Social Media For Entrepreneurs •
@eskimon • 1We Are Social SOCIAL MEDIA SIMON KEMP • WE ARE SOCIAL • JANUARY 2015 BUILDING SUCCESS IN JUST 10 MINUTES PER DAY we are social FOR THE TIME-STRAPPED! ENTREPRENEUR!

Social Media For Entrepreneurs •
@eskimon • 2We Are Social SIMONKEMP @eskimon

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@eskimon • 3We Are Social

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@eskimon • 4We Are Social SOCIAL FOR ENTREPRENEURS WHAT IS SOCIAL REALLY ALL ABOUT? WHY IS SOCIAL RELEVANT TO ME? WHO SHOULD I BE ENGAGING? HOW CAN I MAKE BEST USE OF SOCIAL? WHERE & WHEN SHOULD I BE POSTING? WHAT SHOULD I DO TO GET STARTED? WHERE CAN I GET MORE (FREE) HELP?

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@eskimon • 5We Are Social WHAT?

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@eskimon • 6We Are Social AS A TERM, ‘SOCIAL MEDIA’ IS MISLEADING

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@eskimon • 7We Are Social WE’RE GETTING TOO HUNG-UP ON THE ‘MEDIA’, AND MISSING THE SOCIAL MAGIC

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@eskimon • 8We Are Social THE BEST SOCIAL ACTIVITIES FOCUS ON INTERACTION BEFORE EXTENDING REACH

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@eskimon • 9We Are Social COUNT THE IMPRESSED, NOT THE IMPRESSIONS

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@eskimon • 10We Are Social THIS EVENING WE’RE GOING TO EXPLORE WAYS TO MAXIMISE SOCIAL ENGAGEMENT

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@eskimon • 11We Are Social BUT WHY WOULD THAT BE RELEVANT TO YOU AS AN ENTREPRENEUR IN THE FIRST PLACE?

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@eskimon • 12We Are Social WHY?

We Are Social @wearesocialsg •
13 GLOBAL DIGITAL SNAPSHOT ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS • Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence 7.21 JAN 2015 URBANISATION: 53% BILLION 3.10 PENETRATION: 42% BILLION 2.08 PENETRATION: 29% BILLION 3.65 PENETRATION: 51% BILLION 1.69 PENETRATION: 23% BILLION

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@eskimon • 14We Are Social SOCIAL IS THE ONLY PRACTICAL WAY FOR US TO CONVERSE AND ENGAGE AT SCALE

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@eskimon • 15We Are Social NB: ENGAGEMENT IS WHEN OTHER PEOPLE CARE, NOT JUST WHEN THEY’RE AWARE

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@eskimon • 16We Are Social SO HOW CAN YOU START MAKING (BETTER) USE OF SOCIAL’S HUGE POTENTIAL?

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@eskimon • 17We Are Social EFFECTIVENESS: DOING THE RIGHT THINGS EFFICIENCY: DOING THOSE THINGS RIGHT !!

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@eskimon • 18We Are Social A: DOING THE RIGHT THINGS

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@eskimon • 19We Are Social “BECAUSE EVERYONE ELSE IS DOING IT” IS NOT A VALID REASON TO DO SOCIAL

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@eskimon • 20We Are Social KNOW WHY YOU’RE DOING IT – AND WHAT YOU HOPE TO ACHIEVE – BEFORE YOU START

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@eskimon • 21We Are Social WHO?

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@eskimon • 22We Are Social IN ORDER TO SUCCEED, YOU FIRST NEED TO KNOW WHAT SUCCESS LOOKS LIKE

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@eskimon • 23We Are Social WHAT CHALLENGES OR OPPORTUNITIES ARE YOU HOPING TO ADDRESS?

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@eskimon • 24We Are Social WHO DO YOU NEED TO ENGAGE IN ORDER TO ADDRESS THEM?

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@eskimon • 25We Are Social HOW DO THEIR BELIEFS OR ATTITUDES NEED TO CHANGE FOR YOU TO SUCCEED?

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@eskimon • 26We Are Social START WITH WHAT YOU WANT PEOPLE TO UNDERSTAND – NOT WHAT YOU WILL SAY

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@eskimon • 27We Are Social USE SOCIAL TO SHARE THINGS THAT CAN BUILD THAT UNDERSTANDING OVER TIME

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@eskimon • 28We Are Social HOW? PART 1

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@eskimon • 29We Are Social DO YOU REALLY UNDERSTAND WHAT YOUR AUDIENCES THINK OR BELIEVE?

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@eskimon • 30We Are Social WHAT’S THE BEST WAY TO UNDERSTAND WHAT SOMEONE THINKS OR BELIEVES?

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@eskimon • 31We Are Social SUCCESSFUL CONVERSATIONS ARE MORE ABOUT LISTENING THAN ABOUT TALKING

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@eskimon • 32We Are Social SOCIAL LISTENING ALLOWS US TO UNDERSTAND AUDIENCES AT SCALE

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@eskimon • 33We Are Social WHAT’S MORE, WE CAN LISTEN WHEREVER AND WHENEVER WE WANT OR NEED TO

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@eskimon • 34We Are Social EVEN THE MOST TIME-STRAPPED ENTREPRENEUR CAN FIND 5 MINUTES…

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@eskimon • 35We Are Social TO DO #1: CREATE TWITTER LISTS FOR KEY PEOPLE: CUSTOMERS, INFLUENCERS, ETC.

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@eskimon • 36We Are Social GOOGLE ‘CREATE A TWITTER LIST’ TO LEARN HOW TO DO THIS; IT’LL TAKE YOU 3 MINUTES

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@eskimon • 37We Are Social TO DO #2: USE FREE LISTENING TOOLS TO DIG DEEPER INTO PUBLIC CONVERSATIONS

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@eskimon • 38We Are Social DOWNLOAD WE ARE SOCIAL’S FREE LISTEN, LEARN, EARN GUIDE FOR FULL DETAILS CLICK ! HERE TO ! DOWNLOAD!

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@eskimon • 39We Are Social ESSENTIAL TIP #1: USE SOCIAL TO LISTEN MORE THAN YOU USE IT FOR PROMOTION

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@eskimon • 40We Are Social HOW? PART 2

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@eskimon • 41We Are Social THE BEST MARKETING IS ALWAYS BASED ON THE MOST SIMPLE COMMON SENSE

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@eskimon • 42We Are Social TO SUCCEED IN SOCIAL, YOU NEED TO BE SOCIAL

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@eskimon • 43We Are Social 5 TRAITS OF SOCIAL PEOPLE 1. BE NATURAL 2. BE CONSIDERATE 3. BE SOCIABLE 4. BE GENEROUS 5. BE TRUE

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@eskimon • 44We Are Social BE NATURAL: ENGAGE WITH PEOPLE LIKE A PERSON, NOT A SALESPERSON OR MARKETER

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@eskimon • 45We Are Social BE CONSIDERATE: REALLY LISTEN TO PEOPLE AND FIND WAYS TO BE ‘THERE’ FOR THEM

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@eskimon • 46We Are Social BE SOCIABLE: ENGAGEMENT IS ABOUT HOW YOU RESPOND TO OTHER PEOPLE, TOO

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@eskimon • 47We Are Social The true spirit of conversation consists more in bringing out the cleverness of others than in showing a great deal of it yourself; he who goes away pleased with himself and his own wit is also greatly pleased with you. ~JeandeLaBrùyere “

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@eskimon • 48We Are Social BE GENEROUS: OFFER PEOPLE VALUE BEFORE ASKING SOMETHING IN RETURN

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@eskimon • 49We Are Social BE TRUE: DON’T TRY TO BE WHAT YOU’RE NOT – AUTHENTIC IS BETTER THAN COOL

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@eskimon • 50We Are Social DOWNLOAD OUR FREE, IN-DEPTH HOW-TO GUIDE – SOCIAL BRANDS – TO LEARN MORE CLICK ! HERE TO ! DOWNLOAD!

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@eskimon • 51We Are Social LET’S LOOK AT GENEROSITY IN A BIT MORE DETAIL

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@eskimon • 52We Are Social THE EASIEST WAY TO EARN SOMEONE’S ATTENTION IS TO OFFER THEM REAL VALUE

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@eskimon • 53We Are Social MOST MARKETING FAILS BECAUSE IT INTERRUPTS US TO TRY AND SELL US THINGS

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@eskimon • 54We Are Social BUT WE CAN USE SOCIAL MARKETING TO HELP PEOPLE ACHIEVE THEIR OBJECTIVES

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@eskimon • 55We Are Social WHAT CAN YOU OFFER AUDIENCES FOR FREE IN SOCIAL THAT THEY’LL REALLY WANT?

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@eskimon • 56We Are Social

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@eskimon • 57We Are Social ESSENTIAL TIP #2: WHEN TALKING IN SOCIAL, ALWAYS ADD AUDIENCE VALUE

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@eskimon • 58We Are Social HOW? PART 3

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@eskimon • 59We Are Social THE NUMBER ONE QUESTION I GET ASKED BY CLIENTS: WHAT SHOULD I TALK ABOUT?

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@eskimon • 60We Are Social THE SIMPLE ANSWER: TALK ABOUT WHAT YOUR AUDIENCE CARES ABOUT

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@eskimon • 61We Are Social BUT!

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@eskimon • 62We Are Social MAKE SURE YOU ADD DISTINCT VALUE – DON’T JUST JUMP ON THE BANDWAGON

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@eskimon • 63We Are Social ADDING VALUE: BETTER, EASIER, FASTER, RICHER, MORE REWARDING, MORE FUN,…

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@eskimon • 64We Are Social IDENTIFY SOME KEY THEMES AND BUILD ON- GOING, VALUABLE CONTENT AROUND THEM

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@eskimon • 65We Are Social

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@eskimon • 66We Are Social USE BLOGS, VIDEOS, TWEETS, ETC. TO SHARE DIFFERENT CONTENT AROUND YOUR THEMES

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@eskimon • 67We Are Social TO DO #3: LEARN TO ‘RE’: RECYCLE, REUSE, REPURPOSE, REWARD, AND RESPOND

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@eskimon • 68We Are Social REPURPOSE AND RECYCLE CONTENT INTO ‘SNACKS’ THAT ENRICH YOUR FEED

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@eskimon • 69We Are Social

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@eskimon • 70We Are Social

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@eskimon • 71We Are Social CREATE SMALL PIECES OF DAILY CONTENT TO HELP BUILD ENDURING ENGAGEMENT

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@eskimon • 72We Are Social

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@eskimon • 73We Are Social OFFER PEOPLE SOLUTIONS INSTEAD OF TRYING TO SELL THEM PRODUCTS

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@eskimon • 74We Are Social YOU DON’T NEED TO BE THE ONE CREATING ALL THE CONTENT THAT YOU SHARE, EITHER

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@eskimon • 75We Are Social SHARE THIRD-PARTY CONTENT WITH YOUR OWN THOUGHTS TO ADD NEW VALUE

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@eskimon • 76We Are Social

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@eskimon • 77We Are Social REPOSTING COMMUNITY CONTENT (WITH ATTRIBUTION) HELPS BUILD RELATIONSHIPS

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@eskimon • 78We Are Social

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@eskimon • 79We Are Social BUT ONCE YOU’VE GOT IT, WHAT SHOULD YOU DO WITH ALL THIS GREAT CONTENT?

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@eskimon • 80We Are Social B: DOING THINGS RIGHT

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@eskimon • 81We Are Social WHERE? WHEN?

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@eskimon • 82We Are Social THE CHANNELS YOU USE DEPEND ON WHAT YOU WANT TO SHARE, AND WITH WHOM

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@eskimon • 83We Are Social THE BIGGEST PLATFORM IS NOT ALWAYS THE BEST FOR YOUR NEEDS

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@eskimon • 84We Are Social TAKE TIME TO UNDERSTAND YOUR AUDIENCE’S BEHAVIOUR, AND FOLLOW THAT

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@eskimon • 85We Are Social THE SECOND-TOP QUESTION I GET FROM CLIENTS: HOW OFTEN SHOULD I POST?

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@eskimon • 86We Are Social “HOW OFTEN SHOULD I SPEAK TO MY FRIENDS?”

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@eskimon • 87We Are Social YOU CAN SHARE AS OFTEN AS YOU HAVE SOMETHING VALUABLE TO OFFER

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@eskimon • 88We Are Social BUT: REMEMBER THAT YOU SHOULD AIM TO LISTEN TWICE AS MUCH AS YOU TALK

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@eskimon • 89We Are Social ESSENTIAL TIP #3: ‘FREQUENT SNACKS’ ARE THE MOST EFFICIENT SOCIAL APPROACH

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@eskimon • 90We Are Social 3 ESSENTIAL SOCIAL SKILLS 1. LISTEN MORE THAN YOU TALK 2. ALWAYS ADD AUDIENCE VALUE 3. GO FOR ‘FREQUENT SNACK’ SHARING

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@eskimon • 91We Are Social WHAT NEXT?

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@eskimon • 92We Are Social TO DO TODAY: GET STARTED, AND KEEP EXPERIMENTING

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@eskimon • 93We Are Social IF YOU NEED HELP: GET FREE, ON-GOING TIPS AND ADVICE AT WEARESOCIAL.SG

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@eskimon • 94We Are Social @eskimon

Social Media For Entrepreneurs •
@eskimon • 95We Are Social GOOD LUCK!

Social Media For Entrepreneurs •
@eskimon • 96We Are Social WE ARE SOCIAL SINGAPORE SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG