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OmniShopper, eRetailday 2015

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Presentación del Modelo OmniShopper en el eRetail Day 2015 en la Ciudad de México. La irrupción del social media, la geolocalización, la revolución mobile, entre otros factores han cambiado para siempre el destino de los retalires que, ahora más que nunca, deben integrar la parte digital de manera inteligente.

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OmniShopper, eRetailday 2015

  1. 1. Multi Channel Omni Channel  Estrategia por canal  Analítica por canal  Shopper - Uso simultáneo de canales  Experiencia integrada (una estrategia)  Comunicación personalizada (clusters)  Analítica por Shopper e-TAIL Me-TAIL EvolucióndelosmodelosdeRetail Shopper centric [Más shoppers Máx. ARPU] Sales centric [Máx. ventas por canal]
  2. 2. OMNI MÉXICO
  3. 3. 31% 56% 100% Población México (18 - 55) Internautas (18 – 55) Compradores Online (18 – 55) 62.1 M* 34.5 M** Dimensionamiento del mercado (*) Fuente: Censo de población y vivienda 2010 INEGI. (**) Cifras en millones calculadas por la Amipci, con base en información del INEGI y IFETEL 10.7 M Penetración smartphones: Compradores maduros: Compras recurrentes en línea con entrega física de productos. Excluye pequeños importes (apps de pago), o suscripción digitales como Spotify / Netflix / Uber 60% 37.2 milones
  4. 4. GEN Z & MILLENIALS 18-34 y.o.
  5. 5. Donde quieras, Como quieras, Cuando quieras… $ CLIENTE < +30% $ MULTICHANNEL < +30% $ OMNICHANNEL
  6. 6. COMPRA INFORMADA INMEDIATED EXPERIENCIA PERSONALIZADA MODELOS INTUITIVOS Donde quieras, Como quieras, Cuando quieras… Catálogos completos Opiniones de usuarios Click & Collect Scann & Go Plazos de entregaCoherencia Post-venta Devolución en tienda Reward Sch. Pagos móbile
  7. 7. Aproximación al modelo Omnicanal 4 CONNECTED STORE
  8. 8. OMNICHANNEL ENMÉXICO
  9. 9. EN 10 SEMANAS 25,000 REGISTROS 21% PARTICIPATION +105% TICKET MEDIO vs GASTO CLIENTE OFF
  10. 10. Case Study México • Full catalogue in-store • Scan & shop • Shop & collect Web + Mobile + in Store • CATÁLOGO AMPLIADO • SCAN & SHOP • PICK UP STORES $
  11. 11. MÓNICA CASAL COUNTRY MANAGER monica.casal@viko.net

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