Why the SDGs matter for your business

WHY THE SDGS MATTER
For your business
Presented by
Wayne Dunn
President & Founder, CSR Training Institute
Former Prof. of Practice in CSR (McGill University)
wayne@csrtraininginstitute.com
Alisa Hotel
Feb 15, 2018
Accra, Ghana
Executive Briefing

SDGs: A Framework for Impact
“Sustainability and the SDGs are a
challenge, a risk & an opportunity.
For businesses and for organizations
of all types.
Embrace them, learn how to use
them to inspire your organization,
engage your team, transform your
industry.
Use the SDGs and Sustainability to do
more, to achieve more and to be
more”
-Wayne Dunn

Who/What is
• Canadian based with global delivery
(focus on Africa and Gulf Region)
• Global faculty team of professionals and
experts
• Trained hundreds of executives, leaders
and practitioners in CSR and
Sustainability Strategy and Practice
• Focus on SDGs, CSR strategy, Value
Creation and Impact
• Public programs and customized
corporate and organizational programs
• Consulting and strategic assignments
• National/regional partnerships in
Ghana, UAE, Zambia, East Africa, India
• Vignette SDGs & Sustainability Lecture
Channel http://bit.ly/Strategic-CSR
• Newsletter & Updates
http://bit.ly/CSR-Sign-Up
Wayne Dunn
• Villager from the Northern Saskatchewan bush
• Founder & President of CSR Training Institute
• Master of Science in Management, Stanford Business School
• Stanford University Sloan Fellow
• Former Professor of Practice in CSR, McGill University
• Founding Advisory Board Member, EU Africa Chamber of
Commerce
• Global Advisory Board, SDG Foundation
• Chairman, EU Africa CSR Awards
• Chairman of Ta’atheer 2016, Middle East & North Africa CSR &
Social Impact Summit
• 25+ years of practical CSR experience (40+ countries, every
continent, public and private sector
• 10+ years of CSR training
• Extensive writings & videos on CSR
• Frequent speaker at events worldwide
• Numerous awards (1st private sector winner of World Bank
Development Innovation Award, Stanford Case Study, etc.)
• Advisor to corporations, governments, NGOs and international
organizations worldwide
• Consulted across industries, geographies and sectors on CSR,
sustainability, strategy and operations
• CSR & Sustainability Awards Jury duty throughout MENA &
Africa

Ghana Experience
• Technical Advisory Committee for Ghana’s CSR Policy;
• Consulted to and advised numerous private businesses as well as
various Ministries, Ministers, Departments and Agencies, including
Office of the President;
• MOU with the University for Development Studies & PEF;
• Trained over 300+ executives and leaders from public, private, NGO and
education sectors in Ghana
• Organized/facilitated numerous CSR activities and events beginning with
support to Ghana’s first CSR event in 2004 with Chamber of Mines and
Minerals Commission
• Developed and managed Ghana based social purpose venture
extremely helpful guide for developing
a CSR Strategy for my company
Emmanuel Aubynn,
Social Responsibility Manager,
Newmont Africa
enhanced the CSR knowledge
& strategic skills of Kosmos
Energy Ghana team
Reg Manhas,
Sr VP, Kosmos Energy
brought a level of strategic thinking to our
CSR initiatives that had been lacking.
Patch Bonkemeyer, Group CEO, Cape
Pine Investment Holdings, South Africa

Objective
Strategic glimpse at the SDGs as a tool
for creating and aligning value
• Business Value
• Social Value
• Environmental Stewardship

Corporate Social Responsibility, SDG
& Sustainability Myths
• CSR & SDGs are charity, philanthropy and do good
stuff
• CSR & SDGs are cost, not a value drivers
• CSR & SDGs are something extra done when
budgets allow
• CSR & SDGs are not part of core business activities
• SDGs & Sustainability are a cost to business
• Smart business will minimize sustainability, CSR &
SDG engagement to maximize profits

The SDGs:
Why should business care?
Aren’t the SDGs a government and
United Nations driven agenda that simply
adds complexity, expectations and cost?
Business is about creating value for
shareholders through strategic and
efficient operations and management.

World of Business has Changed
SDGs: Why should business care?
Isn’t it a government and United
Nations driven agenda that simply
adds complexity, expectations and
cost?

World of Business has Changed
• Governments, Consumers, Investors,
Regulators, Communities, Stakeholders of all
types expect more
• And have more power to impose
expectations
Increasing pressure to produce
#SocialValue
#EnvironmentalStewardship
#ShareholderValue

Increasing societal expectations & influence
0
50
100
150
200
250
300
1975 1980 1985 1990 1995 2000 2005 2010 2015
SocietalExpectations&Influence
Applies to organizations of all
types, but especially
business, including state
owned enterprises
*directionally indicative data derived from SWAG analysis
Business challenge is to respond.
#Efficiently #Effectively and #Profitably

Stock Market Valuation*
• $0.83 of your share price
is based on intangible
value
(brand, reputation, social
licence, etc.)
• Only $0.17 on hard
assets
(cash, plant, equipment,
inventory, etc.)
• Complete reversal in 40
years
17%
32%
68%
80% 83%
83%
68%
32%
20% 17%
0%
20%
40%
60%
80%
100%
1975 1985 1995 2005 2015
*Boston College & http://www.oceantomo.com/2015/03/04/2015-intangible-asset-market-value-study/
$25 TRILLION of intangible value in North American
Stock Markets vs $5 trillion in tangible value

• $6 Trillion of investment
capital says create
#ShareholderValue by
aligning
#BizValue, #SocialValue &
#EnvironmentalStewardship
• Not aligning #SocialValue and
#EnvirontmentalStewardship
with #ShareholderValue is
#DumbBiz.
• Investors don’t like #DumbBiz
$6 Trillion #SmartBiz Statement
https://www.nytimes.com/2018/01/15/business/dealbook/blackrock-laurence-fink-letter.html
Jan 15, 2018
Contribute
to society
or lose
Investor
support
-Blackrock: World’s
largest investor

Biz Ops, CSR, SDGs, Sustainability
The business approach to all should be the same
Create value as efficiently and effectively as
possible
• Business is not charity
• Value creation is core
• Value creation efficiency should be central to
strategy, planning and operations
• SDG engagement can help drive value creation
efficiency (why else would you do it?)
• SDG engagement, CSR & Sustainability should be
seen as value creation tools and strategies

SDGs: The World’s Development Framework
• Adopted unanimously by all
member of the United
Nations
• Development framework for
governments and
organizations of all types
• Easy adaptation by business
(most are already
contributing)
• Great framework for social
and environmental impact
communications
• Great framework for public
private partnerships

Sustainable Development Goals (SDGs)

SDGs, CSR & Sustainability Simplified
Global development
framework
• Education
• Health
• Poverty alleviation
• Gender equality
• Environment
• Partnerships
• Equity & justice
CSR & Sustainability
investments of business
• Education
• Health
• Poverty alleviation
• Gender equality
• Environment
• Partnerships
• Equity & justice
Mirror themes and focus – great for partnership and collaboration

Democratize SDG Language
• Sustainable Development Goals are for
everyone
• #SDGs are relevant for everyone, everywhere
• #SDG communications need to reach
everyone, everywhere
• #SDG communications must be relevant to
• High-level, Ph.D. to Ph.D. style
communications are important, but
We also need #SDGcommunications that are relevant to other key stakeholders and
groups.
 People-centric, people-relevant communications that can be heard, can
engage, can motivate and can inform.

Democratize SDG Value Propositions
• Sustainable Development Goals are for
everyone
• #SDGs value proposition (what’s in it for me)
should connect directly to
organizations, people and business
everywhere
• If there isn’t a direct value proposition why
engage with the #SDGs
• #SDG communications must be relevant to
People-centric, people-relevant, value-focused
communications that can be heard, can
engage, can motivate and can inform.

Ghana is a high profile SDG Country

SDG Framework for Value Creation
•The 17 SDGs provide a great
framework for public private
partnerships
•They are broad enough to capture
the full range of business’ social and
environmental priorities
•They are the de-facto development
framework for governments, NGOs
and other development partners
•Used strategically the SDGs can
facilitate alignment of social and
business interests; optimizing value
and impact for all.

Fortune 50 Firms Embrace SDGs
Because it makes
business sense
The SDGs are increasingly core to business
success.
#SmartBiz will embrace the SDGs as a framework
to efficiently create business, social and
environmental value

Mars Chocolate
$1 Billion Sustainability Pivot

SDG Impact Analysis
• Most businesses have inherent SDG impacts from
operations
• CSR and Sustainability investments expand and
enhance SDG impacts
• Few businesses are good at understanding the
depth and breadth of SDG impacts
• Understanding creates awareness and engagement
(and is great for cross-functional team-building!)

Part of Apple’s Response
to growing increasing social/environmental expectations

The 17 SDGs
Goal 1 End poverty in all its forms everywhere
Goal 2 End hunger, achieve food security and improved nutrition and promote sustainable agriculture
Goal 3 Ensure healthy lives and promote well-being for all at all ages
Goal 4 Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Goal 5 Achieve gender equality and empower all women and girls
Goal 6 Ensure availability and sustainable management of water and sanitation for all
Goal 7 Ensure access to affordable, reliable, sustainable and modern energy for all
Goal 8 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Goal 9 Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Goal 10 Reduce inequality within and among countries
Goal 11 Make cities and human settlements inclusive, safe, resilient and sustainable
Goal 12 Ensure sustainable consumption and production patterns
Goal 13 Take urgent action to combat climate change and its impacts*
Goal 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development
Goal 15 Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and
halt and reverse land degradation and halt biodiversity loss
Goal 16 Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,
accountable and inclusive institutions at all levels
Goal 17 Strengthen the means of implementation and revitalize the global partnership for sustainable development

GROUPWORK: SDG Impact Analysis
• Select ONE SDG that Apple is impacting
• What is the business value to Apple
• Is there an alignment between shareholder
value, social value and environmental stewardship

SDGS: A Communication Framework
• Consistent with GRI Reporting
• Illustrates connection to global development
agenda (Govt, NGO, etc.)
• Facilitates impact and engagement stories
• Facilitates internal engagement
• Facilitates external engagement and partnerships
(common agendas)
• Facilitate stakeholder relationships, partnership and
engagement

Integrating GRI and SDG Reporting

Integrating SDGs into Business Strategy
•Integrating the SDGs into your strategy can drive business
performance.
•SDG integration will drive social performance, operational
performance and sustainability performance.
•SDG integration will help align your business with
government priorities and interests
•SDG alignment enhances stakeholder relations, internally
and externally.
•SDG performance drives value and helps to future-proof
your operation.
•SDG strategies are simply smart business.
•Needs to integrate across functions, units and
departments. It is about more than just the
Foundation/Charity part of the business

SDG SWOT Analysis
• Value, risk and impact focused
• Systematic review of
Strengths, Weaknesses, Opportunities and
Threats in relation to SDGs
• Encompasses all aspects of the organization
(e.g., finance, marketing, engineering, supply
chain, human resources, corporate
affairs, etc.)
• Identify and prioritize opportunities and risks
• Identify and prioritize partnership and
collaboration opportunities
• Facilitate broad buy-in across the organization
• Develop go forward strategy and action plan
• Important to be thorough, but don’t over-
complicate.

The Global Reporting Initiative
• GRI has pioneered and developed a comprehensive
Sustainability Reporting Framework that is widely used
around the world
• GRI's mission is to make sustainability reporting standard
practice for all companies and organizations
• Its framework is a reporting system that provides metrics
and methods for measuring and reporting sustainability-
related impacts and performance – improves comparability
of corporate sustainability action
See more at: https://www.globalreporting.org

Corporate Social Responsibility, SDG
& Sustainability Myths
• CSR & SDGs are charity, philanthropy and do good
stuff
• CSR & SDGs are cost, not a value drivers
• CSR & SDGs are something extra done when
budgets allow
• CSR & SDGs are not part of core business activities
• SDGs & Sustainability are a cost to business
• Smart business will minimize sustainability, CSR &
SDG engagement to maximize profits
SDG engagement can drive business value, social value and eco-
system preservation and enhancement

SDGs:
A tool for creating and aligning value
• Business Value
• Social Value
• Environmental Stewardship

SDGs: A Framework for Impact
“Sustainability and the SDGs are a
challenge, a risk & an opportunity.
For businesses and for organizations
of all types.
Embrace them, learn how to use
them to inspire your
organization, engage your
team, transform your industry.
Use the SDGs and Sustainability to do
more, to achieve more and to be
more”
-Wayne Dunn

Wayne Dunn
President & Founder, CSR Training Institute
Former Professor of Practice in CSR, McGill University
wayne@csrtraininginstitute.com
LinkedIn Profile bit.ly/Wayne-Profile
WhatsApp +1.250.701.6088
Ghana +233.54.110.7974
Thank you for listening
Questions & Follow-up
Available Resources
LinkedIn Author Page bit.ly/Wayne-LinkedIn
Strategic CSR Video Channel: bit.ly/Strategic-CSR
SlideShare bit.ly/Wayne-SlideShare
CSR Training Institute on LinkedIn bit.ly/CSR-LinkedIn
Twitter @Zingmore / twitter.com/ZINGmore
Website www.csrtraininginstitute.com/
Newsletter http://bit.ly/CSR-Sign-Up

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