017 CSR Training Institute
…
…
SDG Impact Analysis (Current)
17
Business
& Activities
Goal 1 End poverty in all its formseverywhere
Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Goal 3 Ensure healthy lives and promote well-being for all at all ages
Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 5 Achieve gender equality and empower all women and girls
Goal 6 Ensure availability and sustainable management of water and sanitation for all
Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all
Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Goal 10 Reduce inequality within and amongcountries
Goal 11 Make cities and human settlements inclusive, safe, resilient andsustainable
Goal 12 Ensure sustainable consumption and production patterns
Goal 13 Take urgent action to combat climate change and itsimpacts*
Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainabledevelopment
Goal 15
Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertifcation, and
halt and reverse land degradation and halt biodiversity loss
Goal 16
Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,
accountable and inclusive institutions at all levels
Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development
SDGImpactAreas
17 SDGs
Which of the SDGs does
your business impact now

17. ©2017 CSR Training Institute
…
…
SDG Impact Analysis (Strategic)
17
Business
& Activities
Goal 1 End poverty in all its formseverywhere
Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Goal 3 Ensure healthy lives and promote well-being for all at all ages
Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 5 Achieve gender equality and empower all women and girls
Goal 6 Ensure availability and sustainable management of water and sanitation for all
Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all
Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Goal 10 Reduce inequality within and amongcountries
Goal 11 Make cities and human settlements inclusive, safe, resilient andsustainable
Goal 12 Ensure sustainable consumption and production patterns
Goal 13 Take urgent action to combat climate change and itsimpacts*
Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainabledevelopment
Goal 15
Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertifcation, and
halt and reverse land degradation and halt biodiversity loss
Goal 16
Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,
accountable and inclusive institutions at all levels
Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development
SDGImpactAreas
17 SDGs
Multi-dimensional
assessment of strategic
importance of each SDG
 Applicability to industry
and operations
 Company’s ability to have
an impact
 Importance to key
stakeholders
 Value impact on business
 Local significance
 Other

18. ©2017 CSR Training Institute
Business Case for systematic SDG engagement
some value propositions
• Effective integration of social value, business value & environmental
stewardship
• Ease of communication – globally accepted framework
• Better social and business ROI
• Prioritize investment and impact areas
• Ability to attract partners and collaborators
• Government and regulator relationships
• Stakeholder relationships
• Framework for Public/Private and NGO partnerships
• Objective criteria for engaging / not engaging
• Connects business directly to global development priorities
• Will becoming increasingly important around finance and risk areas (Equator
/ IFC 2, etc.)
• Internal & external communications (simple and easy stories to tell)
• Helps to rationalize CSR strategy and programs

19. ©2017 CSR Training Institute
Strategic CSR
Environment
Business
Social
Strategic CSR develops alignment
between business interests, social
value and environmental
stewardship, generating more
impact and value for all
Business
Value
Creation
CSR
Activities
Shareholder
Value
Zero Sum CSR
• Business creates value
• Spending on CSR activities reduces value available
for shareholders
• There is no synergy or alignment between CSR
activities and shareholder/business value.
• More of one gives you less of the other
Invest for Impact

20. ©2017 CSR Training Institute
Thank you for listening
Questions & Follow-up
Wayne Dunn
President & Founder, CSR Training Institute
Former Professor of Practice in CSR, McGill University
wayne@csrtraininginstitute.com
www.csrtraininginstitute.com
Tel/Text/WhatsApp +1.250.701.6088