Managing CSR for #Value Creation: Program Report (Ghana, Nov 2017)

Participants completed the week with a
moving and engaging closing ceremony
where they anchored their learning and
commitments, and received frameable
program certificates
Strangers became friends, became
colleagues and everyone ended the week
with a huge network of resource people
to call on.
New friends were made, new bonds
were forged and everyone left with 40+
peers they can call all to help with
problems and issues as they arise
Kordzo Sedegah, Economics Specialist at
the United Nations Development
Program, presented some of his fellow
participants with a special UNDP booklet
on the Sustainable Development Goals
Managing CSR for #ValueCreation
Program Report
Certified Masterclass series
Accra, Ghana – Nov 20-24, 2017
CSR Economics (Nov 20-22)
Impact Measurement (Nov 23-24)
www.csrtraininginstitute.com
The program brought together nearly 50 participants from throughout Ghana and across Africa for an intense program. Through lectures, groupwork,
case studies, role-playing and inter-active real-world scenarios, participants focused on how to align business, social and environmental value in ways
that would strengthen business and support SDG progress.

The program brought together nearly 50 participants from throughout Ghana and around Africa. They spent the
week actively engaged in a customized suite of activities designed to give them knowledge, tools, frameworks and
pragmatic understanding about how to use corporate social responsibility to create business value and, simulta-
neously, value for communities, society and environment.
Learning with and from peers and colleagues
from nine different countries and 13 different
sectors and industries, they spent the week
actively engaged in lectures, case-studies,
role-playing scenarios, situational analysis,
group-work and even a guided meditation ex-
ercise.
Faculty lead, Wayne Dunn, President and
Founder of the CSR Training Institute was
supported by Laurel Sabur as well as special
guest lecturers. The session opened with a
discussion on CSR as a value generation strat-
egy and a thorough debunking of the myth of
CSR being about charity and philanthropy.
Participants were advised that if they came looking for answers, it was the wrong
program. The overall objective was to give them understanding, perspective,
knowledge and insight that would enable them to ask smarter questions and find
their own answers.
The program consisted of two units, three-days focused on CSR Economics and how to be more efficient at
creating and aligning business, social and environmental value. This was followed by a two-day dive into Impact
Measurement.
MANAGING CSR FOR #VALUECREATION
Csr must be about
creating value, not
simply passing it
from business to
community. That
is the underlying
theme that perme-
ates all aspects of
the master class
series.
Participants engaged in lively debates
and shared learning around issues,
concepts and real-world case-studies.

Participants were asked to provide one-word comments to
describe the week. These are some of the most frequently
used.
The program included numerous
inter-active sessions. Here the par-
ticipants are engaging in a simulated
community gathering involving tradition-
al leadership, a rebellious youth group,
mining and telecom interests as well
as local government. Role-playing ses-
sions like this enabled participants from
government, industry, civil society and
international organizations to better un-
derstand issues and perspectives from
the viewpoint of other stakeholders.
The faculty team brought global best
practice knowledge and delivered it in
way that it was understood, absorbed,
processed and participants left feeling
ready to apply it when they go to work
on Monday.
Engage-
ment was
intense as
participants
took full ad-
vantage of
the diversity
of the group
to learn
with and
from each
other and
to forcefully
make points
and defend
positions Everyone worked hard, really, really hard, but a lot
of fun was had by all. FUN was one of the most
frequent responses to the “describe the class in
one word” question
No community meeting around contested develop-
ment issues is complete without a band of exuberant
and forceful youth making their presence felt

Wayne Dunn is President & Founder of the CSR Training Institute and a former Professor of Practice in Corporate Social Responsi-
bility at McGill University. He is a Stanford University Sloan Fellow with a M.Sc. in Management from the Stanford University Grad-
uate School of Business. He is on the Advisory Board of the EU Africa Chamber of Commerce, Chaired the inaugural EU Africa CSR
Awards and Ta’atheer 2016, the MENA CSR and Social Impact Summit, serves on numerous other advisory boards and CSR awards
juries around the world, including throughout Africa and the Gulf Region.
Wayne has decades of global CSR and sustainability project and teaching experience, including extensive experience in Ghana,
throughout Africa and in the Gulf region. He has designed,
led and implemented successful and award-winning
projects worldwide, covering a range of industry sectors
and including governments, international organizations
and civil society. His work has won major international
awards, including first ever private sector project to win a
World Bank Development Innovation Award, and is used
as a global best practice, including as a Stanford Business
School Case Study.
His teaching and training experience includes working with
notable universities in North America, Africa, Europe and Asia where he has developed and led
strategic and sustainability themed programs and activities. He has trained executives and
leaders worldwide and is known for creating innovative, engaging and enlightening learning
experiences for participants from all levels of experience and background.
He is a frequent lecturer at events worldwide and has authored pragmatic works on CSR and
Sustainability. His Strategic CSR Video Channel: http://bit.ly/Strategic-CSR is a free source of
learning for practitioners worldwide.
Wayne lives on Vancouver Island in Canada with frequent extended periods in Ghana and
Dubai.
Hecanbereachedatwayne@csrtraininginstitute.comorTel/Text/WhatsApp+1.250.701.6088.
WAYNE DUNN
President & Founder
of the CSR Training
Institute
WAYNE DUNN, FACULTY LEAD
If you are interested in participating in the next program you can register at http://bit.ly/CSR-Value2.
UPCOMING PROGRAM
MANAGING CSR FOR #VALUECREATION series
Accra, Ghana – March 19-23, 2017
CSR must be about creating value, not simply passing
it from business to community. That is the underlying
theme that permeates all aspects of the Master Class
series.
How to integrate the SDGs onto your business strategy
Sustainability Reporting and Communication
REGISTER NOW
http://bit.ly/CSR-Value2
Intellectual leadership & pragmatic
application

Managing CSR for #Value Creation: Program Report (Ghana, Nov 2017)

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