This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in India. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.

1. SOCIAL, DIGITAL
AND MOBILE IN
INDIA
NOVEMBER 2012
we are social

2. FOR FURTHER INFORMATION AND OTHER
REPORTS IN THE #SDMW SERIES, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
WEARESOCIAL.SG
3

3. NOV
2012 INDIA
1,205,074,000 31% 69%
TOTAL POPULATION URBAN RURAL
137,000,000 11%
INTERNET USERS INTERNET PENETRATION
60,545,120 5%
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORKING PENETRATION
934,100,000 78%
MOBILE SUBSCRIBERS MOBILE PENETRATION
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
3
URBANISATION: UN (2011); INTERNET: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012); SOCIAL NETWORK: FACEBOOK (OCT 2012); MOBILE: BASED ON TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012)

4. CURRENT POPULATION OF INDIA:
1,205,074,000
SOURCE: THE US CENSUS BUREAU (OCT 2012) 4

5. INDIA’S POPULATION WILL
GROW BY MORE THAN
16,000,000
PEOPLE IN 2012
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 5

6. THAT EQUATES TO A NEW BABY BORN
EVERY 2 SECONDS
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 6

7. 69%
OF INDIA’S POPULATION
LIVES IN RURAL AREAS
SOURCE: THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 7

8. 56%
OF INDIA’S POPULATION
IS UNDER THE AGE OF 30
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 8

9. MEDIAN AGE OF
INDIA’S POPULATION:
26
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (NOV 2012) 9

10. 30%
OF INDIA’S POPULATION
IS BELOW THE AGE OF 15
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 10

11. NUMBER OF INTERNET USERS IN INDIA:
137,000,000
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 11

12. (!
THAT’S BIGGER THAN THE
POPULATION OF JAPAN )!
SOURCES: BASED ON DATA FROM THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012) 12

13. INTERNET PENETRATION IN INDIA:
11%
SOURCES: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012) 13

14. (! THAT’S 3 TIMES LOWER
THAN THE GLOBAL AVERAGE )!
SOURCES: BASED ON DATA FROM THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND THE US CENSUS BUREAU (OCT 2012) 14

15. BUT INDIA’S INTERNET
POPULATION IS STILL THE
THIRD LARGEST
IN THE WORLD, AFTER
CHINA AND THE USA
SOURCES: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) AND INTERNETWORLDSTATS (ACCESSED SEP 2012) 15

16. THE NUMBER OF INTERNET USERS
IN INDIA IS GROWING BY MORE THAN
1,500,000
EVERY MONTH
SOURCE: COMSCORE (AUG 2012) 16

17. (!
THAT’S LIKE ADDING THE POPULATION
OF THE NETHERLANDS EVERY YEAR )!
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 17

18. INDIA ADDS A NEW
INTERNET USER EVERY
2 SECONDS
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 18

19. INDIA IS THE
FASTEST
GROWING ONLINE
MARKET IN THE WORLD
SOURCE: COMSCORE (AUG 2012) 19

20. INTERNET USE IN
INDIA GREW BY
41%
IN THE 12 MONTHS
TO JULY 2012
SOURCE: COMSCORE (AUG 2012) 20

21. 75%
OF INDIAN NETIZENS ARE
BELOW THE AGE OF 35
SOURCE: COMSCORE (AUG 2012) 21

22. 39%
OF INDIA’S INTERNET
USERS ARE FEMALE
SOURCE: COMSCORE (AUG 2012) 22

23. A REPORT FOUND THAT INDIAN
NETIZENS SPEND AN AVERAGE OF
8 HOURS
EVERY DAY ON THE INTERNET
SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012) 23

24. IF THAT WERE TRUE OF ALL OF INDIA’S
NETIZENS, THAT WOULD ADD UP TO
1,000,000,000
HOURS SPENT ONLINE EVERY SINGLE DAY
SOURCE: BASED ON RESEARCH DATA CITED IN THE TIMES OF INDIA (APR 2012) 24

25. (! )!
THAT’S THE EQUIVALENT OF MORE
THAN 45 MILLION YEARS SPENT ON
THE INTERNET IN INDIA EVERY YEAR
SOURCE: BASED ON RESEARCH DATA CITED IN THE TIMES OF INDIA (APR 2012) 25

26. 83%
OF INDIAN NETIZENS SAY THEY COULDN’T LIVE
WITHOUT THE INTERNET FOR MORE THAN 24 HOURS
SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012) 26

27. YOUNG PEOPLE IN INDIA WILL SPEND MORE THAN
US $9,000,000,000
ON MOBILE INTERNET ACTIVITIES IN 2012
SOURCE: RESEARCH CITED IN THE TIMES OF INDIA (APR 2012) 27

28. (! THAT’S MORE THAN THE ENTIRE
ANNUAL GDP OF THE BAHAMAS )!
SOURCE: BASED ON DATA CITED IN AN ARTICLE IN THE TIMES OF INDIA (APR 2012) AND GDP DATA FROM THE UNITED NATIONS (2010) 28

29. THERE ARE
156
INTERNET PROVIDERS
IN INDIA
SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (MAY 2012) 29

30. 29,000,000
INDIAN HOUSEHOLDS HAVE
ACCESS TO THE INTERNET
SOURCE: JUXT, AS CITED IN THE ADMA YEARBOOK 2012 30

31. 15,000,000
INDIANS USE BROADBAND SERVICES
SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 31

32. (! THAT’S MORE THAN THE
POPULATION OF ECUADOR )!
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 32

33. 72%
OF INDIAN NETIZENS
LIVE IN URBAN AREAS
SOURCE: BASED ON DATA FROM INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 33

34. REASONS FOR GOING ONLINE IN URBAN INDIA
87% 67%
COMMUNICATION SOCIAL
NETWORKING
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 34

35. NUMBER OF INTERNET USERS
LIVING IN RURAL AREAS OF INDIA:
38,000,000
SOURCE: THE INTERNET AND MOBILE ASSOCIATION OF INDIA (SEP 2012) 35

36. 82%
OF INDIA’S RURAL NETIZENS GO
ONLINE AT LEAST ONCE PER MONTH
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 36

37. INDIA’S RURAL CONNECTION POINTS
58% 12%
VIA WEBCAFÉS AND VIA MOBILE
COMMUNITY CENTRES DEVICES
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 37

38. REASONS FOR GOING ONLINE IN RURAL INDIA
75% 56%
ENTERTAINMENT COMMUNICATION
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 38

39. 73%
OF INDIA’S NETIZENS
WATCH ONLINE VIDEO
SOURCE: COMSCORE VIDEO METRIX (JUN 2012) 39

40. INDIAN NETIZENS
WATCHED AN AVERAGE OF
77 VIDEOS
EACH IN JUNE 2012
SOURCE: COMSCORE (AUG 2012) 40

41. 41%
OF INDIAN NETIZENS
PLAY ONLINE GAMES
SOURCE: COMSCORE (AUG 2012) 41

42. GROWTH OF ONLINE GAMES IN
INDIA IN THE PAST 12 MONTHS:
60%
SOURCE: COMSCORE (AUG 2012) 42

43. 60%
OF INDIA’S NETIZENS MAKE
USE OF ONLINE RETAIL
SOURCE: COMSCORE (AUG 2012) 43

44. APPAREL IS THE FASTEST GROWING
ONLINE RETAIL CATEGORY IN INDIA,
FOLLOWED BY CONSUMER GOODS
SOURCE: COMSCORE (AUG 2012) 44

45. ONLINE ADVERTISING IN INDIA IS
GROWING AT AN ANNUAL RATE OF
25%
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (APR 2012) 45

46. ONLINE AD SPEND
EQUATES TO AROUND
11%
OF OFFLINE AD
SPEND IN INDIA
SOURCE: INTERNET AND MOBILE ASSOCIATION OF INDIA (APR 2012) 46

47. TOGETHER, GOOGLE AND
FACEBOOK ACCOUNT FOR
60%
OF INDIA'S ONLINE
ADVERTISING MARKET
SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 47

48. 50%
OF INDIA’S CLASSIFIEDS
MARKET IS ONLINE ADS
SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 48

49. SOCIAL NETWORKING IS THE PRIMARY
DRIVER OF ONLINE ACTIVITY IN INDIA
SOURCE: COMSCORE (AUG 2012) 49

50. SOCIAL NETWORKING USERS IN INDIA:
60,545,120
SOURCE: FACEBOOK AD PLANNER (NOV 2012) 50

51. (!THAT’S EQUIVALENT TO THE
TOTAL POPULATION OF ITALY )!
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 51

52. SOCIAL MEDIA PENETRATION IN INDIA:
5%
SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012) AND THE US CENSUS BUREAU (SEP 2012) 52

53. ESTIMATES OF THE TOTAL NUMBER OF SOCIAL
NETWORK USERS IN INDIA ARE MUCH HIGHER:
global
web!
index
77.5 M 76.1 M
GLOBAL WEB INDEX EMARKETER
SOURCES: GLOBAL WEB INDEX WAVE 7 (SEP 2012), AND EMARKETER (FEB 2012) 53

54. THE NUMBER OF SOCIAL
NETWORK USERS IN INDIA WILL GROW BY
52%
THIS YEAR
SOURCE: EMARKETER (FEB 2012) 54

55. 2 IN 3
SOCIAL MEDIA USERS IN INDIA
ACCESS A SOCIAL SITE EVERY DAY
SOURCE: ANNIK TECHNOLOGY SERVICES, AS CITED IN THE TIMES OF INDIA (OCT 2012) 55

56. 1 IN 4
ONLINE MINUTES IN INDIA IS SPENT
ON SOCIAL NETWORKING SITES
SOURCE: COMSCORE (AUG 2012) 56

57. 44%
OF INDIA’S NETIZENS USED
FACEBOOK IN THE PAST MONTH
SOURCES: BASED ON DATA FROM FACEBOOK AD PLANNER (NOV 2012), AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 57

58. NEW FACEBOOK USERS IN
INDIA IN THE PAST 6 MONTHS:
14,770,840
SOURCE: SOCIALBAKERS (NOV 2012) 58

59. A NEW FACEBOOK
USER SIGNS UP IN INDIA
EVERY SECOND
SOURCE: BASED ON DATA FROM SOCIALBAKERS (NOV 2012) 59

60. 30%
OF NEW SIGNUPS TO FACEBOOK IN
INDIA COME FROM MOBILE DEVICES
SOURCE: PLUGGED.IN, AS CITED IN TECHCRUNCH (OCT 2012) 60

61. CURRENTLY, ONLY
5%
OF THE INDIAN POPULATION
IS ON FACEBOOK
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 61

62. BUT INDIA ALREADY HAS THE
THIRD
LARGEST FACEBOOK
POPULATION IN THE WORLD
SOURCE: SOCIALBAKERS (OCT 2012) 62

63. NOV
2012 FACEBOOK IN INDIA
55-64: 65+:
45-54: 1% 1%
3%
35-44: 13-17:
7% 12%
FEMALE:
29%
25-34:
28%
18-24: MALE:
48% 71%
SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012) 63

64. NOV
2012 TOP FACEBOOK PAGES IN INDIA
# FACEBOOK PAGE ‘LIKES’
01 TATA DOCOMO 9,718,563
02 VODAFONE ZOOZOOS 4,807,000
03 KINGFISHER 4,733,714
04 FASTRACK 4,615,428
05 NOKIA INDIA 4,609,244
06 SAMSUNG MOBILE INDIA 4,105,518
07 AXE ANGELS CLUB 3,903,835
08 IDEA 3,836,980
09 SHOPPERS STOP 3,772,661
10 PEPSI INDIA 3,417,872
SOURCE: SOCIALBAKERS (NOV 2012) 64

65. FACEBOOK USERS BY CITY
5.9 M 5.1 M 3.6 M
MUMBAI RIO DE JANEIRO NEW YORK CITY
SOURCE: SOCIALBAKERS (NOV 2012) 65

66. 30%
OF INDIA’S FACEBOOK USERS LIVE
IN THE COUNTRY’S 8 BIGGEST CITIES
SOURCE: KETCHUM SAMPARK (SEP 2012) 66

67. 63%
OF INDIAN FACEBOOK USERS ARE FROM
LOCATIONS BEYOND THE TOP 20 CITIES
SOURCE: KETCHUM SAMPARK (SEP 2012) 67

68. INDIAN BRANDS ARE GROWING
THEIR FAN BASES FASTER THAN
THE TOP GLOBAL BRANDS
SOURCE: KETCHUM SAMPARK (SEP 2012) 68

69. 33,000,000
INDIAN NETIZENS USE MORE
THAN ONE SOCIAL NETWORK
SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 69

70. 50%
OF INDIA’S NETIZENS USE SOCIAL MEDIA
TO INFORM ONLINE PURCHASE DECISIONS
SOURCE: COMSCORE, AS CITED IN THE ADMA YEARBOOK 2012 70

71. TWITTER USERS IN INDIA:
15,000,000
SOURCE: SEMIOCAST (JUL 2012) 71

72. INDIAN USERS
ACCOUNT FOR
3%
OF TWITTER’S
GLOBAL TOTAL
SOURCE: BEEVOLVE (OCT 2012) 72

73. 29%
OF INDIAN NETIZENS USED
TWITTER IN THE PAST MONTH
SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 73

74. INDIA HAS THE SECOND HIGHEST
LINKEDIN POPULATION IN THE WORLD,
AFTER THE UNITED STATES
SOURCE: SOCIALBAKERS (SEP 2012) 74

75. LINKEDIN USERS IN INDIA:
15,396,526
SOURCE: SOCIALBAKERS (SEP 2012) 75

76. LINKEDIN PENETRATION IN INDIA:
1.3%
SOURCE: SOCIALBAKERS (SEP 2012) 76

77. UNIQUE VISITORS TO YOUTUBE
FROM INDIA IN JULY 2012:
55,800,000
SOURCE: COMSCORE (AUG 2012) 77

78. INDIAN USERS VIEW MORE THAN
4,000,000,000
VIDEOS ON YOUTUBE EACH MONTH
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 78

79. YOUTUBE REACHED
41%
OF INDIA’S
NETIZENS IN JULY
SOURCES: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 79

80. 1,250
INDIANS VISIT YOUTUBE
EVERY SINGLE MINUTE
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 80

81. THAT’S MORE THAN
20
VISITORS TO YOUTUBE
FROM INDIA EVERY SECOND
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) 81

82. TOTAL VIEWS ON RAJSHRI, INDIA’S
MOST POPULAR YOUTUBE CHANNEL:
1,194,200,000
SOURCES: SOCIALBAKERS (SEP 2012) AND RAJSHRI YOUTUBE CHANNEL (NOV 2012) 82

83. 14%
OF ALL GLOBAL GOOGLE+
USERS ARE FROM INDIA
SOURCE: WEB MONITORING (FEB 2012) 83

84. THIS SUGGESTS
THERE ARE MORE THAN
50,000,000
GOOGLE+ USERS IN INDIA
SOURCES: BASED ON DATA FROM WEB MONITORING (FEB 2012) AND VIC GUNDOTRA OF GOOGLE+ (SEP 2012) 84

85. BANGALORE IS HOME TO
MORE GOOGLE+ USERS THAN
ANY OTHER CITY IN THE WORLD
SOURCE: WEB MONITORING (FEB 2012) 85

86. 87%
OF INDIAN BLOGGERS ARE MALE
SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 86

87. 5%
OF THE WORLD’S
FOURSQUARE USERS LIVE IN INDIA
SOURCE: APPAPPEAL (ACCESSED SEP 2012) 87

88. MORE THAN
1,500,000
INDIANS USE TUMBLR
EVERY MONTH
SOURCE: QUANTCAST (ACCESSED OCT 2012) 88

89. ON AVERAGE, INDIAN
TUMBLR USERS VIEW
13
PAGES EACH MONTH
SOURCE: QUANTCAST (ACCESSED OCT 2012) 89

90. NUMBER OF MOBILE SUBSCRIBERS IN INDIA:
934,100,000
SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 90

91. INDIA’S TELECOMS INDUSTRY IS THE
SECOND LARGEST
IN THE WORLD AFTER CHINA
SOURCES: BASED ON DATA FROM TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) AND THE BUSINESS MONITOR INTERNATIONAL (JUN 2012) 91

92. THE NUMBER OF MOBILE
SUBSCRIBERS IN INDIA IS
30 TIMES
GREATER THAN THE NUMBER
OF FIXED-LINE SUBSCRIBERS
SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 92

93. INDIA IS ‘MOSTLY MOBILE’
VS
934 M 31 M
MOBILE PHONE FIXED-LINE PHONE
SUBSCRIPTIONS SUBSCRIPTIONS
SOURCE: BASED ON DATA FROM THE TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) 93

94. 36%
OF ALL MOBILE SUBSCRIBERS IN
INDIA ARE FROM RURAL REGIONS
SOURCE: TELECOM REGULATORY AUTHORITY OF INDIA (JUN 2012) AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 94

95. MOBILE INTERNET USERS IN INDIA:
50,000,000
SOURCE: GOOGLE INDIA, AS CITED IN IAMWIRE (NOV 2011) 95

96. (!
THAT’S EQUIVALENT TO THE TOTAL
POPULATION OF SOUTH KOREA )!
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 96

97. INTERNET USE IN INDIA BY CONNECTION DEVICE
VS
52% 42%
MOBILE DESKTOP
SOURCE: STATCOUNTER DATA (AUG 2012), AS CITED IN THE NEXT WEB (SEP 2012) 97

98. 36%
OF INDIAN NETIZENS ACCESS
THE INTERNET ON MOBILE PHONES
SOURCE: BASED ON DATA FROM GOOGLE INDIA, AS CITED IN IAMWIRE (NOV 2011), AND THE INTERNET AND MOBILE ASSOCIATION OF INDIA (JUN 2012) 98

99. 57%
OF INDIAN YOUTH IN LARGE CITIES ACCESS
THE INTERNET USING MOBILE PHONES
SOURCE: THE TIMES OF INDIA (APR 2012) 99

100. NUMBER OF 3G USERS IN INDIA:
6,000,000
SOURCE: DNA (MAR 2012), AS CITED IN KPMG-FICCI (MAR 2012) 100

101. 3G PENETRATION
IN INDIA IS JUST
0.5%
SOURCE: BASED ON DATA FROM DNA (MAR 2012), AS CITED IN KPMG-FICCI (MAR 2012) 101

102. NUMBER OF SMARTPHONE USERS IN INDIA:
27,000,000
SOURCE: NIELSEN (JUN 2012) 102

103. (! THAT’S MORE THAN THE TOTAL
POPULATION OF AUSTRALIA )!
SOURCE: BASED ON DATA FROM COMSCORE (AUG 2012) AND THE US CENSUS BUREAU (NOV 2012) 103

104. SMARTPHONE PENETRATION
IN INDIA IS LESS THAN
3%
SOURCE: NIELSEN (JUN 2012) 104

105. INDIAN SMARTPHONE USERS SPEND
81 HOURS
PER MONTH ON THEIR DEVICES
SOURCE: NIELSEN (MAY 2012) 105

106. THAT EQUATES
TO MORE THAN
40 DAYS
EACH YEAR USING
THEIR SMARTPHONE
SOURCE: BASED ON DATA FROM NIELSEN (MAY 2012) 106

107. 3 IN 4
INDIAN SMARTPHONE USERS
ACCESS SOCIAL MEDIA SITES
SOURCE: NIELSEN MOBILE INSIGHTS, AS CITED IN FICCI-KPMG (2012) 107

108. INDIAN MEN SPEND
50%
MORE TIME BROWSING THE INTERNET
ON THEIR SMARTPHONE THAN WOMEN DO
SOURCE: NIELSEN (MAY 2012) 108

109. INDIAN WOMEN SPEND
150%
MORE TIME USING INSTANT MESSAGING
ON THEIR SMARTPHONE THAN MEN DO
SOURCE: NIELSEN (MAY 2012) 109

110. 25%
OF YOUTUBE’S VIEWS IN INDIA
ARE FROM MOBILE DEVICES
SOURCE: GOOGLE, AS CITED IN FICCI-KPMG (2012) 110

111. 50%
OF INDIA’S MUSIC REVENUES
STEM FROM MOBILE DOWNLOADS
SOURCE: AVENDUS, AS CITED IN THE ADMA YEARBOOK 2012 111

112. THERE ARE CURRENTLY
1,000,000
MOBILE TV SUBSCRIPTIONS IN INDIA
SOURCE: KPMG-FICCI (MAR 2012) 112

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114. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

115. WE ARE SOCIAL SINGAPORE
@WEARESOCIALSG
+65 9146 5356
SAYHELLO@WEARESOCIAL.SG
WEARESOCIAL.SG