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European Social Media

European Social Media

  1. 1. European social media <ul><li>Nuances in usage </li></ul><ul><li>as seen through </li></ul><ul><li>Forrester’s </li></ul><ul><li>Technographics </li></ul><ul><li>data </li></ul>
  2. 2. The social technographics ladder Forrester Research’s consumer technographics data © 2009 Forrester Research
  3. 3. European usage Forrester Research’s consumer technographics data © 2009 Forrester Research
  4. 4. Sliced by age
  5. 5. 18-24 Forrester Research’s consumer technographics data © 2009 Forrester Research
  6. 6. 25-34 Forrester Research’s consumer technographics data © 2009 Forrester Research
  7. 7. 35-44 Forrester Research’s consumer technographics data © 2009 Forrester Research
  8. 8. 45-54 Forrester Research’s consumer technographics data © 2009 Forrester Research
  9. 9. 55+ Forrester Research’s consumer technographics data © 2009 Forrester Research
  10. 10. Sliced by country
  11. 11. US Forrester Research’s consumer technographics data © 2009 Forrester Research
  12. 12. Netherlands Forrester Research’s consumer technographics data © 2009 Forrester Research
  13. 13. Sweden Forrester Research’s consumer technographics data © 2009 Forrester Research
  14. 14. Italy Forrester Research’s consumer technographics data © 2009 Forrester Research
  15. 15. UK Forrester Research’s consumer technographics data © 2009 Forrester Research
  16. 16. Spain Forrester Research’s consumer technographics data © 2009 Forrester Research
  17. 17. France Forrester Research’s consumer technographics data © 2009 Forrester Research
  18. 18. Germany Forrester Research’s consumer technographics data © 2009 Forrester Research

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