Le cinque R per designers di design sostenibile: il suo approccio al design sostenibile parte dalla regola delle 3 R per arrivare a formulare ad un processo progettuale sistemico, con esempi, problemi e soluzioni.

1. THE 5R’S
FOR DESIGNERS OF
SUSTAINABLE DESIGN
Luca Magarò
luca@vivodesign.it
@lucamagaro

2. SO, WHAT IS
SUSTAINABLE DESIGN?
Sustainable design is the intention to reduce or
completely eliminate negative environmental impacts
through thoughtful designs.

3. CARBON FOOTPRINT

4. THE 3R’S RULE

5. REDUCE
REUSE
RECYCLE

6. COOL, BUT WHEN IT
COMES TO DESIGN?

7. “Designers actually have more potential to slow
environmental degradation than economic scholars,
politicians, businesses and even environmentalists. The
power of design is catalytic. Once a new, more
environmentally benign design penetrates markets, its
beneficial effects multiply. Businesses spend less on raw
materials and production and thus realize better profits,
users enjoy more efficient, better-valued products,
governments reduce spending on regulatory
enforcement and the net gain is an improved
environment and quality of life.”
The Eco-Design Handbook, Alastair Faud-Luke

8. THE 5 R’S

9. REDUCE
As designers, we have an important role in how resources
are used to produce goods. The first step towards
sustainable design is to reduce what can be reduced, in
terms of materials and energy consumption.

10. “Waste is a design flaw”
Sophie Thomas

11. REDUCE

12. REDUCE
PUMA - The clever bag

13. REDUCE
PUMA - The clever bag

14. REUSE
Creative reuse, also known as upcycling or
repurposing, is the process of taking materials or products
that are unwanted for their original function and, through
creativity, transforming them into pieces of art, home
decoration, or other useful items.

15. REUSE
Freitag

16. REUSE
Project RE_ by Samuel Bernier

17. REPAIR
The act of repairing, to restore to a good or sound
condition after decay or damage. Repair can be an act of
design.

19. REPAIR
Platform21

20. REPAIR
Réanim - 5.5 Designers

21. REPAIR
Réanim - 5.5 Designers

22. REPAIR
Réanim - 5.5 Designers

23. RECYCLE
Designers (and companies) should use recycled
materials and design products that can be easily
recycled.

24. RECYCLE
Emeco

25. RECYCLE
Emeco

26. RECYCLE
Emeco

27. RECYCLE
Emeco

28. RECYCLE
Emeco

29. RECYCLE
Green Toys

30. RECYCLE
Dirk Vander Kooij

31. Precious Plastic
RECYCLERECYCLE
Precious Plastic

32. RECYCLE
Precious Plastic

33. RETHINK
Because sometimes you just have to start from scratch.

34. RETHINK
Apple - Unibody

35. RETHINK
Dyson Airblade

36. Other times, you should step back and look at the big
picture, because you may find that what we need to
design is not a new car, but a new paradigm of
transportation.

37. RETHINK
Velib’

38. THANK YOU
Luca Magarò
@lucamagaro
luca@vivodesign.it