Speech of Dee Scarano, Product designer and lead Design sprint for AJ&Smart, at World Usability Day Rome 2018. An introduction of Design Sprint methodology.

2. Prepared by !2

3. Prepared by !3
Jake Knapp | Creator of Design Sprint

4. Prepared by !4

5. Prepared by !5

6. Prepared by
Design Sprints &
Good Design?
• Get real validation from real people
• Check small parts in small steps
• Make doing good things,
also good for your business

7. Prepared by
Get real validation
from real people
(early)
1

8. Idea
Build
Launch
Data

9. Idea Launch
B… u… i… l… d
Data

10. Idea
B… u… i… l… d
La
Data

11. Idea
Data

12. Idea
Data
DESIGN SPRINT

13. FM T W TCEO Engineer
Sales
Design Design
Marketing
Customer
Support

14. FM T W T
Align
Sketch
Decide
Story-board
type
Proto-
Test!

15. Prepared by
Align on the challenge

16. Prepared by !16
Create Multiple Solutions

17. !17
Vote on Solutions

18. Prepared by !18
Prepare a Storyboard

19. Prepared by
Produce a Prototype

20. Produce a Prototype

21. Treasure box
Snacks
Script
Produce a Prototype

22. Prepared by !22
Test with Users

23. Prepared by !23
Test with Users

24. Prepared by !24
Test with Users

25. Prepared by
But, what if the users
don’t like it?

26. FM T W T
Align
Sketch
Decide
Story-board
type
Proto-
Test!

27. Idea
B… u… i… l… d
La
Data

28. Prepared by
If you’ve spent months working
on something you’re less likely to
throw it away and start again

29. Prepared by
Get real validation
from real people
(early)
1

30. Prepared by
Don’t get carried away.
Check small parts in small steps.
(early)
2

31. Idea
B… u… i… l… d
La
Data
Research
Synthesis
Wireframes
Multiple
versions
Revisions
Sign-offs
Changing
requirements
Re-design
User stories
Feature
backlog
Code
sprints
Changingrequirements
Re-design

32. Idea
Data
Idea
Data
Idea
Data
Feature
build
Feature
build
Feature
build

33. Case Study
Share the Meal

34. Ran 8 sprints

36. Crazy Eights Prototype Real app

38. Share bar

40. SXSW 2016
Winner Mobile
Innovation
Webby Award
Mobile Best
Practices 2016
Apple
Best Apps of
the year 2015
Google
Best Apps of
the year 2015

41. Prepared by
Don’t get carried away.
Check small parts in small steps.
(early)
2

42. Prepared by
Make doing good,
good for your business.
3

43. Prepared by
Why did you get in
to design?

44. Prepared by
Doing work for good
=
Stories that make you look good
=
Awards
Brand love
Media attention
Non-NDA case studies
Attract the “right” new hires
A non-salesy way to connect with famous
people/brands that you want to be aligned with

45. Prepared by
Doing work for good
=
Stories that make you look good
=
Awards
Brand love
Media attention
Non-NDA case studies
Attract the “right” new hires
A non-salesy way to connect with famous
people/brands that you want to be aligned with

46. Story
How AJ&Smart met Jake Knapp
(and changed our business forever)

47. Prepared by
Jake Knapp
AUTHOR OF SPRINT
AJ&Smart is the go-to partner for Design Sprints.
With masterful facilitation and product design, they
can help any team stop wasting time, get aligned,
and make months of progress in just two days.

48. Prepared by
PODCAST

49. Prepared by
1. Mini-Sprint
”How can we get noticed by Google Ventures?”
• 1 hour
• Small group of people
• Start with a challenge
• Collectively find a clear solution

50. Prepared by
2. Write an article
…and link to Jake’s website & book

51. Prepared by
3. Email GV Sprint Stories
…tell Jake we’re going to be in SF soon

52. Prepared by
4. Casually meet with Jake
…and impress him (hopefully)

53. Prepared by
5. Bring Jake to Berlin
…btw OMG it worked!!

54. Prepared by

55. Prepared by
1. Find 3 awards you can apply for
2. Commit to:
• Taking photos & videos
• Writing an article
• Doing a press release
• Posting on Instagram, Youtube…
• Applying for the awards
3. Use a Design Sprint (it’ll only take 4 days!)
4. Present above to your boss
(and share our story as a case study)
2 ways to convince your boss
to do that “good” project
You already have a “good”
thing you want to do
There’s something you want to get
(awards, a client, fame, fortune…)
1. Think of a way to use “good” to get there
(try running an LDJ with your team)
2. Use steps 2-4 from the left side

56. Prepared by
Make doing good,
good for your business.
3

57. Want more
Design Sprint
stuff?
For free!

58. Prepared by
100+ hours of Design Sprint videos

59. Prepared by
Daily stories about running a Design Sprint agency on Instagram

60. Prepared by 60
PODCAST

64. Thanks :)
Questions?

65. Design Sprint Masterclass
Become a Design Sprint facilitator with our immersive online course, including:
• 50+ videos (and counting!)
• Design Sprint resources and templates to help you running your Sprints
• An online community of engaged like-minded mentors
• Special live Q&As with AJ&Smart and Jake Knapp (Design Sprint creator)
• A certificate signed by Jake Knapp upon completion
Get 200€ off today!
AJSWUD
www.ajsmart.com/masterclass
AJ&Smart
valid until Fri Nov 16