An inspiring vision... A simple, credible narrative... Exceptional communication. They’re the backbone of leadership. And the first step on the journey to organisational success.

1. An inspiring vision...
A simple, credible narrative...
Exceptional communication.
They’re the backbone of leadership.
And the first step on the journey to
organisational success.
your story... your future
“The art of communication is the language of leadership.”
James Humes
Today...
“Clear communication is necessary
to management success.”
James Cash Penney
And only 17% can articulate
them correctly1.
17%
And yet...
“In all my research, the greatest
leaders looked inward and were
able to tell a good story with
authenticity and passion.”
Deepak Chopra
Companies with a strategic narrative
are 75% more likely to believe they
manage change well2.
75%
High-performing organisations are
80% more likely to have a process
for creating great corporate stories3.
80%
“Good business leaders create a
vision, articulate the vision,
passionately own the vision, and
relentlessly drive it to completion.”
Jack Welch
Of Australian communicators rate
strategic communications and
narrative as a major 20144 priority.
72%
Of global CEOs say communication
is critical to strategic success5.
92%
That’s why...
communication | content | identity
© 2015, Wayne Aspland,
The Content Factory
www.thecontentfactory.com.au
Only 34% of global employees claim
to know their employer’s goals1.
34%
1. Leadership IQ, What Frontline employees don’t know can hurt you: 3 disturbing findings, March 2013
2. Coral Communications & IABC Australia, iC Survey, 2013
3. Michael Ambjorn & Stephen Welch, #11ways Benchmarking Report, 2014
4. IABC Victoria, Communications: What’s Firing in 2014
5. FD/Forbes Insights Strategic Initiatives Study, March 2011