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#ProjectReconnect • 1We Are Social & The World Federation of Advertisers
WHAT MAKES A
GREAT BRAND?SENIOR MARKETERS SHARE T...
#ProjectReconnect • 2We Are Social & The World Federation of Advertisers
#ProjectReconnect • 3We Are Social & The World Federation of Advertisers
We Are Social has been working with the
World Fed...
#ProjectReconnect • 4We Are Social & The World Federation of Advertisers
VIA SOCIAL MEDIA, WE’VE BEEN ASKING TOP
MARKETERS...
#ProjectReconnect • 5We Are Social & The World Federation of Advertisers
DURING OUR DISCUSSIONS, THE SAME FEW
BRANDS HAVE ...
#ProjectReconnect • 6We Are Social & The World Federation of Advertisers
WHAT DO THEY ALL HAVE IN COMMON?
#ProjectReconnect • 7We Are Social & The World Federation of Advertisers
WE’VE IDENTIFIED 5 ELEMENTS THAT
HELP TO MAKE A B...
#ProjectReconnect • 8We Are Social & The World Federation of Advertisers
#1A GREAT BRAND’S VALUE
PROPOSITION EXTENDS
BEYON...
#ProjectReconnect • 9We Are Social & The World Federation of Advertisers
THE BEST BRANDS CHANGE OUR
PERCEPTIONS OF THE WOR...
#ProjectReconnect • 10We Are Social & The World Federation of Advertisers
EXAMPLE: RED BULL CHALLENGES PEOPLE’S
CONCEPT OF...
#ProjectReconnect • 11We Are Social & The World Federation of Advertisers
RED BULL INSPIRES US TO EXPLORE OUR
LIMITS, AND ...
#ProjectReconnect • 12We Are Social & The World Federation of Advertisers
TIP: DON’T DEFINE YOUR BRAND BY WHAT
YOU MAKE, B...
#ProjectReconnect • 13We Are Social & The World Federation of Advertisers
#2GREAT BRANDS AREN’T
JUST DIFFERENTIATED;
THEY ...
#ProjectReconnect • 14We Are Social & The World Federation of Advertisers
MARKETERS LOVE BRANDS
WITH A CONSCIENCE
#ProjectReconnect • 15We Are Social & The World Federation of Advertisers
BRANDS SHOULD OFFER SOMETHING TO
BUY INTO, NOT J...
#ProjectReconnect • 16We Are Social & The World Federation of Advertisers
EXAMPLE: PEOPLE BUY TOMS FOR ITS BRAND
PROMISE, ...
#ProjectReconnect • 17We Are Social & The World Federation of Advertisers
TIP: BRING YOUR BRAND’S VALUE TO LIFE BY
BRINGIN...
#ProjectReconnect • 18We Are Social & The World Federation of Advertisers
#3GREAT BRANDS DON’T
INTERRUPT PEOPLE;
THEY INVO...
#ProjectReconnect • 19We Are Social & The World Federation of Advertisers
MARKETING THAT ACTIVELY INVOLVES
THE AUDIENCE IS...
#ProjectReconnect • 20We Are Social & The World Federation of Advertisers
EXAMPLE: MUCH OF NIKE’S SUCCESS STEMS
FROM ITS I...
#ProjectReconnect • 21We Are Social & The World Federation of Advertisers
TIP: ACTIVELY INVOLVE YOUR AUDIENCES
IN CO-CREAT...
#ProjectReconnect • 22We Are Social & The World Federation of Advertisers
#4GREAT BRANDS
ENGAGE OUR
EMOTIONS
#ProjectReconnect • 23We Are Social & The World Federation of Advertisers
ACTIVITIES THAT RESONATE WITH AUDIENCES’
EXPERIE...
#ProjectReconnect • 24We Are Social & The World Federation of Advertisers
EXAMPLE: P&G’S ‘THANK YOU MOM’ FILMS
CREATE A ST...
#ProjectReconnect • 25We Are Social & The World Federation of Advertisers
APPEALING TO EMOTIONS DELIVERS MORE
PROFOUND AND...
#ProjectReconnect • 26We Are Social & The World Federation of Advertisers
TIP: AIM FOR HEART-
STRINGS, NOT EYEBALLS
#ProjectReconnect • 27We Are Social & The World Federation of Advertisers
#5GREAT BRANDS
HELP PEOPLE TO
HELP THEMSELVES
#ProjectReconnect • 28We Are Social & The World Federation of Advertisers
USE MARKETING TO HELP PEOPLE ACHIEVE
THEIR GOALS...
#ProjectReconnect • 29We Are Social & The World Federation of Advertisers
EXAMPLE: AMEX’S OPEN FORUM ENGAGES
PEOPLE THROUG...
#ProjectReconnect • 30We Are Social & The World Federation of Advertisers
TIP: DELIVER VALUE IN EVERY INTERACTION,
NOT JUS...
#ProjectReconnect • 31We Are Social & The World Federation of Advertisers
PARTING
THOUGHT
#ProjectReconnect • 32We Are Social & The World Federation of Advertisers
DELIVER ACTIVITIES PEOPLE CARE ABOUT,
AND THEY’L...
#ProjectReconnect • 33We Are Social & The World Federation of Advertisers
#PROJECTRECONNECT
@WFARECONNECT
SHARE YOUR THOUG...
#ProjectReconnect • 34We Are Social & The World Federation of Advertisers
~ Will Gilroy, World Federation of Advertisers!
...
#ProjectReconnect • 35We Are Social & The World Federation of Advertisers
JOIN THE CONVERSATION:
HTTP://WWW.PROJECT-RECONN...
Making Friends & Influencing People • 45We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LIST...
wearesocial.sg • @wearesocialsg • 233We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOC...
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Making Friends & Influencing People What Makes A Great Brand?

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Making Friends & Influencing People • 45We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

Published in: Marketing, Business, Technology
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