This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014. Packed with more than 250 slides covering 30 of the region's key countries, the deck has been designed to offer quick and simple cut-and-paste info graphics for your own presentations and blogs.
2. COUNTRIES DETAILED IN THIS REPORT
16!
20!
25!
21!
18!
06!
03!
02!
09!
26!
15!
11!
13!
17!
08!
12!
28! 30!
05!
27!
23!
14!
04!
24!
10!
29!
22!
07!
01!
19!
01 AUSTRALIA
07 FIJI
13 MACAU
19 NEW ZEALAND
25 SOUTH KOREA
02 BANGLADESH
08 HONG KONG
14 MALAYSIA
20 NORTH KOREA
26 SRI LANKA
03 BHUTAN
09 INDIA
15 MALDIVES
21 PAKISTAN
27 TAIWAN
04 BRUNEI
10 INDONESIA
16 MONGOLIA
22 PAPUA NEW GUINEA
28 THAILAND
05 CAMBODIA
11 JAPAN
17 MYANMAR
23 PHILIPPINES
29 TIMOR-LESTE
06 CHINA
12 LAOS
18 NEPAL
24 SINGAPORE
30 VIETNAM
We Are Social
wearesocial.sg • @wearesocialsg • 2
3. IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS
INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
We Are Social
wearesocial.sg • @wearesocialsg • 3
5. JAN
2014
GLOBAL DATA SNAPSHOT
7,095,476,818
52%
48%
TOTAL POPULATION
URBAN
RURAL
2,640,432,161
INTERNET USERS
1,856,680,860
ACTIVE SOCIAL NETWORK USERS
37%
INTERNET PENETRATION
26%
SOCIAL NETWORKING PENETRATION
6,572,950,124
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social
93%
MOBILE SUBSCRIPTION PENETRATION
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg • @wearesocialsg • 5
6. JAN
2014
SHARE OF GLOBAL USERS
CENTRAL &
EASTERN EUROPE
5%
NORTH AMERICA
5%
6%
12%
11%
11%
10%
6%
7%
WESTERN EUROPE
7%
8%
EAST ASIA
CENTRAL ASIA
5%
2%
MIDDLE EAST
4%
4%
CENTRAL AMERICA
3%
4%
3%
4%
5%
3%
SOUTH AMERICA
6%
INTERNET USERS
1%
2%
10%
7%
11%
37%
29%
22%
18%
9%
9%
7%
10%
4%
8%
6%
11%
16%
22%
SOUTHEAST ASIA
SOUTH ASIA
23%
AFRICA
POPULATION
1%
8%
SOCIAL MEDIA USERS
OCEANIA
1%
1%
1%
1%
MOBILE SUBSCRIPTIONS
We Are Social
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
wearesocial.sg • @wearesocialsg • 6
8. JAN
2014
APAC GLOBAL SHARE
SHARE OF GLOBAL
POPULATION
SHARE OF GLOBAL
INTERNET USERS
SHARE OF GLOBAL
SOCIAL MEDIA USERS
SHARE OF GLOBAL
MOBILE USERS
54.7%
47.5%
52.2%
47.6%
We Are Social
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence
wearesocial.sg • @wearesocialsg • 8
9. JAN
2014
APAC: MOBILE CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
82%
We Are Social • Source: GSMA Intelligence
18%
21%
wearesocial.sg • @wearesocialsg • 9
10. JAN
2014
APAC MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
645M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
16.6%
Tencent, Facebook, ITU
We Are Social • Sources: US Census Bureau, ITU, Facebook
943M
24.3%
wearesocial.sg • @wearesocialsg • 10
11. JAN
2014
SOUTH ASIA
1,630,919,286
31%
69%
TOTAL POPULATION
URBAN
RURAL
280,863,846
INTERNET USERS
112,696,000
ACTIVE SOCIAL NETWORK USERS
17%
INTERNET PENETRATION
7%
SOCIAL NETWORKING PENETRATION
1,173,703,583
ACTIVE MOBILE SUBSCRIPTIONS
72%
MOBILE SUBSCRIPTION PENETRATION
We Are Social • Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook
wearesocial.sg • @wearesocialsg • 11
12. JAN
2014
SOUTH ASIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
61.8M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
3.8%
We Are Social • Sources: US Census Bureau, ITU, Facebook
89.1M
5.5%
wearesocial.sg • @wearesocialsg • 12
13. JAN
2014
EAST ASIA
1,584,806,482
56%
44%
TOTAL POPULATION
URBAN
RURAL
756,093,363
INTERNET USERS
48%
INTERNET PENETRATION
678,728,200
ACTIVE SOCIAL NETWORK USERS
43%
SOCIAL NETWORKING PENETRATION
1,451,087,957
ACTIVE MOBILE SUBSCRIPTIONS
92%
MOBILE SUBSCRIPTION PENETRATION
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU
wearesocial.sg • @wearesocialsg • 13
14. JAN
2014
EAST ASIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
444.8M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
28.1%
We Are Social • Sources: US Census Bureau, ITU, Facebook
707.4M
44.6%
wearesocial.sg • @wearesocialsg • 14
15. JAN
2014
SOUTHEAST ASIA
630,551,581
45%
55%
TOTAL POPULATION
URBAN
RURAL
195,762,594
INTERNET USERS
161,996,000
31%
INTERNET PENETRATION
26%
ACTIVE SOCIAL NETWORK USERS
SOCIAL NETWORKING PENETRATION
688,607,654
109%
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 15
16. JAN
2014
SOUTHEAST ASIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
113.6M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
18.0%
We Are Social • Sources: US Census Bureau, ITU, Facebook
133.7M
21.2%
wearesocial.sg • @wearesocialsg • 16
18. JAN
2014
OCEANIA MOBILE INDICATORS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
24.4M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
71.2%
We Are Social • Sources: US Census Bureau, ITU, Facebook
13.1M
38.7%
wearesocial.sg • @wearesocialsg • 18
19. JAN
2014
INTERNET PENETRATION IN APAC
MONGOLIA 16%!
SOUTH
KOREA
84%!
CHINA
PAKISTAN
10%!
INDIA
17%!
SRI LANKA
39%!
MALDIVES
JAPAN
44%!
BANGLADESH
HONG
KONG 73%!
22%!
THAILAND
79%!
APAC
AVERAGE 32%!
76%! TAIWAN
35%!
18%!
MALAYSIA
39%!
65%!
VIETNAM
36%! PHILIPPINES
73%!
SINGAPORE
29%!
INDONESIA
TIMOR1%! LESTE
PAPUA
2%! NEW GUINEA
FIJI 33%!
AUSTRALIA 81%!
NEW ZEALAND 89%!
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
wearesocial.sg • @wearesocialsg • 19
20. JAN
2014
89%!
84%!
81%!
INTERNET PENETRATION IN APAC
79%!
76%!
73%! 73%!
65%! 64%!
59%!
GLOBAL
AVERAGE
44%!
39%! 39%!
36%! 35%!
33%! 32%!
29%!
25%! 24%!
22%!
18%! 17%!
16%!
11%! 10%!
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
NORTH KOREA
TIMOR-LESTE
MYANMAR
2%! 1%! 1%!
0%!
PAPUA NEW GUINEA
CAMBODIA
PAKISTAN
LAOS
MONGOLIA
INDIA
SRI LANKA
BANGLADESH
NEPAL
BHUTAN
INDONESIA
APAC AVERAGE
FIJI
THAILAND
PHILIPPINES
MALDIVES
VIETNAM
CHINA
BRUNEI
MACAU
MALAYSIA
HONG KONG
SINGAPORE
TAIWAN
JAPAN
AUSTRALIA
SOUTH KOREA
NEW ZEALAND
5%!
wearesocial.sg • @wearesocialsg • 20
21. JAN
2014
INTERNET USERS IN APAC
MONGOLIA 522K!
SOUTH
KOREA
41M!
CHINA
PAKISTAN
20M!
INDIA
213M!
SRI LANKA
154K!
MALDIVES
JAPAN
591M!
BANGLADESH
HONG
KONG 5.2M!
37M!
THAILAND
3.9M!
MALAYSIA
101M!
APAC
TOTAL 1.22B!
18M! TAIWAN
24M!
36M!
19M!
VIETNAM
38M! PHILIPPINES
4.0M!
SINGAPORE
73M!
INDONESIA
TIMOR10K! LESTE
PAPUA
145K! NEW GUINEA
FIJI 300K!
AUSTRALIA 18M!
NEW ZEALAND 3.9M!
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI
wearesocial.sg • @wearesocialsg • 21
22. JAN
2014
TIME SPENT ON THE INTERNET
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
6.2!
ACCESS THROUGH LAPTOP / DESKTOP
3.5!
3.5!
3.1!
2.1!
We Are Social • Source: GlobalWebIndex
SOUTH KOREA
JAPAN
HONG KONG
AUSTRALIA
CHINA
VIETNAM
TAIWAN
INDIA
THAILAND
SINGAPORE
INDONESIA
MALAYSIA
PHILIPPINES
1.0!
1.6!
1.7!
1.9!
1.7!
2.0!
2.3!
2.5!
2.6!
3.1!
2.8!
3.5!
4.5!
4.5!
4.6!
4.7!
4.9!
5.1!
5.3!
5.5!
5.6!
ACCESS THROUGH MOBILE DEVICE
wearesocial.sg • @wearesocialsg • 22
23. JAN
2014
SOCIAL MEDIA PENETRATION IN APAC
MONGOLIA 22%!
27%!
CHINA
PAKISTAN
6%!
INDIA
7%!
SRI LANKA
44%!
MALDIVES
HONG
KONG 61%!
4%!
THAILAND
17%!
JAPAN
46%!
BANGLADESH
SOUTH
KOREA
APAC
AVERAGE 25%!
64%! TAIWAN
36%!
9%!
MALAYSIA
22%!
53%!
VIETNAM
32%! PHILIPPINES
59%!
SINGAPORE
25%!
INDONESIA
TIMOR6%! LESTE
PAPUA
4%! NEW GUINEA
FIJI 29%!
AUSTRALIA 57%!
NEW ZEALAND 57%!
We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook
wearesocial.sg • @wearesocialsg • 23
24. JAN
2014
64%!
63%!
61%!
SOCIAL MEDIA PENETRATION IN APAC
59%! 57%!
55%!
53%! 51%!
46%!
44%!
36%!
GLOBAL
AVERAGE
32%!
29%!
27%!
25%! 25%!
22%! 22%!
17%! 17%!
We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook
0%!
NORTH KOREA
2%!
MYANMAR
BANGLADESH
4%! 4%!
PAPUA NEW GUINEA
PAKISTAN
LAOS
TIMOR-LESTE
INDIA
8%! 7%!
6%! 6%! 6%!
CAMBODIA
9%!
SRI LANKA
NEPAL
BHUTAN
JAPAN
VIETNAM
MONGOLIA
INDONESIA
APAC AVERAGE
SOUTH KOREA
FIJI
PHILIPPINES
THAILAND
MALDIVES
CHINA
MACAU
MALAYSIA
NEW ZEALAND
AUSTRALIA
SINGAPORE
HONG KONG
BRUNEI
TAIWAN
11%!
wearesocial.sg • @wearesocialsg • 24
25. JAN
2014
SOCIAL MEDIA USERS IN APAC (MAU)
MONGOLIA 720K!
13M!
CHINA
PAKISTAN
11M!
INDIA
90M!
SRI LANKA
174K!
MALDIVES
HONG
KONG 4.4M!
5.8M!
THAILAND
2.0M!
MALAYSIA
22M!
JAPAN
623M!
BANGLADESH
SOUTH
KOREA
APAC
TOTAL 969M!
15M! TAIWAN
24M!
20M!
16M!
VIETNAM
34M! PHILIPPINES
3.2M!
SINGAPORE
62M!
INDONESIA
TIMOR76K! LESTE
PAPUA
260K! NEW GUINEA
FIJI 260K!
AUSTRALIA 13M!
NEW ZEALAND 2.4M!
We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook
wearesocial.sg • @wearesocialsg • 25
26. TIME SPENT ON SOCIAL MEDIA
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
2.0!
HONG KONG
We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook
JAPAN
SOUTH KOREA
CHINA
SINGAPORE
INDONESIA
MALAYSIA
THAILAND
PHILIPPINES
0.8!
1.0!
1.5!
2.1!
2.4!
VIETNAM
AUSTRALIA
2.4!
TAIWAN
2.2!
2.4!
INDIA
2.9!
3.3!
3.7!
4.0!
JAN
2014
wearesocial.sg • @wearesocialsg • 26
27. JAN
2014
MOBILE SUBSCRIPTION PENETRATION
MONGOLIA 105%!
110%!
CHINA
PAKISTAN
67%!
INDIA
73%!
SRI LANKA
142%!
MALDIVES
89%!
BANGLADESH
SOUTH
KOREA
109%!
JAPAN
APAC
AVERAGE 86%!
HONG
126%! TAIWAN
KONG 228%!
68%!
THAILAND
125%!
94%!
MALAYSIA
145%!
139%! VIETNAM
101%! PHILIPPINES
148%!
SINGAPORE
112%!
INDONESIA
TIMOR53%! LESTE
PAPUA
42%! NEW GUINEA
FIJI 96%!
AUSTRALIA 110%!
NEW ZEALAND 113%!
We Are Social • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
wearesocial.sg • @wearesocialsg • 27
28. We Are Social • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
NORTH KOREA
MYANMAR
PAPUA NEW GUINEA
TIMOR-LESTE
10%!
7%!
42%!
53%!
60%!
67%!
PAKISTAN
NEPAL
68%!
73%!
INDIA
BANGLADESH
77%!
86%!
APAC AVERAGE
BHUTAN
89%!
CHINA
101%!
PHILIPPINES
94%!
105%!
MONGOLIA
SRI LANKA
109%!
JAPAN
96%!
110%!
SOUTH KOREA
FIJI
110%!
AUSTRALIA
97%!
112%!
INDONESIA
LAOS
113%!
NEW ZEALAND
125%!
THAILAND
113%!
126%!
CAMBODIA
BRUNEI
126%!
139%!
MALAYSIA
TAIWAN
142%!
145%!
148%!
MALDIVES
VIETNAM
SINGAPORE
HONG KONG
MACAU
228%!
277%!
JAN
2014
MOBILE SUBSCRIPTION PENETRATION
GLOBAL
AVERAGE
wearesocial.sg • @wearesocialsg • 28
29. JAN
2014
MOBILE SUBSCRIPTIONS IN APAC
MONGOLIA 3.4M!
54M!
CHINA
PAKISTAN 130M!
INDIA
894M!
SRI LANKA
561K!
MALDIVES
HONG
KONG 16M!
111M!
THAILAND
20M!
MALAYSIA
138M!
JAPAN
1.2B!
BANGLADESH
SOUTH
KOREA
APAC
TOTAL 3.3B!
29M! TAIWAN
84M!
134M!
41M!
VIETNAM
107M! PHILIPPINES
8.1M!
SINGAPORE
282M!
INDONESIA
TIMOR621K! LESTE
PAPUA
2.7M! NEW GUINEA
FIJI 859K!
AUSTRALIA 24M!
NEW ZEALAND 4.9M!
We Are Social • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
wearesocial.sg • @wearesocialsg • 29
30. JAN
2014
MOBILE BROADBAND PENETRATION
MONGOLIA 27%!
106%!
CHINA
PAKISTAN 0.3%!
INDIA
SRI LANKA
22%!
MALDIVES
HONG
KONG 74%!
0.2%!
THAILAND
113%!
JAPAN
17%!
BANGLADESH
5%!
SOUTH
KOREA
APAC
AVERAGE 17%!
46%! TAIWAN
0.1%!
4%!
MALAYSIA
19%!
14%!
VIETNAM
4%! PHILIPPINES
123%!
SINGAPORE
32%!
INDONESIA
NA!
TIMORLESTE
PAPUA
NEW GUINEA
NA!
FIJI 11%!
AUSTRALIA 96%!
NEW ZEALAND 65%!
We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
wearesocial.sg • @wearesocialsg • 30
31. 17%!
WEIGHTED
We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
7%!
5%!
4%!
4%!
3%!
1%!
0.3%!
CAMBODIA
INDIA
SRI LANKA
PHILIPPINES
BHUTAN
LAOS
PAKISTAN
0.2%!
8%!
11%!
BRUNEI
FIJI
0.1%!
N/A!
N/A!
N/A!
N/A!
N/A!
N/A!
BANGLADESH
THAILAND
MYANMAR
MACAU
NEPAL
NORTH KOREA
PAPUA NEW GUINEA
TIMOR-LESTE
14%!
17%!
CHINA
MALAYSIA
19%!
32%!
27%!
22%!
VIETNAM
MALDIVES
MONGOLIA
INDONESIA
TAIWAN
NEW ZEALAND
HONG KONG
AUSTRALIA
SOUTH KOREA
JAPAN
SINGAPORE
46%!
65%!
74%!
96%!
106%!
113%!
123%!
JAN
2014
MOBILE BROADBAND PENETRATION
GLOBAL
AVERAGE
wearesocial.sg • @wearesocialsg • 31
32. JAN
2014
MOBILE BROADBAND SUBSCRIPTIONS
MONGOLIA 861K!
52M!
CHINA
PAKISTAN
580K!
INDIA
SRI LANKA
85K!
MALDIVES
HONG
KONG 5.3M!
327K!
THAILAND
144M!
JAPAN
232M!
BANGLADESH
60M!
SOUTH
KOREA
APAC
TOTAL 645M!
11M! TAIWAN
953K!
954K!
MALAYSIA
18M!
4.0M!
4M!
VIETNAM
PHILIPPINES
6.7M!
SINGAPORE
INDONESIA
80M!
NA!
TIMORLESTE
NA!
PAPUA
NEW GUINEA
FIJI 97K!
AUSTRALIA 21M!
NEW ZEALAND 2.8M!
We Are Social • Sources: International Telecoms Union. Figures represent active subscriptions.
wearesocial.sg • @wearesocialsg • 32
33. JAN
2014
MOBILE SOCIAL PENETRATION (MAU)
MONGOLIA 17%!
23%!
CHINA
PAKISTAN
4%!
INDIA
6%!
SRI LANKA
34%!
MALDIVES
HONG
KONG 53%!
3%!
THAILAND
15%!
JAPAN
49%!
BANGLADESH
SOUTH
KOREA
APAC
AVERAGE 24%!
52%! TAIWAN
33%!
7%!
MALAYSIA
18%!
44%!
VIETNAM
4%! PHILIPPINES
51%!
SINGAPORE
21%!
INDONESIA
TIMOR7%! LESTE
PAPUA
4%! NEW GUINEA
FIJI 22%!
AUSTRALIA 49%!
NEW ZEALAND 44%!
We Are Social • Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.
wearesocial.sg • @wearesocialsg • 33
34. JAN
2014
MOBILE SOCIAL PENETRATION (MAU)
58%!
53%! 52%!
51%!
49%! 49%!
45%! 44%! 44%!
33%!
13%!
We Are Social • Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.
0%!
NORTH KOREA
MYANMAR
4%! 4%! 3%!
2%!
BANGLADESH
7%! 7%! 6%! 6%!
5%!
PAPUA NEW GUINEA
NEPAL
BHUTAN
JAPAN
MONGOLIA
VIETNAM
INDONESIA
FIJI
PHILIPPINES
SOUTH KOREA
APAC AVERAGE
THAILAND
MALDIVES
NEW ZEALAND
MALAYSIA
MACAU
AUSTRALIA
CHINA
SINGAPORE
TAIWAN
HONG KONG
BRUNEI
9%!
PAKISTAN
15%!
LAOS
17%!
INDIA
18%!
TIMOR-LESTE
21%!
SRI LANKA
24%! 23%!
23%! 22%!
CAMBODIA
34%!
wearesocial.sg • @wearesocialsg • 34
35. JAN
2014
ACTIVE MOBILE SOCIAL USERS (MAU)
MONGOLIA 540K!
11M!
CHINA
PAKISTAN
7.6M!
INDIA
72M!
SRI LANKA
134K!
MALDIVES
HONG
KONG 3.8M!
5.0M!
THAILAND
1.4M!
MALAYSIA
19M!
JAPAN
660M!
BANGLADESH
SOUTH
KOREA
APAC
TOTAL 943M!
12M! TAIWAN
22M!
17M!
13M!
VIETNAM
24M! PHILIPPINES
2.8M!
SINGAPORE
INDONESIA
52M!
TIMOR76K! LESTE
PAPUA
240K! NEW GUINEA
FIJI 198K!
AUSTRALIA 11M!
NEW ZEALAND 1.9M!
We Are Social • Sources: Facebook, Tencent. Active monthly user figures; China figures are for QQ.
wearesocial.sg • @wearesocialsg • 35
36. JAN
2014
SOCIAL MEDIA USERS BY DEVICE
ACTIVE SOCIAL MEDIA USERS
IN APAC ACCESSING SOCIAL
MEDIA ON ANY DEVICE
#
969,140,200
We Are Social • Sources: Facebook, Tencent
ACTIVE SOCIAL MEDIA USERS
IN APAC ACCESSING SOCIAL
MEDIA ON MOBILE DEVICES
Q
#
943,266,600
wearesocial.sg • @wearesocialsg • 36
37. JAN
2014
SOCIAL PENETRATION BY DEVICE
ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
ANY DEVICE AS A PERCENTAGE
OF THE TOTAL POPULATION
ACTIVE MOBILE SOCIAL MEDIA
USERS AS A PERCENTAGE OF
TOTAL ACTIVE SOCIAL
MEDIA USERS
Q
25.0%
ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
MOBILE AS A PERCENTAGE OF
THE TOTAL POPULATION
Q
24.3%
97.3%
We Are Social • Sources: US Census Bureau, Facebook, Tencent
wearesocial.sg • @wearesocialsg • 37
41. JAN
2014
AUSTRALIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 30M
59%
1H 40M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 41
42. JAN
2014
AUSTRALIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
73%
2H 05M
55%
14%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 42
43. JAN
2014
AUSTRALIA: SOCIAL MEDIA USE
89%
ANY SOCIAL NETWORK
62%
81%
FACEBOOK
53%
42%
TWITTER
14%
30%
GOOGLE+
LINKEDIN
INSTAGRAM
14%
23%
11%
15%
7%
We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 43
44. JAN
2014
AUSTRALIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
47%
We Are Social • Source: GSMA Intelligence
53%
74%
wearesocial.sg • @wearesocialsg • 44
45. JAN
2014
AUSTRALIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
65%
90%
78%
41%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 45
46. JAN
2014
AUSTRALIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
21.4M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
96%
We Are Social • Sources: US Census Bureau, ITU, Facebook
10.8M
49%
wearesocial.sg • @wearesocialsg • 46
49. JAN
2014
BANGLADESH: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
97%
We Are Social • Source: GSMA Intelligence
3%
1%
wearesocial.sg • @wearesocialsg • 49
50. JAN
2014
BANGLADESH: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
327K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
0.2%
We Are Social • Sources: US Census Bureau, ITU, Facebook
5.0M
3.1%
wearesocial.sg • @wearesocialsg • 50
52. JAN
2014
BHUTAN: SNAPSHOT
725,296
36%
64%
TOTAL POPULATION
URBAN
RURAL
182,338
INTERNET USERS
122,000
ACTIVE FACEBOOK USERS
560,890
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
25%
INTERNET PENETRATION
17%
FACEBOOK PENETRATION
77%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 52
53. JAN
2014
BHUTAN: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
97%
We Are Social • Source: GSMA Intelligence
3%
3%
wearesocial.sg • @wearesocialsg • 53
54. JAN
2014
BHUTAN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
18K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
2.5%
We Are Social • Sources: US Census Bureau, ITU, Facebook
94K
13%
wearesocial.sg • @wearesocialsg • 54
56. JAN
2014
BRUNEI: SNAPSHOT
415,717
76%
24%
TOTAL POPULATION
URBAN
RURAL
246,388
INTERNET USERS
260,000
ACTIVE FACEBOOK USERS
469,740
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
59%
INTERNET PENETRATION
63%
FACEBOOK PENETRATION
113%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 56
57. JAN
2014
BRUNEI: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
83%
We Are Social • Source: GSMA Intelligence
17%
42%
wearesocial.sg • @wearesocialsg • 57
58. JAN
2014
BRUNEI: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
32K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
7.6%
We Are Social • Sources: US Census Bureau, ITU, Facebook
240K
58%
wearesocial.sg • @wearesocialsg • 58
61. JAN
2014
CAMBODIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
95%
We Are Social • Source: GSMA Intelligence
5%
11%
wearesocial.sg • @wearesocialsg • 61
62. JAN
2014
CAMBODIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
1.0M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
6.9%
We Are Social • Sources: US Census Bureau, ITU, Facebook
1.1M
7.0%
wearesocial.sg • @wearesocialsg • 62
64. JAN
2014
CHINA: DATA SNAPSHOT
1,349,585,838
51%
49%
TOTAL POPULATION
URBAN
RURAL
590,560,000
INTERNET USERS
623,300,000
ACTIVE QZONE USERS
1,206,553,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, CNNIC, Tencent, ITU
44%
INTERNET PENETRATION
46%
QZONE PENETRATION
89%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 64
65. JAN
2014
CHINA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 31M
43%
1H 55M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 65
66. JAN
2014
CHINA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
42%
1H 30M
51%
24%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 66
67. JAN
2014
CHINA: SOCIAL MEDIA USE
98%
ANY SOCIAL NETWORK
87%
83%
SINA WEIBO
62%
76%
QZONE
53%
75%
TENCENT WEIBO
YOUKU
RENREN
51%
74%
35%
56%
30%
We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 67
68. JAN
2014
CHINA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
80%
We Are Social • Source: GSMA Intelligence
20%
21%
wearesocial.sg • @wearesocialsg • 68
69. JAN
2014
CHINA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
47%
96%
98%
69%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 69
70. JAN
2014
CHINA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
232M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
17%
660M
Tencent. ‘Active social media users’ is for QQ platform.
We Are Social • Sources: US Census Bureau, ITU, Facebook
49%
wearesocial.sg • @wearesocialsg • 70
72. JAN
2014
FIJI: SNAPSHOT
896,758
52%
48%
TOTAL POPULATION
URBAN
RURAL
300,326
INTERNET USERS
260,000
ACTIVE FACEBOOK USERS
858,809
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
33%
INTERNET PENETRATION
29%
FACEBOOK PENETRATION
96%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 72
73. JAN
2014
FIJI: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
95%
We Are Social • Source: GSMA Intelligence
5%
8%
wearesocial.sg • @wearesocialsg • 73
74. JAN
2014
FIJI: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
97K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
11%
We Are Social • Sources: US Census Bureau, ITU, Facebook
198K
22%
wearesocial.sg • @wearesocialsg • 74
76. JAN
2014
HONG KONG: SNAPSHOT
7,182,724
TOTAL POPULATION
5,207,762
INTERNET USERS
4,400,000
ACTIVE FACEBOOK USERS
16,403,076
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
100%
URBAN
73%
INTERNET PENETRATION
61%
FACEBOOK PENETRATION
228%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 76
77. JAN
2014
HONG KONG: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 32M
67%
2H 08M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 77
78. JAN
2014
HONG KONG: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
71%
2H 01M
45%
17%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 78
79. JAN
2014
HONG KONG: SOCIAL MEDIA USE
96%
ANY SOCIAL NETWORK
64%
91%
FACEBOOK
53%
58%
GOOGLE+
INSTAGRAM
SINA WEIBO
TWITTER
15%
32%
10%
29%
10%
22%
8%
We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.
wearesocial.sg • @wearesocialsg • 79
80. JAN
2014
HONG KONG: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
49%
We Are Social • Source: GSMA Intelligence
51%
57%
wearesocial.sg • @wearesocialsg • 80
81. JAN
2014
HONG KONG: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
63%
92%
89%
43%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 81
82. JAN
2014
HONG KONG: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
5.3M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
74%
We Are Social • Sources: US Census Bureau, ITU, Facebook
3.8M
53%
wearesocial.sg • @wearesocialsg • 82
85. JAN
2014
INDIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 54M
11%
2H 36M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 85
86. JAN
2014
INDIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
12%
2H 26M
57%
29%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 86
87. JAN
2014
INDIA: SOCIAL MEDIA USE
97%
ANY SOCIAL NETWORK
72%
94%
FACEBOOK
55%
78%
GOOGLE+
35%
67%
TWITTER
30%
54%
LINKEDIN
ORKUT
24%
51%
17%
We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 87
88. JAN
2014
INDIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
95%
We Are Social • Source: GSMA Intelligence
5%
6%
wearesocial.sg • @wearesocialsg • 88
89. JAN
2014
INDIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
13%
95%
91%
54%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 89
90. JAN
2014
INDIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
59.8M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
4.9%
We Are Social • Sources: US Census Bureau, ITU, Facebook
72M
5.9%
wearesocial.sg • @wearesocialsg • 90
93. JAN
2014
INDONESIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 27M
14%
2H 30M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 93
94. JAN
2014
INDONESIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
15%
2H 54M
74%
32%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 94
95. JAN
2014
INDONESIA: SOCIAL MEDIA USE
98%
ANY SOCIAL NETWORK
79%
93%
FACEBOOK
59%
80%
TWITTER
41%
74%
GOOGLE+
LINKEDIN
INSTAGRAM
33%
39%
15%
32%
12%
We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 95
96. JAN
2014
INDONESIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
99%
We Are Social • Source: GSMA Intelligence
1%
22%
wearesocial.sg • @wearesocialsg • 96
97. JAN
2014
INDONESIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
14%
94%
95%
57%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 97
98. JAN
2014
INDONESIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
80.1M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
32%
We Are Social • Sources: US Census Bureau, ITU, Facebook
52M
21%
wearesocial.sg • @wearesocialsg • 98
100. JAPAN: SNAPSHOT
127,253,075
91%
9%!
JAN
2014
TOTAL POPULATION
URBAN
RURAL
100,684,474
INTERNET USERS
22,000,000
ACTIVE FACEBOOK USERS
138,362,823
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
79%
INTERNET PENETRATION
17%
FACEBOOK PENETRATION
109%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 100
101. JAN
2014
JAPAN: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 27M
48%
1H 01M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 101
102. JAN
2014
JAPAN: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
58%
0H 45M
11%
5%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 102
103. JAN
2014
JAPAN: SOCIAL MEDIA USE
66%
ANY SOCIAL NETWORK
42%
39%
TWITTER
22%
38%
FACEBOOK
MIXI
GOOGLE+
TUMBLR
22%
25%
8%
17%
2%
2%
1%
We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 103
104. JAN
2014
JAPAN: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
1%
We Are Social • Source: GSMA Intelligence
99%
86%
wearesocial.sg • @wearesocialsg • 104
105. JAN
2014
JAPAN: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
25%
89%
81%
44%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 105
106. JAN
2014
JAPAN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
144M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
113%
We Are Social • Sources: US Census Bureau, ITU, Facebook
19.2M
15%
wearesocial.sg • @wearesocialsg • 106
108. JAN
2014
LAOS: SNAPSHOT
6,695,166
34%
66%
TOTAL POPULATION
URBAN
RURAL
707,871
INTERNET USERS
420,000
ACTIVE FACEBOOK USERS
6,492,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
11%
INTERNET PENETRATION
6%
FACEBOOK PENETRATION
97%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 108
109. JAN
2014
LAOS: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
98%
We Are Social • Source: GSMA Intelligence
2%
11%
wearesocial.sg • @wearesocialsg • 109
110. JAN
2014
LAOS: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
54K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
0.8%
We Are Social • Sources: US Census Bureau, ITU, Facebook
360K
5.4%
wearesocial.sg • @wearesocialsg • 110
112. JAN
2014
MACAU: SNAPSHOT
583,003
TOTAL POPULATION
371,512
INTERNET USERS
300,000
ACTIVE FACEBOOK USERS
1,613,457
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
100%
URBAN
34%
INTERNET PENETRATION
51%
FACEBOOK PENETRATION
277%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 112
113. JAN
2014
MACAU: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
63%
We Are Social • Source: GSMA Intelligence
37%
98%
wearesocial.sg • @wearesocialsg • 113
114. JAN
2014
MACAU: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
N/A
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
N/A
We Are Social • Sources: US Census Bureau, ITU, Facebook
260K
44.6%
wearesocial.sg • @wearesocialsg • 114
117. JAN
2014
MALAYSIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 36M
58%
3H 03M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 117
118. JAN
2014
MALAYSIA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
64%
3H 17M
58%
28%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 118
119. JAN
2014
MALAYSIA: SOCIAL MEDIA USE
98%
ANY SOCIAL NETWORK
72%
95%
FACEBOOK
59%
77%
GOOGLE+
32%
57%
TWITTER
23%
40%
INSTAGRAM
LINKEDIN
16%
32%
9%
We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users.
wearesocial.sg • @wearesocialsg • 119
120. JAN
2014
MALAYSIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
77%
We Are Social • Source: GSMA Intelligence
23%
43%
wearesocial.sg • @wearesocialsg • 120
121. JAN
2014
MALAYSIA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
35%
94%
91%
42%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 121
122. JAN
2014
MALAYSIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
4.0M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
14%
We Are Social • Sources: US Census Bureau, ITU, Facebook
13M
44%
wearesocial.sg • @wearesocialsg • 122
124. JAN
2014
MALDIVES: SNAPSHOT
393,988
41%
59%
TOTAL POPULATION
URBAN
RURAL
153,560
INTERNET USERS
174,000
ACTIVE FACEBOOK USERS
560,547
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
39%
INTERNET PENETRATION
44%
FACEBOOK PENETRATION
142%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 124
125. JAN
2014
MALDIVES: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
87%
We Are Social • Source: GSMA Intelligence
13%
10%
wearesocial.sg • @wearesocialsg • 125
126. JAN
2014
MALDIVES: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
85K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
22%
We Are Social • Sources: US Census Bureau, ITU, Facebook
134K
34%
wearesocial.sg • @wearesocialsg • 126
128. JAN
2014
MONGOLIA: SNAPSHOT
3,226,516
69%
31%
TOTAL POPULATION
URBAN
RURAL
521,520
INTERNET USERS
720,000
ACTIVE FACEBOOK USERS
3,375,205
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
16%
INTERNET PENETRATION
22%
FACEBOOK PENETRATION
105%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 128
129. JAN
2014
MONGOLIA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
96%
We Are Social • Source: GSMA Intelligence
4%
21%
wearesocial.sg • @wearesocialsg • 129
130. JAN
2014
MONGOLIA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
861K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
27%
We Are Social • Sources: US Census Bureau, ITU, Facebook
540K
17%
wearesocial.sg • @wearesocialsg • 130
133. JAN
2014
MYANMAR: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
99%
We Are Social • Source: GSMA Intelligence
1%
14%
wearesocial.sg • @wearesocialsg • 133
134. JAN
2014
MYANMAR: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
N/A
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
N/A
We Are Social • Sources: US Census Bureau, ITU, Facebook
1.1M
2.0%
wearesocial.sg • @wearesocialsg • 134
136. JAN
2014
NEPAL: SNAPSHOT
30,430,267
31%
69%
TOTAL POPULATION
URBAN
RURAL
7,300,000
INTERNET USERS
3,200,000
ACTIVE FACEBOOK USERS
16,380,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
24%
INTERNET PENETRATION
11%
FACEBOOK PENETRATION
54%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 136
137. JAN
2014
NEPAL: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
94%
We Are Social • Source: GSMA Intelligence
6%
2%
wearesocial.sg • @wearesocialsg • 137
138. JAN
2014
NEPAL: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
N/A
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
N/A
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.8M
9.2%
wearesocial.sg • @wearesocialsg • 138
140. JAN
2014
NEW ZEALAND: SNAPSHOT
4,365,113
86%
14%
TOTAL POPULATION
URBAN
RURAL
3,873,982
INTERNET USERS
2,400,000
ACTIVE FACEBOOK USERS
4,922,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
89%
INTERNET PENETRATION
55%
FACEBOOK PENETRATION
113%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 140
141. JAN
2014
NEW ZEALAND: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
65%
We Are Social • Source: GSMA Intelligence
35%
65%
wearesocial.sg • @wearesocialsg • 141
142. JAN
2014
NEW ZEALAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
54%
89%
74%
33%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 142
143. JAN
2014
NEW ZEALAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
2.8M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
65%
We Are Social • Sources: US Census Bureau, ITU, Facebook
1.9M
44%
wearesocial.sg • @wearesocialsg • 143
145. JAN
2014
NORTH KOREA: SNAPSHOT
24,720,407
60%
40%
TOTAL POPULATION
URBAN
RURAL
[N/A]
[N/A]
INTERNET USERS
8,200
ACTIVE FACEBOOK USERS
1,700,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
INTERNET PENETRATION
0.03%
FACEBOOK PENETRATION
7%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 145
146. JAN
2014
NORTH KOREA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
100%
We Are Social • Source: GSMA Intelligence
0%
100%
wearesocial.sg • @wearesocialsg • 146
147. JAN
2014
NORTH KOREA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
N/A
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
N/A
We Are Social • Sources: US Census Bureau, ITU, Facebook
4,600
~0%
wearesocial.sg • @wearesocialsg • 147
150. JAN
2014
PAKISTAN: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
97%
We Are Social • Source: GSMA Intelligence
3%
3%
wearesocial.sg • @wearesocialsg • 150
151. JAN
2014
PAKISTAN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
580K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
0.3%
We Are Social • Sources: US Census Bureau, ITU, Facebook
7.6M
3.9%
wearesocial.sg • @wearesocialsg • 151
153. JAN
2014
PAPUA NEW GUINEA: SNAPSHOT
6,341,902
13%
87%
TOTAL POPULATION
URBAN
RURAL
145,256
2%
INTERNET USERS
260,000
ACTIVE FACEBOOK USERS
INTERNET PENETRATION
4%
FACEBOOK PENETRATION
2,709,000
ACTIVE MOBILE SUBSCRIPTIONS
42%
MOBILE SUBSCRIPTION PENETRATION
We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA
wearesocial.sg • @wearesocialsg • 153
154. JAN
2014
PAPUA NEW GUINEA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
84%
We Are Social • Source: GSMA Intelligence
16%
8%
wearesocial.sg • @wearesocialsg • 154
155. JAN
2014
PAPUA NEW GUINEA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
N/A
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
N/A
We Are Social • Sources: US Census Bureau, ITU, Facebook
240K
3.7%
wearesocial.sg • @wearesocialsg • 155
158. JAN
2014
PHILIPPINES: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
6H 12M
31%
2H 48M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 158
159. JAN
2014
PHILIPPINES: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
35%
4H 01M
62%
29%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 159
160. JAN
2014
PHILIPPINES: SOCIAL MEDIA USE
98%
ANY SOCIAL NETWORK
78%
97%
FACEBOOK
69%
81%
TWITTER
40%
69%
GOOGLE+
39%
42%
INSTAGRAM
LINKEDIN
20%
39%
14%
We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users.
wearesocial.sg • @wearesocialsg • 160
161. JAN
2014
PHILIPPINES: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
96%
We Are Social • Source: GSMA Intelligence
4%
30%
wearesocial.sg • @wearesocialsg • 161
162. JAN
2014
PHILIPPINES: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
39%
93%
88%
32%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 162
163. JAN
2014
PHILIPPINES: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
4.0M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
3.8%
We Are Social • Sources: US Census Bureau, ITU, Facebook
24M
23%
wearesocial.sg • @wearesocialsg • 163
165. JAN
2014
SINGAPORE: SNAPSHOT
5,460,302
TOTAL POPULATION
100%
URBAN
3,971,318
INTERNET USERS
3,200,000
ACTIVE FACEBOOK USERS
8,063,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
73%
INTERNET PENETRATION
59%
FACEBOOK PENETRATION
148%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 165
166. JAN
2014
SINGAPORE: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 16M
64%
1H 57M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 166
167. JAN
2014
SINGAPORE: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
70%
2H 10M
49%
18%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 167
168. JAN
2014
SINGAPORE: SOCIAL MEDIA USE
96%
ANY SOCIAL NETWORK
68%
92%
FACEBOOK
59%
54%
TWITTER
19%
45%
GOOGLE+
LINKEDIN
INSTAGRAM
18%
36%
13%
25%
12%
We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 168
169. JAN
2014
SINGAPORE: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
47%
We Are Social • Source: GSMA Intelligence
53%
55%
wearesocial.sg • @wearesocialsg • 169
170. JAN
2014
SINGAPORE: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
72%
96%
87%
44%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 170
171. JAN
2014
SINGAPORE: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
6.7M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
123%
We Are Social • Sources: US Census Bureau, ITU, Facebook
2.8M
51%
wearesocial.sg • @wearesocialsg • 171
173. JAN
2014
SOUTH KOREA: SNAPSHOT
48,955,203
83%
17%
TOTAL POPULATION
URBAN
RURAL
41,091,681
INTERNET USERS
13,000,000
ACTIVE FACEBOOK USERS
53,624,427
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
84%
INTERNET PENETRATION
27%
FACEBOOK PENETRATION
110%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 173
174. JAN
2014
SOUTH KOREA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
3H 27M
75%
1H 35M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 174
175. JAN
2014
SOUTH KOREA: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
74%
1H 01M
37%
17%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 175
176. JAN
2014
SOUTH KOREA: SOCIAL MEDIA USE
84%
ANY SOCIAL NETWORK
48%
75%
FACEBOOK
36%
56%
TWITTER
GOOGLE+
ME2DAY
NATE CONNECT
22%
38%
7%
33%
7%
8%
1%
We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 176
177. JAN
2014
SOUTH KOREA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
3%
We Are Social • Source: GSMA Intelligence
97%
64%
wearesocial.sg • @wearesocialsg • 177
178. JAN
2014
SOUTH KOREA: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
73%
94%
94%
56%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 178
179. JAN
2014
SOUTH KOREA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
51.9M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
106%
We Are Social • Sources: US Census Bureau, ITU, Facebook
11.4M
23%
wearesocial.sg • @wearesocialsg • 179
181. JAN
2014
SRI LANKA: SNAPSHOT
21,675,648
TOTAL POPULATION
3,927,948
INTERNET USERS
2,000,000
ACTIVE FACEBOOK USERS
20,324,070
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
15%
85%
URBAN
RURAL
18%
INTERNET PENETRATION
9%
FACEBOOK PENETRATION
94%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 181
182. JAN
2014
SRI LANKA: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
91%
We Are Social • Source: GSMA Intelligence
9%
13%
wearesocial.sg • @wearesocialsg • 182
183. JAN
2014
SRI LANKA: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
953K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
4.4%
We Are Social • Sources: US Census Bureau, ITU, Facebook
1.4M
6.6%
wearesocial.sg • @wearesocialsg • 183
185. JAN
2014
TAIWAN: SNAPSHOT
23,299,716
78%
22%
TOTAL POPULATION
URBAN
RURAL
17,656,414
INTERNET USERS
15,000,000
ACTIVE FACEBOOK USERS
29,455,219
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
76%
INTERNET PENETRATION
64%
FACEBOOK PENETRATION
126%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 185
186. JAN
2014
TAIWAN: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 40M
62%
2H 19M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 186
187. JAN
2014
TAIWAN: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
73%
2H 24M
41%
23%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 187
188. JAN
2014
TAIWAN: SOCIAL MEDIA USE
95%
ANY SOCIAL NETWORK
67%
92%
FACEBOOK
60%
70%
GOOGLE+
TWITTER
#N/A
PLURK
25%
25%
7%
23%
#N/A
18%
5%
We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users.
wearesocial.sg • @wearesocialsg • 188
189. JAN
2014
TAIWAN: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
14%
We Are Social • Source: GSMA Intelligence
86%
70%
wearesocial.sg • @wearesocialsg • 189
190. JAN
2014
TAIWAN: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
51%
95%
87%
37%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 190
191. JAN
2014
TAIWAN: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
10.7M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
46%
We Are Social • Sources: US Census Bureau, ITU, Facebook
12.2M
53%
wearesocial.sg • @wearesocialsg • 191
194. JAN
2014
THAILAND: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
5H 07M
24%
3H 04M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 194
195. JAN
2014
THAILAND: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
25%
3H 39M
50%
36%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 195
196. JAN
2014
THAILAND: SOCIAL MEDIA USE
97%
ANY SOCIAL NETWORK
76%
96%
FACEBOOK
68%
69%
GOOGLE+
36%
57%
TWITTER
32%
40%
INSTAGRAM
LINKEDIN
22%
23%
7%
We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users.
OWN AN ACCOUNT
USED IN THE PAST MONTH
wearesocial.sg • @wearesocialsg • 196
197. JAN
2014
THAILAND: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
89%
We Are Social • Source: GSMA Intelligence
11%
12%
wearesocial.sg • @wearesocialsg • 197
198. JAN
2014
THAILAND: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
31%
95%
94%
51%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 198
199. JAN
2014
THAILAND: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
67K
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
0.1%
We Are Social • Sources: US Census Bureau, ITU, Facebook
22M
33%
wearesocial.sg • @wearesocialsg • 199
202. JAN
2014
TIMOR-LESTE: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
98%
We Are Social • Source: GSMA Intelligence
2%
N/A
wearesocial.sg • @wearesocialsg • 202
203. JAN
2014
TIMOR-LESTE: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
N/A
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
N/A
We Are Social • Sources: US Census Bureau, ITU, Facebook
76K
6.5%
wearesocial.sg • @wearesocialsg • 203
205. JAN
2014
VIETNAM: SNAPSHOT
92,477,857
31%
69%
TOTAL POPULATION
URBAN
RURAL
36,140,967
INTERNET USERS
20,000,000
ACTIVE FACEBOOK USERS
134,066,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
39%
INTERNET PENETRATION
22%
FACEBOOK PENETRATION
145%
MOBILE SUBSCRIPTION PENETRATION
wearesocial.sg • @wearesocialsg • 205
206. JAN
2014
VIETNAM: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP OR LAPTOP
MOBILE INTERNET
PENETRATION AS A
PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND USING MOBILE
INTERNET EACH DAY
4H 37M
34%
1H 43M
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 206
207. JAN
2014
VIETNAM: SOCIAL INDICATORS
SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
AVERAGE TIME SOCIAL
MEDIA USERS SPEND
ON SOCIAL MEDIA
EACH DAY
PERCENTAGE OF
MOBILE USERS USING
SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF
MOBILE USERS USING
LOCATION-BASED
SERVICES
38%
2H 23M
58%
25%
We Are Social • Sources: US Census Bureau, GlobalWebIndex
wearesocial.sg • @wearesocialsg • 207
208. JAN
2014
VIETNAM: SOCIAL MEDIA USE
97%
ANY SOCIAL NETWORK
81%
95%
FACEBOOK
67%
76%
GOOGLE+
34%
45%
TWITTER
LINKEDIN
PINTEREST
16%
22%
8%
18%
5%
We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users.
wearesocial.sg • @wearesocialsg • 208
209. JAN
2014
VIETNAM: CONTRACT TYPE
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
89%
We Are Social • Source: GSMA Intelligence
11%
16%
wearesocial.sg • @wearesocialsg • 209
210. JAN
2014
VIETNAM: SMARTPHONE USAGE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
20%
97%
95%
60%
We Are Social • Source: Google’s “Our Mobile Planet” Report
wearesocial.sg • @wearesocialsg • 210
211. JAN
2014
VIETNAM: MOBILE STATS
NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS
MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
17.6M
ACTIVE SOCIAL MEDIA
USERS ACCESSING
SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF
MOBILE SOCIAL AS A
PERCENTAGE OF THE
TOTAL POPULATION
#
19%
We Are Social • Sources: US Census Bureau, ITU, Facebook
17M
18%
wearesocial.sg • @wearesocialsg • 211
212. FIND OUT MORE AT
WEARESOCIAL.SG
We Are Social
wearesocial.sg • @wearesocialsg • 250
213. DATA SOURCES USED IN THIS REPORT
Population data
Latest available data from the United States Census Bureau (mid-2013 data), correct as at
January 2014.
Internet user data
Latest available data from InternetWorldStats.com and the China Internet Network Information
Centre, correct as at January 2014; usage data extrapolated from GlobalWebIndex (Q3 2013).
Social media user data
Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo,
Tencent Weibo, Twitter, and VKontakte, correct as at January 2014; usage data extrapolated
from GlobalWebIndex’s Active Usage: Social Platforms(Q3 2013).
Mobile phone user data
Latest available data from Ericsson Mobility Report (November 2013), the International
Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government
Factbook, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active
Usage: Social Platforms (Q3 2013), and Google’s Our Mobile Planet Report (May 2013).
We Are Social
wearesocial.sg • @wearesocialsg • 213
214. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social
Making Friends & Influencing People • 45
215. WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
We Are Social
Making Friends & Influencing People • 46