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Sanjay Poyzer
Service Designer

Government Digital Service

@sanjaypoyzer
Scaling public
service design
GDSGDS
We still have a long
way to go
GDSGDS
You can’t buy a house without
paying someone to help you
GDSGDS
A licence can cost more to
administer than the fine you 

get if you don’t have it
GDSGDS
You can be stopped up to 14 times
by different people at the UK border
if you’re importing something
GDS
Policy Strategy
Operations
Digital TechnologyData
Evidence
GDS
GDS
HMRC
DWP
HO
FO
DH
MOJ
DfT
DfE
DCLG
BEIS
DEF
GDS
GDSGDS
Develop a medical condition 

and stop working
3 departments
GDSGDS
Import or export something
4 departments
GDSGDS
Start a business
9 departments
GDS
Services should
shape government,
not the other way
around
‘So when will
you be done?’
GDSGDS
Inclusive
Adaptable
Built for users
1.
Design something
the future can use
GDSGDS
GOV.UKGOV.
UK Notify
GOV.UK Notify GOV.UK GOV.UK Pay
Registers GOV.UK Verify GOV.UK PaaS
2.
Build communities
GDSGDS
GDSGDS
3.
Enable the network
GDSGDS
GDSGDS
4.
Standardise
don’t centralise
GDSGDS
GDSGDS
GDSGDS
5.
Understand how
well you’re doing
GDSGDS
6.
Make things open
GDSGDS
GDSGDS
7.
Be critical
GDSGDS
GDSGDS
Technology shows you what 

can be done

Design shows you what 

should be done
Government is
hiring designers
civilservicejobs.gov.uk
GDS
GDSGDS
GDSGDS
The blog
Designnotes.blog.gov.uk

Me
sanjay.poyzer@digital.cabinet-office.gov.uk
+sanjay.poyzer@digital.cabinet-
office.gov.uk I took out the
communities links because they won't
be able to join them
Thanks!
Sanjay Poyzer

@sanjaypoyzer

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Scaling service design and the challenge of problem-caring – Sanjay Poyzer