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THE ETHICAL
DESIGNER
BARRIERS TO 

ETHICAL DISCUSSION
THE ETHICS OF

PHYSICAL SPACE
THE ETHICS OF

DIGITAL SPACE
SCALE
ACCESSIBILITY
PERSUASION
PERSUASION
ECONOMIC OUTCOMES
DARK PATTERNS
DISRUPTION
THE ENVIRONMENT
“There are professions more
harmful than industrial
design, but only a very few
of them.”
—VICTOR PAPANEK
TRAINING OURSELVES
TO THINK ETHICALLY
1. THINK
2. DISTRUST SLOGANS
3. UNIVERSALISE
4. PUT YOUR NAME ON
IT
1. THINK
(INCLUDING THIS ONE)
1. THINK
2. DISTRUST SLOGANS
3. UNIVERSALISE
4. PUT YOUR NAME ON
IT
2. DISTRUST SLOGANS
1. THINK
2. DISTRUST SLOGANS
3. UNIVERSALISE
4. PUT YOUR NAME ON
IT
3. UNIVERSALISE
“Treat humanity […] never
simply as a means, but
always at the same time as
an end.”
1. THINK
2. DISTRUST SLOGANS
3. UNIVERSALISE
4. PUT YOUR NAME ON
IT
4. PUT YOUR NAME ON
IT
1. THINK
2. DISTRUST SLOGANS
3. UNIVERSALISE
4. PUT YOUR NAME ON
IT5. COMMUNICATE
THANK YOU.
@CENNYDD

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