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Would You Recommend Me? A Simple Way to Link UX to Business Targets

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Nexer Digital
Nexer Digital

The business case for UX is stronger than ever, but often it's still a vague feeling rather than a solid metric. For many products, UX ROI is difficult, time-consuming, and costly to measure and prove. But there is a simple, cheap, and easy way to link UX directly to business outcomes and melt the hardest of hearts. GET IN TOUCH WITH SIGMA This presentation is from Camp Digital, a free, one-day event in Manchester exploring some of the most important and emerging themes in the digital industry. To see more presentations and videos from the day visit: http://campdigital.wearesigma.com/2013/. Camp Digital was brought to you by Sigma. We are a leading specialist in User Experience consulting and design, information management, and web technologies. We provide research, analysis, design, development and support services, with specific expertise in usability, accessibility, content and document management, websites, intranets and online applications. If you think we can help you call us on 01625 427718 or email hello@wearesigma.com.

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#CampDigital Would you recommend me? Joining the 19% Chris Collingridge Senior User Experience Specialist, Sage @ccollingridge
@ccollingridge #CampDigital
@ccollingridge #CampDigital
@ccollingridge #CampDigital
@ccollingridge #CampDigital High effort
@ccollingridge #CampDigital 24 users
@ccollingridge #CampDigital High effort Weak links to business outcomes
@ccollingridge #CampDigital High effort Weak links to business outcomes Hard to communicate
@ccollingridge #CampDigital Would you recommend me?
@ccollingridge #CampDigital
@ccollingridge #CampDigital
@ccollingridge #CampDigital
@ccollingridge #CampDigital Long-term business success Recommendation
@ccollingridge #CampDigital JUST MAKES SENSE
@ccollingridge #CampDigital
@ccollingridge #CampDigital
@ccollingridge #CampDigital 76.8 (out of 100)
@ccollingridge #CampDigital Perceived usability Recommendation
@ccollingridge #CampDigital Perceived usability Long-term business success
@ccollingridge #CampDigital High effort Weak Strong links to business outcomes Hard Easy to communicate
@ccollingridge #CampDigital Free
@ccollingridge #CampDigital Benchmarks
@ccollingridge #CampDigital Any product
@ccollingridge #CampDigital Competitors
@ccollingridge #CampDigital Quick & easy
@ccollingridge #CampDigital Scales
@ccollingridge #CampDigital Reliable and valid
@ccollingridge #CampDigital High Low effort Weak Strong links to business outcomes Hard Easy to communicate
@ccollingridge #CampDigital Google search Better usability than 99% of systems...
@ccollingridge #CampDigital Google search Better usability than 99% of systems... but worse than 1%
@ccollingridge #CampDigital Google search 83% would actively recommend...
@ccollingridge #CampDigital Google search 83% would actively recommend... but 13% would not actively promote...
@ccollingridge #CampDigital Google search 83% would actively recommend... but 13% would not actively promote... and 4% would recommend against
@ccollingridge #CampDigital Google search SUS score of promoters: 89.6
@ccollingridge #CampDigital Google search SUS score of promoters: 89.6 SUS score of neutrals: 82.0
@ccollingridge #CampDigital Google search SUS score of promoters: 89.6 SUS score of neutrals: 82.0 SUS score of detractors: 71.7
@ccollingridge #CampDigital 19%
#CampDigital Would you recommend me? Joining the 19% @ccollingridge http://www.linkedin.com/in/ccollingridge Check out measuringusability.com Thanks to WhatUsersDo/EConsultancy for the "19%", and Caroline Jarrett for reliability/validity comparisons

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