This document summarizes the key findings of the 2016 Infinite Dial study on digital media consumption habits. Some of the main results covered include:
1) Smartphone ownership has grown significantly over time and now stands at over 76% of the population. Tablet ownership has also increased steadily and is now at 51%.
2) Popular online audio brands like Pandora, Spotify and Apple Music have seen substantial growth in awareness and recent usage over the past few years.
3) Friends/family, YouTube and AM/FM radio are the top sources Americans use to discover and keep up with new music. Podcast listening continues to increase each year as well.
4) The average American now spends over