Presentation for Podcamp Halifax in Jan 2009 (Nova Scotia, Canada)

1. 25 January 2009 Online Monetization Models

2. Website Online Ads Online Consumers (B2C) Business Clients (B2B) 3rd party Partners (B2B) Email Marketing Lead Generation Service Subscription eCommerce Service Subscription Affiliate Programs 25 January 2009

6. http://www.kikabink.com/news/382/banner-advertising-whats-a-good-click-through-rate/ A study by MarketingSherpa reveals different average CTRs for different banner sizes: 160 x 600: 0.14 percent 300 x 250: 0.37 percent 120 x 600: 0.18 percent 728 x 90: 0.27 percent 468 x 60: 0.10 percent Overall average: 0.21 percent So now you have some benchmarks. But remember, a lot will also depend on your target market, where you run your ad, and the placement of your ad on a given website and webpage, among other things. Source: MarketingSherpa, “Banner Ad Size and Click Rate: Bigger a Bit Better, But It’s Clicks that Count”, MarketingSherpa, September 16, 2008 25 January 2009

8. http://directmag.com/email/1014-email-roi-dma/ 25 January 2009 2 . Email Marketing (B2B) Still the highest performing ROI 2008 Direct Marketing Association (DMA) study found that email's ROI in 2008 was $45.06 for every dollar spent on it. This compares to $48.34 last year, and a projected $43.52 in 2009, according to the annual study.

10. 25 January 2009 3 . eCommerce (B2C) Online sales conversions

12. 25 January 2009 Here are the top 10 converting websites for May 2008*. These are based on Nielson Panel data and are calculators by toolbar user to final conversion. 1. ProFlowers 35.70 % 2. Office Depot 31.40 % 3. Blair.com 23.80% 4. FTD.com 21.30% 5. QVC 18.70% 6. CDW 17.90% 7. Lands End 17.50% 8. 1800flowers.com 16.80% 9. Drugstore.com 16.20% 10. HSN.com 15.80% Learn from eCommerce over performers 3 . eCommerce (B2C)

17. 25 January 2009 6 . Affiliate Programs (B2B) Example with Adsense revenue Adsense revenue = Traffic x Click Through Rate x Average Revenue per click Average Revenue per click = about 50% of CPC cost of for Google AdWords adverstiser If CPC = $1 for the advertiser, then about 50c go to you. Read more: http://adsense4money.com/AdSense/pricing-model.php

18. 25 January 2009 6 . Affiliate Programs (B2B) Dan’s experience with Adsense revenue Average of $100 revenue for 40,000 impressions Yield $2.5 CPM With 100,000 page views (inpressions)  $250

19. 25 January 2009 Stéphane Lagrange www. web target .ca info @ web target .ca

20. Thank You Merci Grazie Gracias Obrigado Danke Japanese French Russian German Italian Spanish Brazilian Portuguese Arabic Traditional Chinese Simplified Chinese Hindi Tamil Thai Korean Shalom 25 January 2009