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How To
Promote Your
Business on
LinkedIn?
200 Million Members




www.webaholic.co.in
If LinkedIn were a country…




www.webaholic.co.in
It would have the 5th largest population in the world




www.webaholic.co.in
Bigger than Brazil & smaller than Indonesia




www.webaholic.co.in
With a population equal to France, UK, Italy combined




www.webaholic.co.in
Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011.
   www.webaholic.co.in
Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011.
   www.webaholic.co.in
Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011.
   www.webaholic.co.in
Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011.
   www.webaholic.co.in
Source: LinkedIn Audience 360 Study, across 8 markets fielded August to December 2011.
   www.webaholic.co.in
+2 new members join LinkedIn every second




www.webaholic.co.in
There are      7,610 searches on LinkedIn per minute




www.webaholic.co.in
47% of B2B companies actively use LinkedIn



www.webaholic.co.in
More Engaged B2B Audience
www.webaholic.co.in
59% of members are managers or senior-
                      level executives




www.webaholic.co.in
Okay, enough of stats. But
                      how do I get started?




www.webaholic.co.in
How Companies are Using LinkedIn?



     1       LinkedIn Company Pages

         2     LinkedIn Groups

         3     LinkedIn Ads

     4       LinkedIn Polls

www.webaholic.co.in
2.6 million companies have LinkedIn Company Pages




www.webaholic.co.in
Personalize Your Company Page Branding




www.webaholic.co.in
Show off What You Do




www.webaholic.co.in
Display Up To 3 Products/Services in The Header Images




www.webaholic.co.in
Get Recommendations From Users




www.webaholic.co.in
Get as Many as You Can




  Ask for it. Rewrite and customize the default recommendation request message.


www.webaholic.co.in
Give Others an Inside Look at Your Company




www.webaholic.co.in
Share Blog Articles




www.webaholic.co.in
Promote Webinar & Event Invitations




www.webaholic.co.in
Contribute Content Regularly




                                Post once a day



www.webaholic.co.in
Post Job Opportunities




www.webaholic.co.in
LinkedIn is the most popular social network among
                recruiters, with   93% using it



www.webaholic.co.in
75 of the Fortune 100 companies use
        LinkedIn in their corporate hiring process




www.webaholic.co.in
Make it Easy to Find & Follow You




 Add a Follow button to your website
  and digital presences.
 Include a link to your Company Page
  on company collateral and presences.
 Consider paid options through
  LinkedIn to find and acquire new
  followers and drive Page traffic.



www.webaholic.co.in
Say Hello to Groups




www.webaholic.co.in
53% of LinkedIn users join 10 or more groups.



www.webaholic.co.in
Create a Group




www.webaholic.co.in
Generate Intrigue with Discussion Questions




www.webaholic.co.in
Share eBooks & White Papers




www.webaholic.co.in
Maximize Your LinkedIn Group


 Add keywords in the description of your group to increase your search
  rankings on LinkedIn’s search section.
 Add keywords in the title of the group to be found on Google.
 Add your company website or blog to the group to drive traffic to your
  site.
 Add your blog RSS feed to the group so every new article is automatically
  posted to the home page of every group member.
 Send a weekly message that adds value for group members and drives
  traffic back to your site.
 Connect people in the group by making introductions to those who could
  potentially do business with one another.



www.webaholic.co.in
LinkedIn gives you the unique ability to tailor
messaging and target the exact audience
segment that you need.




 www.webaholic.co.in
Amplify & Target With LinkedIn Ads




www.webaholic.co.in
Effective Ad



 Headline draws attention of target customer
 Description is clear
 Strong offer




www.webaholic.co.in
Less Effective Ad


 Headline too generic
 Image not relevant to product offered




www.webaholic.co.in
Use LinkedIn Polls




www.webaholic.co.in
LinkedIn Polls




 Pick the brains of your target audience and colleagues with LinkedIn Polls.


www.webaholic.co.in
Measure




www.webaholic.co.in
Get Smart About Your Audience With Insights




www.webaholic.co.in
Get Smart About Your Audience With Insights




www.webaholic.co.in
Test Content Type




www.webaholic.co.in
Test Language




www.webaholic.co.in
Test Timing & Frequency




What Are the DAYS
AND TIMES When
Your Community Is
Most Engaged?


www.webaholic.co.in
Measure Post Engagement & Clicks




www.webaholic.co.in
Evaluate Network Demographics




www.webaholic.co.in
Takeaways



   Personalize your Company Page Branding
   Expand information about Product and Services
   Make it easy to find and follow you
   Establish continuity in sharing valuable content
   Target the right people
   Inspire action to create word of mouth across networks
   Get smart about your audience with Insights




www.webaholic.co.in
facebook.com/webaholicindia

                             twitter.com/webaholicindia

                             linkedin.com/company/webaholic-india

Your Trump Card To Success   pinterest.com/webaholicindia

                             youtube.com/webaholicindia

                             webaholic.co.in/blog
How To Promote Your Business on LinkedIn

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How To Promote Your Business on LinkedIn