SlideShare a Scribd company logo
1 of 10
Download to read offline
On-Page & Technical SEO Case Study
Achieving a 10X+ Organic Growth
(in Clicks) with On-page & Technical
SEO Work on a new client project
(in less than 2 months)
www.JoannaVaiou.com
Technical SEO
Audit on a 89
pages website.
Started with a
61% score and
took it to an
89% score for
the technical
part (as of
now).
Did not touch
core web vitals
(yet).
www.JoannaVaiou.com
I designed and applied custom On-Page SEO Strategy for 89
individual website pages on a Wordpress website.
The On-Page SEO strategy included the following:
1. Checking current organic status for each, finding strengths and weaknesses through
Search Console and AHREFS
2. Keyword Research through AHREFS Tool (Traditional & Competition research)
3. Setting main target keywords and secondary ones
4. Crafting custom & unique Meta Title, Meta Description, Google & User-friendly URL,
H1,H2,H3 (heading tags) for each page
5. Applying the necessary 301 redirects wherever I changed the url to a friendlier one
6. Optimizing at least one image per single page/post for the main and secondary target
keywords (image file names, re-uploading them, image title, image alt title, image
description and caption)
7. Went to Google.com, typed > “ site:domain.com “main keyword” “ to find relevant
internal pages mentioning the main target keyword in their content, in order to create
internal links to each page and increase their relevancy factor in Google’s eyes.
8. I consulted my Client’s team copywriting responsible person on what type of content
should be written for each of the 89 pages.
www.JoannaVaiou.com
We started with a 96 Organic clicks metric the month before my (and my assistants’)
work started (July 2020). There was only one search console account for the wrong
url version of the website from what the canonical version was. So I had to save that
information and create a new Search Console account that would track the
canonical url version of the site, where our work is applied on. The new account
started counting from zero.
www.JoannaVaiou.com
In the first month of our work, we increased the organic
clicks from 96/m to 860/m. This is a 9X Growth.
www.JoannaVaiou.com
From when we started (early Aug 2020) through today, we increased
the organic clicks from 96/m to 1016/m. This is a 10X+ Growth in less
than 2 months of On-Page and Technical SEO (TEAM) work.
www.JoannaVaiou.com
What about organic keywords visibility & rankings distribution in this
timeframe? How did we progress when it comes to the number of
organic keywords for which the website appears on the first 100
organic results on Google?
www.JoannaVaiou.com
The “after”: Organic keywords visibility and distribution on the first
100 Google results NOW.
www.JoannaVaiou.com
Last Notes – How to Use this Information
1. If you are a company interested in getting your website in a better
shape on Google, technically and visibility wise, and you also are
in a medium competition industry, you should expect similar
results of organic growth and from your SEO Specialist to deliver
the progress report, exactly like I presented to you here in this
file. Your SEO Specialist should set clear expectations (yours and
theirs).
2. If you are an SEO Specialist, you can and should expect from
yourself to deliver this type of growth to companies wanting to
initially optimize their website status in the eyes of users and of
course Google. If your client is in a high-end niche, this means
that you can get them a positive ROI for their investment in your
talents within the first two months and before the Monthly SEO
Ongoing work begins.
www.JoannaVaiou.com
Like, Comment, or Share (if you found my presentation helpful).
Thank you!
https://www.JoannaVaiou.com/contact/

More Related Content

What's hot

Latest google algorithms that will affect your ranking in 2021
Latest google algorithms that will affect your ranking in 2021Latest google algorithms that will affect your ranking in 2021
Latest google algorithms that will affect your ranking in 2021DigitalMesh
 
Link Earning Vs Link Building: Facts And Myths
Link Earning Vs Link Building: Facts And MythsLink Earning Vs Link Building: Facts And Myths
Link Earning Vs Link Building: Facts And MythsSUVAANCE
 
Seo for higher ranking adapting to the latest google algorithms updates
Seo for higher ranking  adapting to the latest google algorithms updatesSeo for higher ranking  adapting to the latest google algorithms updates
Seo for higher ranking adapting to the latest google algorithms updatesSandeepa Nayak
 
Adsense revenue for_1000_visits
Adsense revenue for_1000_visitsAdsense revenue for_1000_visits
Adsense revenue for_1000_visitsSwati Sharma
 
Significance of seo knowledge
Significance of seo knowledgeSignificance of seo knowledge
Significance of seo knowledgeBob Hobbit
 
SEO Reporting Software
SEO Reporting SoftwareSEO Reporting Software
SEO Reporting SoftwareEduki Software
 
Drive Website Traffic with Effective Keywords
Drive Website Traffic with Effective KeywordsDrive Website Traffic with Effective Keywords
Drive Website Traffic with Effective KeywordsScott Abel
 
Seo Pitch
Seo PitchSeo Pitch
Seo Pitchbeninb
 
Utilizing The Boost SEO Method
Utilizing The Boost SEO MethodUtilizing The Boost SEO Method
Utilizing The Boost SEO MethodBoostability
 
Google Hummingbird SEO Impacts - Techtalk Baby.com.br
Google Hummingbird SEO Impacts - Techtalk Baby.com.brGoogle Hummingbird SEO Impacts - Techtalk Baby.com.br
Google Hummingbird SEO Impacts - Techtalk Baby.com.brLuiz Almeida
 
2019 Marketing Strategy: Where To Shift Your Budget For 2019
2019 Marketing Strategy: Where To Shift Your Budget For 20192019 Marketing Strategy: Where To Shift Your Budget For 2019
2019 Marketing Strategy: Where To Shift Your Budget For 2019Boostability
 
Q&A: on Search Engine Optimization: TechExpo Presentation
Q&A: on Search Engine Optimization: TechExpo PresentationQ&A: on Search Engine Optimization: TechExpo Presentation
Q&A: on Search Engine Optimization: TechExpo PresentationQuenzel & Associates, Inc
 
A Retrospect of 2013 Digital Marketing Updates
A Retrospect of 2013 Digital Marketing UpdatesA Retrospect of 2013 Digital Marketing Updates
A Retrospect of 2013 Digital Marketing UpdatesPosition2
 
Why Optimization is Obvious to Excel Your Expectation of Your Site?
Why Optimization is Obvious to Excel Your Expectation of Your Site? Why Optimization is Obvious to Excel Your Expectation of Your Site?
Why Optimization is Obvious to Excel Your Expectation of Your Site? A. B. M. Atique Ullah
 
Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account Performance
Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account PerformancePower Your Bing Ads: 3 Surefire Tools To Enhance Your Account Performance
Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account PerformanceHanapin Marketing
 
Seo Company | Search Engine Optimization Services
Seo Company | Search Engine Optimization ServicesSeo Company | Search Engine Optimization Services
Seo Company | Search Engine Optimization ServicesEminence Consulting LLC
 
Page 1 of google in 90 days of less 6-10-10
Page 1 of google in 90 days of less   6-10-10Page 1 of google in 90 days of less   6-10-10
Page 1 of google in 90 days of less 6-10-10Tony Arko
 

What's hot (20)

Latest google algorithms that will affect your ranking in 2021
Latest google algorithms that will affect your ranking in 2021Latest google algorithms that will affect your ranking in 2021
Latest google algorithms that will affect your ranking in 2021
 
Link Earning Vs Link Building: Facts And Myths
Link Earning Vs Link Building: Facts And MythsLink Earning Vs Link Building: Facts And Myths
Link Earning Vs Link Building: Facts And Myths
 
Seo for higher ranking adapting to the latest google algorithms updates
Seo for higher ranking  adapting to the latest google algorithms updatesSeo for higher ranking  adapting to the latest google algorithms updates
Seo for higher ranking adapting to the latest google algorithms updates
 
Adsense revenue for_1000_visits
Adsense revenue for_1000_visitsAdsense revenue for_1000_visits
Adsense revenue for_1000_visits
 
Significance of seo knowledge
Significance of seo knowledgeSignificance of seo knowledge
Significance of seo knowledge
 
SEO Reporting Software
SEO Reporting SoftwareSEO Reporting Software
SEO Reporting Software
 
Drive Website Traffic with Effective Keywords
Drive Website Traffic with Effective KeywordsDrive Website Traffic with Effective Keywords
Drive Website Traffic with Effective Keywords
 
Seo Pitch
Seo PitchSeo Pitch
Seo Pitch
 
Utilizing The Boost SEO Method
Utilizing The Boost SEO MethodUtilizing The Boost SEO Method
Utilizing The Boost SEO Method
 
Google Hummingbird SEO Impacts - Techtalk Baby.com.br
Google Hummingbird SEO Impacts - Techtalk Baby.com.brGoogle Hummingbird SEO Impacts - Techtalk Baby.com.br
Google Hummingbird SEO Impacts - Techtalk Baby.com.br
 
2019 Marketing Strategy: Where To Shift Your Budget For 2019
2019 Marketing Strategy: Where To Shift Your Budget For 20192019 Marketing Strategy: Where To Shift Your Budget For 2019
2019 Marketing Strategy: Where To Shift Your Budget For 2019
 
Q&A: on Search Engine Optimization: TechExpo Presentation
Q&A: on Search Engine Optimization: TechExpo PresentationQ&A: on Search Engine Optimization: TechExpo Presentation
Q&A: on Search Engine Optimization: TechExpo Presentation
 
A Retrospect of 2013 Digital Marketing Updates
A Retrospect of 2013 Digital Marketing UpdatesA Retrospect of 2013 Digital Marketing Updates
A Retrospect of 2013 Digital Marketing Updates
 
Google Keyword Planner Tool
Google Keyword Planner ToolGoogle Keyword Planner Tool
Google Keyword Planner Tool
 
Why Optimization is Obvious to Excel Your Expectation of Your Site?
Why Optimization is Obvious to Excel Your Expectation of Your Site? Why Optimization is Obvious to Excel Your Expectation of Your Site?
Why Optimization is Obvious to Excel Your Expectation of Your Site?
 
Demystifying SEO
Demystifying SEODemystifying SEO
Demystifying SEO
 
Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account Performance
Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account PerformancePower Your Bing Ads: 3 Surefire Tools To Enhance Your Account Performance
Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account Performance
 
Seo Company | Search Engine Optimization Services
Seo Company | Search Engine Optimization ServicesSeo Company | Search Engine Optimization Services
Seo Company | Search Engine Optimization Services
 
Seo presentation
Seo presentationSeo presentation
Seo presentation
 
Page 1 of google in 90 days of less 6-10-10
Page 1 of google in 90 days of less   6-10-10Page 1 of google in 90 days of less   6-10-10
Page 1 of google in 90 days of less 6-10-10
 

Similar to High-end SEO Case Study: 10X+ Organic Growth in Less than 2 Months. Joanna Vaiou SEO Consultant

Sourav SEO Case Study - 1k to 100k traffic
Sourav SEO Case Study - 1k to 100k trafficSourav SEO Case Study - 1k to 100k traffic
Sourav SEO Case Study - 1k to 100k trafficsourav kumar
 
3 tactics to dominate google with seo and ppc - maekail
3 tactics to dominate google with seo and ppc - maekail 3 tactics to dominate google with seo and ppc - maekail
3 tactics to dominate google with seo and ppc - maekail Red Blue Blur Ideas
 
Seo Presentation
Seo Presentation Seo Presentation
Seo Presentation Ankit Nayak
 
Seo india seo company in india
Seo india  seo company in indiaSeo india  seo company in india
Seo india seo company in indiaannakoch32
 
SEO Proposal by AOX Apps
SEO Proposal by AOX AppsSEO Proposal by AOX Apps
SEO Proposal by AOX AppsAOX Apps
 
seo training in chennai | web design training in chennai | web designing trai...
seo training in chennai | web design training in chennai | web designing trai...seo training in chennai | web design training in chennai | web designing trai...
seo training in chennai | web design training in chennai | web designing trai...Sri Hema
 
Digital Marketing Important Questions and Answers.
Digital Marketing Important Questions and Answers.Digital Marketing Important Questions and Answers.
Digital Marketing Important Questions and Answers.Pampari Akhil
 
First stop lending
First stop lending First stop lending
First stop lending Noren Arif
 
What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)Top Business Services
 
Search Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
Search Engine Optimization Best Practices by Leslie Carruthers - The Search GuruSearch Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
Search Engine Optimization Best Practices by Leslie Carruthers - The Search GuruWorkSmart Integrated Marketing
 
SEO project management
SEO project managementSEO project management
SEO project managementSemactic
 
Top SEO Company, SEO Services India, Web Designing and Development Agency Delhi
Top SEO Company, SEO Services India, Web Designing and Development Agency DelhiTop SEO Company, SEO Services India, Web Designing and Development Agency Delhi
Top SEO Company, SEO Services India, Web Designing and Development Agency Delhisjohn2804
 
Primer-on-SEO-US-English(2)
Primer-on-SEO-US-English(2)Primer-on-SEO-US-English(2)
Primer-on-SEO-US-English(2)Raza Begg
 
Seo Methodology & Process
Seo Methodology & ProcessSeo Methodology & Process
Seo Methodology & ProcessManindra Singh
 
Understanding SEO - Green Dot Management Solutions
Understanding SEO - Green Dot Management SolutionsUnderstanding SEO - Green Dot Management Solutions
Understanding SEO - Green Dot Management SolutionsNirav Trivedi
 

Similar to High-end SEO Case Study: 10X+ Organic Growth in Less than 2 Months. Joanna Vaiou SEO Consultant (20)

Sourav SEO Case Study - 1k to 100k traffic
Sourav SEO Case Study - 1k to 100k trafficSourav SEO Case Study - 1k to 100k traffic
Sourav SEO Case Study - 1k to 100k traffic
 
3 tactics to dominate google with seo and ppc - maekail
3 tactics to dominate google with seo and ppc - maekail 3 tactics to dominate google with seo and ppc - maekail
3 tactics to dominate google with seo and ppc - maekail
 
Seo Presentation
Seo Presentation Seo Presentation
Seo Presentation
 
Seo india seo company in india
Seo india  seo company in indiaSeo india  seo company in india
Seo india seo company in india
 
SEO Proposal by AOX Apps
SEO Proposal by AOX AppsSEO Proposal by AOX Apps
SEO Proposal by AOX Apps
 
seo training in chennai | web design training in chennai | web designing trai...
seo training in chennai | web design training in chennai | web designing trai...seo training in chennai | web design training in chennai | web designing trai...
seo training in chennai | web design training in chennai | web designing trai...
 
Web Hosting
Web HostingWeb Hosting
Web Hosting
 
Digital Marketing Important Questions and Answers.
Digital Marketing Important Questions and Answers.Digital Marketing Important Questions and Answers.
Digital Marketing Important Questions and Answers.
 
Mastermind
MastermindMastermind
Mastermind
 
First stop lending
First stop lending First stop lending
First stop lending
 
SEO major assignment.pptx
SEO major assignment.pptxSEO major assignment.pptx
SEO major assignment.pptx
 
What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)What is search_engine_optimization_(seo)
What is search_engine_optimization_(seo)
 
Search Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
Search Engine Optimization Best Practices by Leslie Carruthers - The Search GuruSearch Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
Search Engine Optimization Best Practices by Leslie Carruthers - The Search Guru
 
Seo 101 (the seo basics)
Seo 101 (the seo basics)Seo 101 (the seo basics)
Seo 101 (the seo basics)
 
SEO project management
SEO project managementSEO project management
SEO project management
 
Top SEO Company, SEO Services India, Web Designing and Development Agency Delhi
Top SEO Company, SEO Services India, Web Designing and Development Agency DelhiTop SEO Company, SEO Services India, Web Designing and Development Agency Delhi
Top SEO Company, SEO Services India, Web Designing and Development Agency Delhi
 
SEO
SEOSEO
SEO
 
Primer-on-SEO-US-English(2)
Primer-on-SEO-US-English(2)Primer-on-SEO-US-English(2)
Primer-on-SEO-US-English(2)
 
Seo Methodology & Process
Seo Methodology & ProcessSeo Methodology & Process
Seo Methodology & Process
 
Understanding SEO - Green Dot Management Solutions
Understanding SEO - Green Dot Management SolutionsUnderstanding SEO - Green Dot Management Solutions
Understanding SEO - Green Dot Management Solutions
 

Recently uploaded

ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulAtifaArbar
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisjunaid794917
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma
 

Recently uploaded (20)

ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem useful
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
Codes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptxCodes and Conventions of Film Magazine Covers.pptx
Codes and Conventions of Film Magazine Covers.pptx
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigital Marketing in 5G Era - Digital Transformation in 5G Age
Digital Marketing in 5G Era - Digital Transformation in 5G Age
 

High-end SEO Case Study: 10X+ Organic Growth in Less than 2 Months. Joanna Vaiou SEO Consultant

  • 1. On-Page & Technical SEO Case Study Achieving a 10X+ Organic Growth (in Clicks) with On-page & Technical SEO Work on a new client project (in less than 2 months) www.JoannaVaiou.com
  • 2. Technical SEO Audit on a 89 pages website. Started with a 61% score and took it to an 89% score for the technical part (as of now). Did not touch core web vitals (yet). www.JoannaVaiou.com
  • 3. I designed and applied custom On-Page SEO Strategy for 89 individual website pages on a Wordpress website. The On-Page SEO strategy included the following: 1. Checking current organic status for each, finding strengths and weaknesses through Search Console and AHREFS 2. Keyword Research through AHREFS Tool (Traditional & Competition research) 3. Setting main target keywords and secondary ones 4. Crafting custom & unique Meta Title, Meta Description, Google & User-friendly URL, H1,H2,H3 (heading tags) for each page 5. Applying the necessary 301 redirects wherever I changed the url to a friendlier one 6. Optimizing at least one image per single page/post for the main and secondary target keywords (image file names, re-uploading them, image title, image alt title, image description and caption) 7. Went to Google.com, typed > “ site:domain.com “main keyword” “ to find relevant internal pages mentioning the main target keyword in their content, in order to create internal links to each page and increase their relevancy factor in Google’s eyes. 8. I consulted my Client’s team copywriting responsible person on what type of content should be written for each of the 89 pages. www.JoannaVaiou.com
  • 4. We started with a 96 Organic clicks metric the month before my (and my assistants’) work started (July 2020). There was only one search console account for the wrong url version of the website from what the canonical version was. So I had to save that information and create a new Search Console account that would track the canonical url version of the site, where our work is applied on. The new account started counting from zero. www.JoannaVaiou.com
  • 5. In the first month of our work, we increased the organic clicks from 96/m to 860/m. This is a 9X Growth. www.JoannaVaiou.com
  • 6. From when we started (early Aug 2020) through today, we increased the organic clicks from 96/m to 1016/m. This is a 10X+ Growth in less than 2 months of On-Page and Technical SEO (TEAM) work. www.JoannaVaiou.com
  • 7. What about organic keywords visibility & rankings distribution in this timeframe? How did we progress when it comes to the number of organic keywords for which the website appears on the first 100 organic results on Google? www.JoannaVaiou.com
  • 8. The “after”: Organic keywords visibility and distribution on the first 100 Google results NOW. www.JoannaVaiou.com
  • 9. Last Notes – How to Use this Information 1. If you are a company interested in getting your website in a better shape on Google, technically and visibility wise, and you also are in a medium competition industry, you should expect similar results of organic growth and from your SEO Specialist to deliver the progress report, exactly like I presented to you here in this file. Your SEO Specialist should set clear expectations (yours and theirs). 2. If you are an SEO Specialist, you can and should expect from yourself to deliver this type of growth to companies wanting to initially optimize their website status in the eyes of users and of course Google. If your client is in a high-end niche, this means that you can get them a positive ROI for their investment in your talents within the first two months and before the Monthly SEO Ongoing work begins. www.JoannaVaiou.com
  • 10. Like, Comment, or Share (if you found my presentation helpful). Thank you! https://www.JoannaVaiou.com/contact/