Conversion Hotel 2018 Keynote: Ton Wesseling

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Validation in every Organization

Marketing

SUBTITLE BELOW!
Validation!
In every!
Organization!

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Validation!
in every!
Organization!

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Validate!
&!
action!

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Quantity!

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Quality!

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Predicted Value!
*!
Evidence level!

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ROI !
quantity * quality!
costs!limit!

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Validation!
center of!
Excellence!

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Trustworthy research!
&!
behavioral intelligence lab!

Conversion Hotel 2018 Keynote: Ton Wesseling

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