A strategic narrative is the ‘storification’ of your organisation, brand, project or team’s identity. A simple, inspiring narrative can help everyone around you get, buy, live and share what you’re trying to achieve... together.

1. WHO are you?
Your purpose... market... history... all those
things that define what you do for whom.
HOW will you get there?
Your strategy... the roadmap to achieving
your vision.
WHERE are you going
(and when)?
Your strategic vision... your goal... and,
importantly, when you plan to achieve it.
WHY are you worth it?
How your customers and stakeholders benefit
from working with you. Why you’re a better
choice than your competitors.
The 5.5 questions behind your
strategic narrative
WHAT do you stand for?
Your values and beliefs. What do you all need
to hold dear in order to achieve your goals?
©2014, Wayne Aspland, The Content Factory. www.thecontentfactory.com.au
A strategic narrative is the ‘storification’ of your organisation, brand, project
or team’s identity. A simple, inspiring narrative can help everyone around
you get, buy, live and share what you’re trying to achieve... together.