9. we also gave bloggers the opportunity to share
their vision of ‘now’ by guest editing our blog
10. of course, this meant the bloggers also told
their own audiences about their contributions
11. as a result
over 200 blog posts were published about
This is Now, reaching over 2,000,000 people
from all over Europe
and over 60,000 images and videos
have been submitted to the Flickr group
12. making it the second biggest
sponsored group on Flickr