SlideShare a Scribd company logo
1 of 16
Download to read offline
Connected TV,[object Object],Changing the way you watch TV,[object Object],Colin Savage,[object Object]
Aims,[object Object],An introduction to Connected TV,[object Object],Background Trends,[object Object],What will Connected TV look like?,[object Object],What can it do for my brand?,[object Object],Questions and Answers,[object Object]
So what is Connected TV?,[object Object]
Web pages,[object Object],iPlayer/ YouTube,[object Object],Games,[object Object],Web services,[object Object],E-commerce,[object Object],Scheduled television,[object Object],Red button ,[object Object],Save to Hard Drive,[object Object],Text,[object Object],Voice communication,[object Object],Photographs,[object Object],Mobile internet,[object Object],Apps,[object Object],Location sensitive,[object Object]
Background Trends,[object Object],Web Being Incorporated Into Existing TV Devices,[object Object],TV Systems Adopting Web like Capability,[object Object],New Devices Becoming TV Devices,[object Object],Integration / Convergence,[object Object],(Nigel Walley, Decipher),[object Object]
It’s all very confusing…,[object Object]
So does Connected TV = YouView?,[object Object]
Other boxes are available…,[object Object],Consortium,[object Object],[object Object]
 Setting an open standard for the industry
 Delivering greater accessibility to all
 Creating a benchmark for interactive services,[object Object]
What are the BBC doing in Connected TV?,[object Object],http://www.youview.com/#,[object Object]
Next generation TV,[object Object],Live TV & Radio,[object Object],Red button (contextual),[object Object],Backwards EPGs,[object Object],VOD on your TV,[object Object],7 days behind, ahead,[object Object],BBC Archive,[object Object],Apps for use on TV,[object Object],Products: News, Sport, CBBC…,[object Object],products: Food database, Wildlife finder…,[object Object],TV & Radio,[object Object],iPlayer,[object Object],Web,[object Object],Apps,[object Object]
New ways of measuring success,[object Object],Overnights +7,[object Object],Eg Being Human,[object Object],2. % Live Television,[object Object],Eg Formula 1,[object Object]
So what will Connected TV look like?,[object Object]
Audience Behaviours,[object Object],Directing ,[object Object],Contributing,[object Object],Connected TV,[object Object],Joining in,[object Object],Gaming,[object Object],Commenting,[object Object],Sharing,[object Object]

More Related Content

Viewers also liked

November 2012 Briefing events for funded organisations
November 2012 Briefing events for funded organisationsNovember 2012 Briefing events for funded organisations
November 2012 Briefing events for funded organisationsArts Council England
 
Case study: Blast Theory SMS Drama Ivy4Evr
Case study: Blast Theory SMS Drama Ivy4EvrCase study: Blast Theory SMS Drama Ivy4Evr
Case study: Blast Theory SMS Drama Ivy4EvrArts Council England
 
Pregiya Dhar Profile
Pregiya Dhar ProfilePregiya Dhar Profile
Pregiya Dhar ProfilePregiya Dhar
 
2010 Heyward Allen Toyota Corolla Athens GA
2010 Heyward Allen Toyota Corolla Athens GA	2010 Heyward Allen Toyota Corolla Athens GA
2010 Heyward Allen Toyota Corolla Athens GA Heyward Allen Toyota
 
The holistic case for arts and culture
The holistic case for arts and cultureThe holistic case for arts and culture
The holistic case for arts and cultureArts Council England
 
Taskit business presentation
Taskit business presentationTaskit business presentation
Taskit business presentationtaskit
 
2010 Heyward Allen Toyota Sienna Athens GA
2010 Heyward Allen Toyota Sienna Athens GA	2010 Heyward Allen Toyota Sienna Athens GA
2010 Heyward Allen Toyota Sienna Athens GA Heyward Allen Toyota
 
Dfsk slideshare special vehicles
Dfsk slideshare special vehiclesDfsk slideshare special vehicles
Dfsk slideshare special vehiclesRay Evangelista
 
D:\desktop\asmita\informative\group discussions
D:\desktop\asmita\informative\group discussionsD:\desktop\asmita\informative\group discussions
D:\desktop\asmita\informative\group discussionsAsmita Patwardhan
 
HRCA Membership Value
HRCA Membership ValueHRCA Membership Value
HRCA Membership ValueHRCA
 
Business Intelligence & SharePoint - SharePoint Day 2013
Business Intelligence & SharePoint - SharePoint Day 2013 Business Intelligence & SharePoint - SharePoint Day 2013
Business Intelligence & SharePoint - SharePoint Day 2013 Raona
 
2013 board orientation
2013 board orientation2013 board orientation
2013 board orientationHRCA
 

Viewers also liked (15)

November 2012 Briefing events for funded organisations
November 2012 Briefing events for funded organisationsNovember 2012 Briefing events for funded organisations
November 2012 Briefing events for funded organisations
 
Case study: Blast Theory SMS Drama Ivy4Evr
Case study: Blast Theory SMS Drama Ivy4EvrCase study: Blast Theory SMS Drama Ivy4Evr
Case study: Blast Theory SMS Drama Ivy4Evr
 
Pregiya Dhar Profile
Pregiya Dhar ProfilePregiya Dhar Profile
Pregiya Dhar Profile
 
2010 Heyward Allen Toyota Corolla Athens GA
2010 Heyward Allen Toyota Corolla Athens GA	2010 Heyward Allen Toyota Corolla Athens GA
2010 Heyward Allen Toyota Corolla Athens GA
 
Sergio
SergioSergio
Sergio
 
The holistic case for arts and culture
The holistic case for arts and cultureThe holistic case for arts and culture
The holistic case for arts and culture
 
Taskit business presentation
Taskit business presentationTaskit business presentation
Taskit business presentation
 
2010 Heyward Allen Toyota Sienna Athens GA
2010 Heyward Allen Toyota Sienna Athens GA	2010 Heyward Allen Toyota Sienna Athens GA
2010 Heyward Allen Toyota Sienna Athens GA
 
Acajou Brochure
Acajou BrochureAcajou Brochure
Acajou Brochure
 
Ziemupes bibliotēkai 80
Ziemupes bibliotēkai 80 Ziemupes bibliotēkai 80
Ziemupes bibliotēkai 80
 
Dfsk slideshare special vehicles
Dfsk slideshare special vehiclesDfsk slideshare special vehicles
Dfsk slideshare special vehicles
 
D:\desktop\asmita\informative\group discussions
D:\desktop\asmita\informative\group discussionsD:\desktop\asmita\informative\group discussions
D:\desktop\asmita\informative\group discussions
 
HRCA Membership Value
HRCA Membership ValueHRCA Membership Value
HRCA Membership Value
 
Business Intelligence & SharePoint - SharePoint Day 2013
Business Intelligence & SharePoint - SharePoint Day 2013 Business Intelligence & SharePoint - SharePoint Day 2013
Business Intelligence & SharePoint - SharePoint Day 2013
 
2013 board orientation
2013 board orientation2013 board orientation
2013 board orientation
 

More from Arts Council England

Arts Council briefing events presentation - July 2015
Arts Council briefing events presentation - July 2015Arts Council briefing events presentation - July 2015
Arts Council briefing events presentation - July 2015Arts Council England
 
Arts Council briefing presentation November 2013
Arts Council briefing presentation November 2013Arts Council briefing presentation November 2013
Arts Council briefing presentation November 2013Arts Council England
 
The holistic case for investment in arts and culture
The holistic case for investment in arts and cultureThe holistic case for investment in arts and culture
The holistic case for investment in arts and cultureArts Council England
 
Grants for the arts application process diagram
Grants for the arts application process diagramGrants for the arts application process diagram
Grants for the arts application process diagramArts Council England
 
Digital R&D fund for the Arts Briefing event presentation
Digital R&D fund for the Arts Briefing event presentationDigital R&D fund for the Arts Briefing event presentation
Digital R&D fund for the Arts Briefing event presentationArts Council England
 
Grants for the arts: the grant-making process
Grants for the arts: the grant-making processGrants for the arts: the grant-making process
Grants for the arts: the grant-making processArts Council England
 
Grants for the arts Libraries fund
Grants for the arts Libraries fundGrants for the arts Libraries fund
Grants for the arts Libraries fundArts Council England
 
Lighting the cauldron - Young people and cultural organisations
Lighting the cauldron - Young people and cultural organisationsLighting the cauldron - Young people and cultural organisations
Lighting the cauldron - Young people and cultural organisationsArts Council England
 
Digital R&D Fund for the Arts - Application process
Digital R&D Fund for the Arts - Application processDigital R&D Fund for the Arts - Application process
Digital R&D Fund for the Arts - Application processArts Council England
 
Creative Economies - A national seminar on the creative economy exploring the...
Creative Economies - A national seminar on the creative economy exploring the...Creative Economies - A national seminar on the creative economy exploring the...
Creative Economies - A national seminar on the creative economy exploring the...Arts Council England
 
Building Digital Capacity in the Arts: Rights and IP
Building Digital Capacity in the Arts: Rights and IPBuilding Digital Capacity in the Arts: Rights and IP
Building Digital Capacity in the Arts: Rights and IPArts Council England
 
Envisioning the library of the future
Envisioning the library of the futureEnvisioning the library of the future
Envisioning the library of the futureArts Council England
 
Creative Apprenticeships presentation - Pauline Tambling
Creative Apprenticeships presentation - Pauline TamblingCreative Apprenticeships presentation - Pauline Tambling
Creative Apprenticeships presentation - Pauline TamblingArts Council England
 
Strategic touring programme briefing slides
Strategic touring programme briefing slidesStrategic touring programme briefing slides
Strategic touring programme briefing slidesArts Council England
 
Case study: Archives at Getty Images
Case study: Archives at Getty ImagesCase study: Archives at Getty Images
Case study: Archives at Getty ImagesArts Council England
 

More from Arts Council England (20)

Arts Council briefing events presentation - July 2015
Arts Council briefing events presentation - July 2015Arts Council briefing events presentation - July 2015
Arts Council briefing events presentation - July 2015
 
NPO briefing events - July 2015
NPO briefing events - July 2015NPO briefing events - July 2015
NPO briefing events - July 2015
 
Autumn briefing event slides 2014
Autumn briefing event slides 2014Autumn briefing event slides 2014
Autumn briefing event slides 2014
 
Arts Council briefing presentation November 2013
Arts Council briefing presentation November 2013Arts Council briefing presentation November 2013
Arts Council briefing presentation November 2013
 
The holistic case for investment in arts and culture
The holistic case for investment in arts and cultureThe holistic case for investment in arts and culture
The holistic case for investment in arts and culture
 
Grants for the arts application process diagram
Grants for the arts application process diagramGrants for the arts application process diagram
Grants for the arts application process diagram
 
Digital R&D fund for the Arts Briefing event presentation
Digital R&D fund for the Arts Briefing event presentationDigital R&D fund for the Arts Briefing event presentation
Digital R&D fund for the Arts Briefing event presentation
 
Grants for the arts: the grant-making process
Grants for the arts: the grant-making processGrants for the arts: the grant-making process
Grants for the arts: the grant-making process
 
Grants for the arts Libraries fund
Grants for the arts Libraries fundGrants for the arts Libraries fund
Grants for the arts Libraries fund
 
Lighting the cauldron - Young people and cultural organisations
Lighting the cauldron - Young people and cultural organisationsLighting the cauldron - Young people and cultural organisations
Lighting the cauldron - Young people and cultural organisations
 
Digital R&D Fund for the Arts - Application process
Digital R&D Fund for the Arts - Application processDigital R&D Fund for the Arts - Application process
Digital R&D Fund for the Arts - Application process
 
Creative Economies - A national seminar on the creative economy exploring the...
Creative Economies - A national seminar on the creative economy exploring the...Creative Economies - A national seminar on the creative economy exploring the...
Creative Economies - A national seminar on the creative economy exploring the...
 
Building Digital Capacity in the Arts: Rights and IP
Building Digital Capacity in the Arts: Rights and IPBuilding Digital Capacity in the Arts: Rights and IP
Building Digital Capacity in the Arts: Rights and IP
 
Envisioning the library of the future
Envisioning the library of the futureEnvisioning the library of the future
Envisioning the library of the future
 
Creative Apprenticeships presentation - Pauline Tambling
Creative Apprenticeships presentation - Pauline TamblingCreative Apprenticeships presentation - Pauline Tambling
Creative Apprenticeships presentation - Pauline Tambling
 
Ogilvy & Mather innovation lab
Ogilvy & Mather innovation labOgilvy & Mather innovation lab
Ogilvy & Mather innovation lab
 
Strategic touring programme briefing slides
Strategic touring programme briefing slidesStrategic touring programme briefing slides
Strategic touring programme briefing slides
 
Case study: Archives at Getty Images
Case study: Archives at Getty ImagesCase study: Archives at Getty Images
Case study: Archives at Getty Images
 
Case study: Artfinder
Case study:  ArtfinderCase study:  Artfinder
Case study: Artfinder
 
Case study: Your Paintings
Case study: Your PaintingsCase study: Your Paintings
Case study: Your Paintings
 

Recently uploaded

UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8DianaGray10
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5DianaGray10
 
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"DianaGray10
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXTarek Kalaji
 
Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?Juan Carlos Gonzalez
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...Daniel Zivkovic
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureEric D. Schabell
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 

Recently uploaded (20)

UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8UiPath Studio Web workshop series - Day 8
UiPath Studio Web workshop series - Day 8
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5UiPath Studio Web workshop series - Day 5
UiPath Studio Web workshop series - Day 5
 
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
UiPath Clipboard AI: "A TIME Magazine Best Invention of 2023 Unveiled"
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
VoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBXVoIP Service and Marketing using Odoo and Asterisk PBX
VoIP Service and Marketing using Odoo and Asterisk PBX
 
Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?
 
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
All in AI: LLM Landscape & RAG in 2024 with Mark Ryan (Google) & Jerry Liu (L...
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
OpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability AdventureOpenShift Commons Paris - Choose Your Own Observability Adventure
OpenShift Commons Paris - Choose Your Own Observability Adventure
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 

IPTV and Conected TV explained

Editor's Notes

  1. PS – This is not hardcore training in PIT or iBroadcast… nor technical training in camera and editing – this is about extending your existing skills.. It’s about giving a flavour… to lead you to a proper camera course… Revision, confidence and a chance to play and get BBC content onto the web…
  2. The viewer ‘personalises‘ the programme by choosing from on-screen choices of video The viewer ‘joins the programme journey ‘ by participating during transmission though play-along or sing along mechanisms. The viewer ‘responds to the programme content ‘ through polling or voting mechanisms that let them comment on the show, rate elements of it or suggest outcomes.The viewer ‘helps spread the message‘ through mailing contacts with comments or clips, or by uploading comments/clips to social media sites.The viewer ‘engages more deeply‘ with programme ideas by playing associated games either synchronously with the show or after TX. The viewer ‘helps create the programme ‘ by contributing before or between TX’s eg filling out surveys, emailing suggestions.