At Table19 we try and look for different ways we can make our work and our brands more remarkable. These inquisitions are called Remarkable Matters, and my findings were all around the world of Social Media. I find it fascinating that merely 10 years ago social networks were still relatively new news and now they have become a necessity for brands the world over. These digital platforms enable brands to interact with people in a truly personal way, helping to understand their likes and dislikes, and build a strong connection because of it. In all I believe this is the modern source of remarkable experiences.

1. The Art Of
Conversation
Remarkable
Matters:

2. Everyday
T19 is thinking of
remarkable ways to
communicate with
people.

3. And when we talk
to them, people are
talking back.
Sometimes good,
Sometimes bad,
But talking none the less.

4. How can we make T19 famous for
continuing the conversation?

5. You guessed it...
How can we make T19 famous for
continuing the conversation?

6. You guessed it...
SOCIAL MEDIA
How can we make T19 famous for
continuing the conversation?

7. This isn’t just about putting a
Facebook icon on every bit of
work we do.
People may already be talking
about our work, but it’s our job
to give them a reason to talk
to us and make the experience
feel remarkable.

8. So what are we going
to talk about today?
• Understanding social
• Who is doing it
brilliantly and what
does it mean for us?
• How we can make sure
we’re doing it for our
clients

9. What is social media ?

10. Any place where
consumers can have
a conversation about
your brand.

11. The big guns
Measured by active
users Dec 2014
1,350 mil
343 mil
332 mil
300 mil
284 mil
230 mil

12. It’s good to start
thinking outside the box.
Don’t jump straight to a
Facebook post or Hashtag.

13. Social has changed the
way clients do business:
Consumers have
the power to directly
affect a brand’s
reputation
Creating a richer
connection between
consumer and brand
Brands can talk to
these consumers
on a mass scale
But also interact
with individuals on
a personal level

14. What’s at the
heart of great
social media?

15. What’s at the
heart of great
social media?
Audience
Needs

16. What’s the value for
the brand’s audience?
It’s not just a case of build it
and they will come, brands
need to provide genuine value
for their audience.
Think about the conversations
they would be having.

17. Make sure the social idea
works for the audience not
just the brand, making their
experience more remarkable.
So how should we be
critiquing good social ideas?

18. Inspiration

19. Mercedes -
Car Builder
http://instagram.com/gla_build_your_own

20. droptheweapons.org -
Choose A Different Ending
https://www.youtube.com/watch?v=JFVkzYDNJqo

21. Taken3
Particular Set
Of Skills
https://www.youtube.com/watch?v=535J4gYXsxs
https://www.linkedin.com/in/bryanmillssecurity

22. Barack Obama
Winning Playlist

23. bmi
Holiday Lottery
http://bmisocialplanet.tumblr.com/

24. McDonalds
#McDStories

25. U2
Free Music For All

26. How can we make sure we’re doing
the best social for our clients?

27. We want to be talking with
someone...not at them
Our communications typically talk at people, but when we
follow-up with a social idea we need to be talking with them.
If they can get something they want out of our conversation,
they’ll have a more remarkable experience.

28. What does the audience want?

29. Trying to lead
by example...

30. SUBJECT BRITAIN. WE’RE HERE TO MAKE YOUR PHONE LOOK GOOD
Trying to lead
by example...

31. SUBJECT BRITAIN. WE’RE HERE TO MAKE YOUR PHONE LOOK GOOD
Trying to lead
by example...

32. We should all think
real-time.
If something happens in
the world that one of our
brand’s audiences would
like to hear about, this
could be an opportunity to
talk to the client.
To wrap this up...

33. We don’t always need a brief to be remarkable