This Presentation was given by Peace Itimi during Webcoupers Weekly Green Room (In-house Presentations)

1. AN OVERVIEW OF INBOUND
MARKETING STRATEGY

2. Inbound marketing is an approach focused on attracting customers through content and interactions
that are relevant and helpful — not interruptive. With inbound marketing, potential customers find
you through channels like blogs, search engines, and social media.
By creating content designed to address the problems and needs of your ideal customers, inbound
marketing attracts qualified prospects and builds trust and credibility for your business.

3. BUYER’S JOURNEY
Intent
I want to Know
I want to Do
I want to Go
I want to Buy

4. THERE ARE SO MANY TOUCH POINTS

5. INBOUND METHODOLOGY (MINDSET)

6. INBOUND MARKETING BEST PRACTISES

7. LANDING PAGES (WEBSITES)
- Responsivity ✓
- Loading Time ✓
- CTA and Subscribe Button ✓
- Navigable & Legible ✓
- Social Proof ✓
- Contact Info ✓

8. SEO BEST PRACTICES
- Alt Text
- Link Building
● Quality over Quantity
● Backlinks, Internal links & external links
- Keyword Rich
- Meta Descriptions, Title Tags
- Headline
- Site Structure
- Sitemap
- Search Console
- Social Bookmarking
SEO is Continuous.

9. CONTENT MARKETING
Content marketing is a strategic marketing approach focused on creating and distributing valuable,
relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to
drive profitable customer action.

10. CONTENT MARKETING
CONTENT
PLACE
CONTEXT
Without Content, the internet
doesn’t exist.
Your Content would not be
found if it is not in the right
place.
Context is Everything. Know
Your TA and speak their
language.

12. BE BOLD
BE BRIGHT
BE GONE

14. STARTING OUT
KNOW
YOUR
TARGET
AUDIENCE
...ONLY
YOU…?
DO
MARKET
RESEARCH
DEFINE
YOUR
GOALS

15. UNDERSTANDING B2B AND B2C MARKETS
B2B B2C
Relationship Driven Product Driven
Logic Emotional Connection
Complex Buying Process Simple
Niche and Smaller market Larger Market
Educational Element to Promotion Can be more Direct
Lead Generation Brand Awareness

16. PICK YOUR PLATFORM WISELY

18. THANK YOU