Developing a lead magnet and autoresponder sequence for your law firm website should begin with a documented content strategy and a good amount of research. you will learn: What is a lead magnet; how to get started developing your lead magnet; types of lead magnets; how to deliver your lead magnet and more.
http://www.wedowebcontent.com/blog/law-firm-lead-magnets-auto-responder-sequences-law-firm/
Webinar presented on www.elderlawanswers.com 3-1-16
2. What is a Lead Magnet?
Lead Magnet – noun – an irresistible
bribe offering a specific chunk of value
to a prospect in exchange for their
contact information.
– DigitalMarketer.com
3. Why You Should Have a Lead Magnet on
Your Law Firm Website
Grow your email marketing list.
4. Why You Should Have a Lead Magnet on
Your Law Firm Website
Targeted personal contact with the
users coming to your website.
5. Why You Should Have a Lead Magnet on
Your Law Firm Website
Capture visitors at the top of the buying
funnel (research stage).
6. Why You Should Have a Lead Magnet on
Your Law Firm Website
User experience –
offering a dangling
carrot relevant to
the search query
or product you’re
offering gives you
credibility.
7. Creating a Lead Magnet for Your Law Firm
Website
Start with a plan: your elder law website
should have a documented content
strategy.
8. Creating a Lead Magnet for Your Elder Law
Website
Research your analytics and top content
pages to see what your audience is
engaging with and reading.
Think of a theme or potential lead
magnet or eBook series.
Your lead magnet should persuade and
give value to the user but keep them
wanting more.
9. What Types of Lead Magnets Can I Create?
Checklists
5 Essentials for Your
Elder Parent’s Move to
a Nursing Home
7 Vital Elder Law
Resources
10. What Types of Lead Magnets Can I Create?
eBooks and eGuides
7 Steps to Caring For an
Elderly Parent
10 Proven Reasons an
Elder Law Attorney Will
Help Plan My Parents…
11. What Types of Lead Magnets Can I Create?
Webinar
A webinar popup can be a great
lead magnet on your website.
Video course
Learn Asset Preservation!
How to Prepare for Losing a
Relative
You can eventually have a
resource page on your site
with many downloads.
12. How Do I Find Lead Magnet Ideas?
Google Analytics: examine high traffic pages
& create magnets for the users landing on
those pages.
Google Searches: use Google as a tool for
researching topics, terms, and resources.
Amazon: research key topic, terms, and
book titles.
Client FAQs: create a resource guide that
answers 1 to 3 common questions and
create a follow-up email sequence.
13. Delivering Your Lead Magnet
The fastest and easiest way is email.
Use a link or create an attachment inside
a branded email.
If you want the user to take additional
steps, use a landing page.
If you’re not using email, host the
download in Dropbox, Google Docs, or
Amazon.
14. Delivering Your Lead Magnet
Services to deliver
via email:
• Infusionsoft
• MailChimp
• Drip
• Constant Contact
• Active Campaigns
• Vertical Response
• Campaign Monitor
15. Create Email Auto Responders for Each Lead
Magnet
Lead magnet auto responder workflow example:
Website Lead magnet
Lead Magnet
Contact form
Email Software
eBook delivery
email 1
email 2 blog
post
email 3 more
content or
offer
16. Take Your Lead Magnets to the Next Level
Create content upgrades on pages generating
good traffic.
For example, if you have a post about the
“The Two Critical Stages of Retirement
Planning,” create a PDF with 3 additional
stages and collect user contact info.
18. Get Started Developing Your Lead Magnets Now!
Overview:
What is a lead magnet?
Why you should have one.
How to create one for your elder law website.
Types of lead magnets.
Where to find lead magnet ideas.
How to deliver your lead magnet.
How to create email auto responders.
How to explode your lead magnet.