This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Taiwan. You can find more of these Asia reports at http://wearesocial.sg

1. SOCIAL, DIGITAL
AND MOBILE IN
TAIWAN
we are social
DECEMBER 2011

2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social

3. TAIWAN
23,197,947 78% 22%
TOTAL POPULATION URBAN RURAL
16,147,000 70 %
INTERNET USERS INTERNET PENETRATION
11,163,900 48 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
25,412,000 100+ %
MOBILE SUBSCRIBERS MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
we are social LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

4. MORE THAN
HALF
OF TAIWAN’S INTERNET
USERS ARE AGED OVER 40
we are social SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

5. THE AVERAGE TAIWANESE
INTERNET USER SPENDS
170 MINUTES
ONLINE EACH DAY
we are social SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

6. SOCIAL NETWORK USER NUMBERS IN TAIWAN:
FACEBOOK WRETCH
11.2 M 9.8 M
we are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER

7. FACEBOOK DEMOGRAPHICS IN TAIWAN
55-64: 65+:
2% 1%
45-54:
5%
13-17:
13%
35--44:
15%
MALE: FEMALE:
51% 49%
18-24:
28%
25-34:
36%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

8. TOP FACEBOOK PAGES IN TAIWAN
# BRAND PAGE LIKES GROWTH
1 7-ELEVEN 1,569,323 3.85%
2 ! ! 847,121 2.50%
3 GROUPON TAIWAN 335,118 4.93%
4 MUJI 330,820 1.70%
5 ! ! 321,769 2.26%
6 BOOKS.COM.TW 286,389 1.15%
7 (RAKUTEN ICHIBA TAIWAN) 260,254 3.99%
8 7-ELEVEN 252,220 14.69%
9 COLD STONE CREAMERY 243,678 0.66%
10 KKBOX 242,691 5.02%
we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

9. 86%
OF TAIWANESE WEB USERS VISIT BLOGS
EACH MONTH – THE HIGHEST IN THE WORLD
we are social SOURCE: COMSCORE

10. TAIWAN IS ALSO HOME TO THE MOST
ACTIVE BBS COMMUNITY IN THE WORLD
we are social SOURCE: ASIA DIGITAL MAP

11. NUMBER OF REGISTERED USERS ON
TAIWAN’S PPT BULLETIN BOARD SYSTEM:
1,500,000
we are social SOURCE: ASIA DIGITL MAP

12. PPT’S USERS MAKE
40,000
NEW POSTS EACH DAY
we are social SOURCE: ASIA DIGITAL MAP

13. 75%
OF TAIWANESE WEB USERS WATCH
ONLINE VIDEO EACH MONTH
we are social SOURCE: NIELSEN

14. (! )!
MORE THAN
HALF
OF TAIWAN’S POPULATION
WATCHES ONLINE VIDEO
we are social SOURCE: BASED ON DATA FROM NIELSEN AND INTERNET WORLD STATS

15. 55%
OF TAIWANESE INTERNET
USERS PLAY ONLINE GAMES
we are social SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARDBOOK, 2011

16. $
26%
OF TAIWANESE WEB USERS
USE ONLINE BANKING
we are social SOURCE: RDEC, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011

17. VALUE OF TAIWANESE E-COMMERCE IN 2011:
US$ 11,300,000,000
we are social SOURCE: TAIWAN TODAY

18. THE AVERAGE TAIWANESE
ONLINE SHOPPER ADDED
US$ 4,000
TO CREDIT CARDS THROUGH
INTERNET SHOPPING LAST YEAR
we are social SOURCE: VISA

19. 51%
OF PEOPLE IN TAIWAN
OWN A SMARTPHONE
we are social SOURCE: INTERNATIONAL DATA CORP., AS CITED IN TAIWAN NEWS

20. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social

21. SIMON KEMP LAM CAI YU
MANAGING DIRECTOR ACCOUNT EXECUTIVE
@ESKIMON @HICAIS
SIMON.KEMP@WEARESOCIAL.SG CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG HTTP://WEARESOCIAL.SG
we are social