Bulmers Social Site Case Study from We Are Social
•
3 likes•6,023 views
We put social at the heart of Bulmers' first brand website
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Bulmers Social Site Case Study from We Are Social
Similar to Bulmers Social Site Case Study from We Are Social (20)
More from We Are Social
More from We Are Social (20)
Recently uploaded
Recently uploaded (20)
Bulmers Social Site Case Study from We Are Social
- 1. Bulmers: Building a socially-led website social we are
- 2. Bulmers didn't want a bog standard website social we are
- 3. It wanted a site that would reflect its personality, showcasing its colourful ciders, and the rich history behind the brand social we are
- 4. With a clean, minimal style to reflect the modern audience of young adults that Bulmers attracts social we are
- 5. We decided to take a social approach social we are
- 6. Being colourful is an important part of Bulmers’ brand identity, with its ‘Live Colourful’ ethos social we are
- 7. So we knew this would play a huge part in the site’s design social we are
- 8. In the months before launch, we asked Bulmers’ social community to share their #livecolourful pictures social we are
- 9. This gave us a huge bank of UGC, as well as a continuing pipeline of new content social we are
- 10. We focused heavily on the attitude of the brand, with the blog and campaign pages front and centre social we are
- 11. Reflecting the social inspiration, pages were designed to live not just on the site, but also on platforms like Facebook & YouTube
- 12. We’re proud of this innovative site social we are
- 13. It has an underlying mobile backbone social we are
- 14. It is easily updateable and adaptable, based on a modular front-end and structured information layout social we are
- 15. It works flexibly in conjunction with major social media platforms, whilst still maintaining the creative integrity of a beautifully designed website social we are
- 16. The modular UX design ensures that this site will be future proof for a very long time social we are
- 17. Putting social thinking at the heart of its website has given Bulmers a new way to engage with its audience social we are
- 18. “The new site is a great representation of our #LiveColourful ethos. It brings together all the colourful social moments that our consumers are already sharing in one place - we hope our fans enjoy exploring the website as much as we do.” Emma Sherwood-Smith, cider director, HEINEKEN. social we are
Editor's Notes
- Opacity box at 30%
- Opacity box at 30%
- Opacity box at 30%
- Opacity box at 30%
- Opacity box at 30%
- Opacity box at 30%
- Opacity box at 30%
- Opacity box at 30%
- If you need to use several slides
- If you need to use several slides
- If you need to use several slides
- If you need to use several slides
- If you need to use several slides
- If you need to use several slides
- If you need to use several slides
- Campaign quote?